Senior Director, Digital Marketing

| Austin | Hybrid
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BigCommerce is disrupting the e-commerce industry as the SaaS leader for fast- growing, mid-market businesses. We enable our customers to build intuitive and engaging stores to support every stage of their growth.


BigCommerce, named a 2019 "Best Place to Work" in Austin, is looking for a world-class Director of Digital Marketing with a history of winning in B2B SaaS across SMBs, mid-market, and enterprise segments. We are seeking an experienced, hands-on, strategic digital marketing leader to develop and guide our growing digital marketing function. You must have a proven track record of consistently exceeding your goals in driving net new MRR and customer growth. 

At BigCommerce, you’ll have the opportunity to positively influence the trajectory of a billion dollar company in a trillion dollar industry. Powering billions in sales for more than 50,000 clients in 65 countries, BigCommerce is focused on empowering businesses of all sizes to sell more, sell faster, and sell everywhere.

The Senior Director of Digital Marketing is business-critical, strategic role leading global digital strategy and responsible for driving integrated digital strategies across segments and regions. You will lead a team of digital specialists responsible for driving all paid digital marketing channels, including SEM, display, programmatic, paid social, and affiliate marketing. You will lead the innovation and evolution of our digital strategy, working closely with business stakeholders and senior leadership to implement digital programs that align to acquisition and growth goals. This role currently manages a team of five internal digital marketing professionals, plus management of external digital agency and vendor resources.

What You’ll Do

  • Develop and drive execution of multi-channel, cross-segment digital marketing strategies and programs that enable predictive spend and positive ROAS, meeting or exceeding digital revenue and LTV:CAC targets 
  • Oversee digital customer acquisition strategy and programs globally, including: paid search, display, programmatic advertising, paid social and affiliate marketing.
  • Lead a team to create and manage campaigns and related budgets for all digital advertising platforms, these include, but are not limited to Adwords, Google Display Network, Bing, Facebook, LinkedIn, and Twitter.
  • Determine, implement and manage appropriate digital tech stack and analytics tools to maximize digital performance, enable full funnel analysis and align investment decisions with MRR. 
  • Accurately forecast digital channel performance and manage global digital marketing budget.
  • Lead, inspire, manage, and mentor team of digital marketing direct reports to maximize performance and high-functioning team
  • Cultivate an environment of teamwork, openness, creativity, and continuous digital innovation. You and your team must be forward thinking and always testing new opportunities.
  • Coordinate with SEO and Content managers to optimize SEM, SEO, and content strategies.
  • Collaborate closely with key business stakeholders across business functions, including Web, CRO, Demand Generation, Product, Customer Marketing and Sales to execute cross-functional initiatives in support of company and BU objectives. 
  • Work with campaign and business owners to refine audience targeting strategies and creative testing frameworks to improve response and ROAS.
  • Work closely with web and CRO teams to identify and drive web, landing page and additional digital optimizations to improve digital conversion rates

Who You Are 

  • Technical and Experienced Digital Marketing Leader
    • Digital strategist and innovator with proven track record of creating and implementing integrated, multi-channel digital strategies proven to meet or exceed revenue growth goals 
    • Digital marketing leader with a minimum of 12+ years relevant experience of hands-on digital marketing and e-commerce experience, preferably for B2B SaaS or ecommerce, across a variety of channels including SEM, affiliates, display, and paid social with budgets over $5M.
    • Experience with B2B marketing SaaS solutions to small, mid-sized, and enterprise level businesses
    • Experience and proven ability to skillfully and confidently grow digital function to support company revenue and growth goals. 
    • Experience creating multi-channel, multi-touch attribution models and leveraging that data to improve channel performance.
    • Extensive experience with digital media planning and buying including use of programmatic buying, direct buying through Google Adwords, Bing, Google Display, Facebook, and other display networks. 
    • Experience with Account Based Marketing digital strategy and tactics
    • Deep experience managing 3rd-party digital marketing execution platforms, agencies and content management providers
  • Leader - You are a proven leader with 8+ years people management experience and functional leadership with a strong desire and understanding of how to develop people in a supportive, accountable environment and inspire them to give 100% effort and perform at levels higher than they imagined they could achieve. You have experience managing and developing a high-performing, highly-skilled, positive, results-oriented team, including innovating and evolving digital tactics, tools and execution, to include identifying the latest digital trends and methodologies.
  • Driven Achiever - You possess strong analytical and quantitative analysis skills, have a passion for data driven decision making, thrive on challenges, and have a proven history of successfully, consistently leading teams to achieve targets and objectives, within a complex client acquisition driven business
  • Strategist - You have perspective and can see and discuss multiple aspects and impacts of issues and project them into the future, recognize what can/should be done now to affect future performance, and see and understand the challenges between the current and the ideal situation.
  • Customer Focused - You have a passion for service and satisfaction, are dedicated to meeting the expectations and requirements of internal and external customers, gets first-hand information and use it for improvements in products and services, act with customers in mind, and establish and maintain effective relationships with customers, gaining their trust and respect.
  • Problem Solver - You can see hidden problems and probe a variety of sources for answers, are excellent at analysis, able to look beyond the obvious, and can identify and creatively solve complex problems, including matters related to systems and processes.
  • Systems Thinker - You are dedicated to providing high quality services, committed to continuous improvement through empowerment and management by data, willing and able to re-engineer processes from scratch, open to suggestions and experimentation, and efficient and effective work processes.
  • Process and Project Manager - You can readily design practices, processes, and procedures, know what to measure and how to measure it, can organize people and activities, and are good at figuring out the processes necessary to get things done. Lean/Agile experience and JIRA is a plus.
  • Master Communicator - Excellent written/verbal communication and customer relationship skills are critical.
  • Collaborative - You have demonstrated success working cross-functionally in matrixed organizations and have the ability to forge strong bonds and work collaboratively with key external and internal partners such across Marketing, Product, Engineering, and Sales. You are a strong and seasoned digital leader, with strong cross-functional relationship management and communications skills, both experienced and comfortable with frequent executive level communication.
  • Composed - You know how to remain collected in a fast-paced, high pressure, dynamic environment and carry out responsibilities with minimal direction.
  • Personable - You are seen as positive, energetic, and exude a strong sense of teamwork by working effectively, respectfully, and efficiently with all team members. 
  • Technical Learner - You pick up on technical things quickly, enjoy learning new skills and knowledge, and are adept at staying ahead of the curve on relevant industry, company, product, or technical knowledge.
  • Ethical - You believe in our mission, share our values and understand that it’s not just about what you get done, but also how you do it.
  • Undergraduate degree in Marketing, Business, Math, Accounting, Finance, or similar field.

