Senior Digital Marketing Manager, Paid

| Austin
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BigCommerce is disrupting the e-commerce industry as the SaaS leader for fast- growing, mid-market businesses. We enable our customers to build intuitive and engaging stores to support every stage of their growth.

BigCommerce, named a 2020 "Best Place to Work" in Austin, is looking for an experienced Senior Digital Marketing Manager with expertise in digital strategies, subject matter expert and hands-on experience implementing, managing and optimizing across different digital channels, globally. This savvy digital leader must have a proven track record creating integrated digital strategies that resulted in attaining and/or exceeding net new MRR and customer acquisition growth goals.

The Senior Digital Marketing Manager, will manage our global paid digital marketing efforts and will be responsible for, but not limited to, programmatic SEM, display, paid social, affiliate marketing and other digital marketing initiatives. The candidate must be well versed in complementing digital tactics including Organic SEO & Social, Analytics and Web, working closely with cross-functional digital stakeholders and teams to create integrated digital strategies for maximum impact and efficiency. 

The focus of the role will be on delivering MRR through acquisition of new customers and digital conversion activities throughout the full customer lifecycle. This role supports digital acquisition efforts for Mid Market and Small Business segments and  is required to be up to date with industry trends, research industry related media and paid digital best practices. 

This role will be required to manage an agency, reporting to the Digital Director, requiring the candidate to have strong people management skills. 

What You’ll Do

  • Create and manage campaigns and related budgets for all digital advertising platforms across all digital display, paid social, affiliate, email sponsorships, and paid search channels. These include, but are not limited to Adwords, Google Display Network, Bing, Facebook, LinkedIn, and Twitter.
  • Build, monitor, optimize and manage day-to day digital campaigns across all platforms and work closely with stakeholders to deliver performance KPIs likes Leads, MQLs, Stores and MRR
  • Drive, build and grow our paid social program with a relentless focus on creating a targeted, high-value, revenue generation funnel engaging cross-border B2B Buyers with digital marketing and broader business strategy
  • Work with Digital Director to create a competitive digital marketing strategy and build an effective marketing funnel enabling repeatable, predictable revenue growth with adherence to best-in-class SaaS LTV: CAC standards.
  • Generate and present digital reports, analysis, performance insights, and recommended action plans  across the business with test and learn approach to new initiatives.
  • Coordinate with SEO and Content managers to optimize SEM, SEO, and content strategies
  • Coordinate with CRO and web teams to ensure optimal conversion of paid digital efforts.
  • Identify, recommend and manage third party vendors, agencies and tools as needed for SEM execution, reporting, optimization, and growth.

Who You Are 

  • Experienced Digital Marketer
    • Proven track record of driving revenue growth and optimizing digital marketing initiatives.
    • 5+ years digital marketing experience in B2B SaaS or ecommerce, across a variety of channels including SEM, display, and paid social with budgets over $500K a month.
    • Experience with general B2B marketing SaaS solutions to small, mid-sized business-- enterprise level experience is a plus.
    • Experience creating multi-channel, multi-touch attribution infrastructure and leveraging and interpreting that data to provide insights and improve channel performance.
  • Passionate - You are a passionate digital marketing professional and proactively seek to keep learning by keeping up with the latest in digital marketing technologies, trends, innovations and best-practices to drive creative and high performing digital marketing strategies and programs.
  • Strategist - You understand how paid social can be used to drive growth across different buyer segments and different parts of the customer journey from acquisition to revenue.
  • Customer Focused - You have a passion for eCommerce software solutions, the web, web-based software products, our partners, service, and satisfaction.
  • Analytical - Superior analytical skills and well versed in the use of data, content, and technology to influence consumer behavior - Excellent Excel skills are crucial (pivot tables, vlookup, and formulas should excite you).
  • Data Driven Decision Maker - You are an organized, data-driven and detail and goal oriented believer in building great systems and processes, have strong business acumen, prioritize effectively, consistently make good decisions, and creatively solve complex problems.
  • Driven - Extremely proactive and results-oriented, looking to make improvements and drive change in a fast-paced environment while being under tight deadlines..
  • Collaborative - You have demonstrated success working cross-functionally in matrixed organizations and have the ability to forge strong bonds and work collaboratively with key external and internal partners such across Marketing, Product, Engineering, and Sales.
  • Communicator - Excellent written/verbal communication and customer relationship skills are critical both working with people internally and externally.
  • Personable - You are seen as positive, energetic, and exude a strong sense of teamwork by working effectively, respectfully, and efficiently with all team members. 

