Senior Director, Americas Regional Marketing

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Forcepoint is transforming cybersecurity by focusing on what matters most: understanding people’s intent as they interact with critical data and intellectual property wherever it resides. Our uncompromising systems enable companies to empower employees with unobstructed access to confidential data while protecting intellectual property and simplifying compliance. Based in Austin, Texas, Forcepoint supports more than 20,000 organizations worldwide. For more about Forcepoint, visit www.Forcepoint.com and follow us on Twitter at @ForcepointSec.

 

 

The Senior Director, Americas Marketing role is at the forefront of not only communicating our message, but also crafting the strategies and execution plans to attract and retain customers This position works closely with our Americas sales and channel teams to understand business goals, and translate those goals into an integrated marketing plan.

 

Essential Functions

  • Develop our overall Americas marketing strategy - define overall goals, objectives, and tactics that will drive success vs goals for our business in the region.
  • Leadership and management of the Americas marketing team, including resource management, hiring, mentorship, and performance management; lead a seasoned team of field marketing, events, channel and demand gen professionals.
  • Partner with the Americas sales leadership team to identify and formulate targeted marketing program; be a strategic partner to sales and provide thought leadership that influences the global governments strategic plan.
  • Drive data-drive decision making and optimization, directing spend and effort across the team to maximize return on investment in region
  • Manage pipeline review process to ensure our Americas business has proper pipeline coverage for all business units and sales teams.
  • Develop and maintain strong relationships with the wider global marketing team to ensure alignment and proper regional execution of programs.

 

Desired Education, Experience and Skills

  • 10-15 years of experience in marketing or related field.
  • 7+ years plus experience in leading regional marketing functions, with a proven track record of cost-effectively driving business growth in enterprise segments.
  • 5+ years people management experience leading, motivating and coaching top-performing marketing teams
  • Experience in planning, executing and optimizing B2B demand generation, event, and other marketing programs.
  • Excellent people skills especially working to align teams and multiple stakeholders.
  • Ability to simultaneously manage multiple programs.
  • Strong verbal and written communication skills and outstanding presentation skills for a variety of audiences including executives, partners and customers.
  • Extensive experience successfully managing a distributed marketing team
  • Proven track record of managing budgets and outcomes to plan.
  • Bachelor’s degree required; MBA preferred.
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Location

We are located in the North Austin area by The Domain, off of Braker between Mopac and 183. Our office patio overlooks Quarry Lake.

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