Senior Director of Demand Marketing
About the Position
Do you want to work at a high-growth company where your impact is seen and rewarded? Are you looking for the autonomy to do your best work? At Rev, we value ownership, growth and service.
Our business seeks to employ professionals who are passionate about uncovering new opportunities, sharing ideas, and being part of a collaborative team culture. We respect and appreciate the fact that each rep makes a significant impact on revenue and direction of the team and, to prove it, we offer unlimited upside earning potential.
We are hiring a Senior Director of Demand Marketing to report directly to the Vice President of Marketing. As a senior leader within Rev’s organization, you will be responsible for leading a team of Demand, Lifecycle, Partner, and Event Marketing professionals in attracting, converting, and growing mid-market and Enterprise customers. This person will work closely with cross-functional teams to ensure alignment on strategy, resources, go-to-market activities, goals, and campaign effectiveness.
Responsibilities
- Lead a team of Demand, Lifecycle, Partner, and Event Marketing professionals in attracting, converting, and growing mid-market and Enterprise customers
- Strategically lead and partner with Sales, Marketing, Revenue Operations, and Product Leadership to ensure alignment on strategy, resources, go-to-market activities, and goals
- Partner closely with Sales leaders and Marketing leadership on key metrics, including marketing performance measurement, budgeting, strategic planning, process definition, and marketing systems and data. This includes great attention to detail with attribution, measurement, and the efficacy of marketing spend
- Define and measure comprehensive campaign strategies that achieve quarterly pipeline goals, driving leads, MQLs, and opportunities for sales
- Work closely with the Revenue Operations team to develop full-funnel reporting, mature our lead management technology stack, leverage critical data for personalized campaigns, and optimize the demand generation funnel
- Collaborate with the Product Marketing team on identifying key segments for pursuit, content development, marketing assets, and collateral to support demand generation initiatives at all stages of the buying cycle
- Analyze success KPIs and goals from MQLS, SQLs, and qualified pipeline through to marketing-sourced bookings
- Develop, coach, and inspire marketing professionals to work cross-functionally and achieve aggressive growth metrics
Qualifications
- 7-10 years of experience in a high-tech B2B demand creation marketing role
- Experience in strategic marketing management and market analysis
- Demonstrated ability to build and execute a marketing strategy with clear goals and objectives that align with revenue and bookings targets.
- Expertise with marketing tactics such as ABM, content syndication, webinars, virtual events, email, search, display, social marketing, and more
- Ability to influence, work cross-functionally, and build relationships with key stakeholders
- Proven track record of leading a high-performing team that creates and executes strategic marketing programs to achieve aggressive growth targets.
- Ability to use data to inform marketing strategy and campaign optimization
- Familiarity with the technology sales cycle and how to employ marketing strategies to acquire new customers, nurture leads, drive adoption and accelerate growth
- Metrics/ROI focused and knows how to generate and measure lead performance through to bookings
- Detailed understanding of the marketing mix and how to build and deliver integrated marketing campaigns
Life at Rev
Rev is a profitable, growth-stage startup that specializes in meeting the speech-to-text needs of hundreds of thousands of customers annually through its unmatched combination of the world's most accurate speech AI and the world's largest community of freelancers working side-by-side.
Rev's suite of products includes transcription, captioning, subtitling, as well as a live-captioning app for Zoom video conferencing. Rev also boasts seamless integrations with YouTube and Vimeo, as well as custom APIs for enterprise clients who need novel speech-to-text solutions.
Founded in 2010 by five MIT alumni, Rev has raised millions of dollars in venture capital from top Silicon Valley VCs and experienced exceptionally rapid growth, both internally and externally. Rev was recently named by Forbes as one of America’s Most Promising Artificial Intelligence Companies and is a destination for the world's foremost engineers and speech scientists.
Our promise is to create great work from home jobs, powered by AI. Our vision is to transcend all barriers of communication. Joining Rev means joining a team of smart, passionate, and friendly people with different backgrounds, shared ideas, and similar goals. Oh, and tons of perks!
- Get Paid: Be competitively compensated by a well-funded startup. Enjoy full benefits, options, and a 401k.
- Desk Budget & Office Equipment: Rev will provide you with a new laptop. You will also have a budget to outfit your workspace.
- Make a Difference: Be measured by your impact, not your effort. Help create real jobs for real people.
- Work Where You Want: For most roles, be free to stay at home, come to the office, or work from a coffee shop.
- Have Fun: Plan and participate in events like field day, baseball games, ski trips and happy hours.
- Stretch Yourself: Learn new skills, talk to customers, drive product improvements, or learn to design. We will push you to your limits.
We encourage and celebrate different perspectives regardless of gender, gender identity or expression, age, race, origin, religion, caregiver status, disability, ethnicity, veteran status, or sexual orientation. Multiple points of view fuel our innovation and connect us closer to Revvers, our customers and each other.
Rev is an Equal Opportunity Employer that does not discriminate on the basis of actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and pregnancy-related conditions), gender identity or expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, genetic information, or any other characteristic protected by applicable federal, state or local laws and ordinances. Rev.com's management team is dedicated to this policy with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, employee activities, access to facilities and programs and general treatment during employment.
*We are interested in every qualified candidate who is eligible to work in the United States.
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