Diversity, Equity & Inclusion at BigCommerce
 
We have the opportunity to build not only a great business but a great company, with soul. Our beliefs and commitment to diversity, equity and inclusion are a central part of achieving that.
 
Our dedication to DEI is grounded in two things: a moral belief in the dignity, value, and potential of every individual, and a practical belief that diverse, inclusive teams will create the best outcomes for our customers, partners, employees, and company. We welcome everyone to be a part of our journey.
 
Current BigCommerce Employees: Please use the internal job board to apply for openings
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • GolangLanguages
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PHPLanguages
    • PythonLanguages
    • RubyLanguages
    • ScalaLanguages
    • SqlLanguages
    • SwiftLanguages
    • ElixirLanguages
    • ErlangLanguages
    • Objective -CLanguages
    • ScalaLanguages
    • jQueryLibraries
    • ReactLibraries
    • ReduxLibraries
    • AjaxLibraries
    • AngularJSFrameworks
    • Backbone.jsFrameworks
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • SpringFrameworks
    • jQueryFrameworks
    • MongoDBDatabases
    • Google AnalyticsAnalytics
    • PhotoshopDesign
    • SketchDesign
    • Adobe Creative SuiteDesign
    • AsanaManagement
    • ConfluenceManagement
    • JIRAManagement
    • WordpressCMS

Location

Our HQ is set amongst trees and nature trails in the beautiful hills of Austin. We also have a location downtown at 211 E 7th St Suite 500, 78701.

What are BigCommerce Perks + Benefits

Culture
Volunteer in local community
We encourage our employees to give back to our local communities through volunteer work. BigCommerce provides two paid Charity/Volunteering Leave days per calendar year to all permanent employees.
Partners with Nonprofits
Each year, the BC family partners with Partnerships for Children to help kids in the Austin area who have been taken from their homes and are living in protective custody during the holidays.
Friends outside of work
Eat lunch together
Intracompany committees
We empower employees to define our culture in the areas of Wellness, Community/Volunteering and Team Building through our BigCommerce Employee Resource Groups (ERGs).
Daily stand up
Open door policy
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Diversity manifesto
Someone's primary function is managing the company’s diversity and inclusion initiatives
Diversity Employee Resource Groups
BEmpowered for women, non-binary people, and allies; BProud for LGBTQ+ and allies; B-United for Veterans and allies; BCinColor for people of color and allies; BigFamily for caregivers and alli
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
National United HealthCare PPO & HDHP plan options with deductibles as low as $500, coverage up to 100% for in-network services and low monthly premiums
Life Insurance
Pet Insurance
Wellness Programs
Onsite Gym
Team workouts
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
Company Equity
Child Care & Parental Leave Benefits
Child Care Benefits
Subsidized placement services for child care.
Generous Parental Leave
Flexible Work Schedule
Family Medical Leave
Adoption Assistance
Return-to-work program post parental leave
Company sponsored family events
Vacation & Time Off Benefits
Generous PTO
Unlimited vacation policy for salaried team members and generous accrued time off policy for non-exempt team members.
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
We offer employees parking in a garage on the property.
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
BigCommerce offers a variety of opportunities for learning and development from training sessions and workshops, to different conferences to attend.
Tuition Reimbursement
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Career mentorship is available.
Continuing Education stipend
Online course subscriptions available
Customized development tracks

Additional Perks + Benefits

A free online store to help you live out your entrepreneurial dreams. Competitive compensation packages. Pet Insurance. Comprehensive health insurance coverage that starts on day one. Open vacation policy for salaried team members and generous accrued time off policy for hourly team members. Employee-driven team building activities like hackathons, paintball, rock climbing, social sports leagues, movie nights, river floats, etc. Peer to peer rewards and recognition program. Paid parental leave and adoption assistance for new parents. Employer-paid life insurance and disability coverage. Educational assistance for qualified pre- and post-grad courses.

We empower our employees to define culture in the areas of wellness & fitness, community & volunteerism, and team building through local culture clubs to help our employees connect. Our Employee Resource Groups (ERGs) support our diverse workforce through supportive, inclusive networks that help develop awareness and respect across the company. Additionally, we use programs to support our learning culture including our Learning Through Sharing Program, Lightning Talks, Lunch and Learns, Book Clubs, and guest speakers. We sustain our culture by understanding what drives our employees' engagement, measuring that engagement, and implementing initiatives to continue to make BigCommerce an even better place to work

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