Competencies

  1. Leadership
  2. History of Winning
  3. B2B SaaS
  4. Priority & Goal Setting
  5. Process Oriented
  6. Crossing the Finish Line
  7. Technically Savvy
  8. Executing Plans
  9. Data-Driven
  10. Attention to Detail
  11. Collaborative with Cross-Functional Teams
  12. Proactively Communicative
  13. Creative
  14. Desire to Learn & Test
  15. Hungry & Self-Directed
  16. Forward Thinking


Diversity & Inclusion at BigCommerce
We have the opportunity to build not only a great business, but a great company, with soul. Our beliefs and commitment to diversity and inclusion are a central part of achieving that.

Our dedication to diversity and inclusion is grounded in two things: a moral belief in the dignity, value, and potential of every individual, and a practical belief that diverse, inclusive teams will create the best outcomes for our customers, partners, employees, and company. We welcome everyone to be a part of our journey.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
  • People Operations
    • GolangLanguages
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PHPLanguages
    • PythonLanguages
    • RubyLanguages
    • ScalaLanguages
    • SqlLanguages
    • SwiftLanguages
    • TypeScriptLanguages
    • ElixirLanguages
    • ErlangLanguages
    • Objective -CLanguages
    • ScalaLanguages
    • GoLanguages
    • jQueryLibraries
    • jQuery UILibraries
    • ReactLibraries
    • ReduxLibraries
    • AjaxLibraries
    • Backbone.jsFrameworks
    • CircleCIFrameworks
    • HadoopFrameworks
    • LaravelFrameworks
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • SpringFrameworks
    • Vue.jsFrameworks
    • jQueryFrameworks
    • Next.jsFrameworks
    • SeleniumFrameworks
    • JenkinsFrameworks
    • ScalatestFrameworks
    • MockitoFrameworks
    • CassandraDatabases
    • HBaseDatabases
    • HiveDatabases
    • MongoDBDatabases
    • MySQLDatabases
    • RedisDatabases
    • SnowflakeDatabases
    • RedshiftDatabases
    • Google AnalyticsAnalytics
    • TableauAnalytics
    • PhotoshopDesign
    • SketchDesign
    • Adobe Creative SuiteDesign
    • AsanaManagement
    • ConfluenceManagement
    • Google DriveManagement
    • Google DocsManagement
    • JIRAManagement
    • SmartsheetManagement
    • WordpressCMS
    • SalesforceCRM
    • MailChimpEmail
    • MarketoLead Gen
    • Google HangoutsCollaboration
    • Microsoft TeamsCollaboration
    • SlackCollaboration
    • ZoomCollaboration
    • SmartsheetProject Management

Location

Our HQ is set amongst trees and nature trails in the beautiful hills of Austin.

What are BigCommerce Perks + Benefits

BigCommerce Benefits Overview

We empower our employees to think big and do great work by offering a positive work environment and outstanding benefits.

For your health: We offer multiple national medical insurance plans including PPO and HDHP options. We also offer a PPO dental plan and vision insurance.

For your wealth: We offer a 401(k) retirement plan, a Health Savings Account (HSA), a Healthcare Flexible Spending Account (FSA), and a Dependent Care Flexible Spending Account (DCRA) as pre-tax benefits. We also offer company paid life insurance up to 3 times your annual salary, as well as company paid short-term & long-term disability insurance.

For your resilient self: We care about your wellbeing in addition to your health and wealth. To assist with that, we offer paid vacation leave (15 days PTO for hourly employees and open vacation for our salary employees). All employees receive paid sick leave, paid volunteer time, and a paid wellness day. We have multiple family benefits for caregivers including paid parental leave, newborn child sick leave, adoption assistance, and a flexible return to work policy. We also offer educational reimbursements, a free BigCommerce ecommerce store, and an Employee Assistance Program.

Last, but definitely not least, we like to enjoy ourselves at work. We have company-sponsored employee programs including Employee Resource Groups, culture clubs, even virtual events.

Culture
Volunteer in local community
We encourage our employees to give back to our local communities through volunteer work. BigCommerce provides two paid Charity/Volunteering Leave days per calendar year to all permanent employees.
Partners with nonprofits
Each year, the BC family partners with Partnerships for Children to help kids in the Austin area who have been taken from their homes and are living in protective custody during the holidays.
Open door policy
Open office floor plan
Employee resource groups
Employee-led culture committees
Hybrid work model
Flexible work schedule
Remote work program
Diversity
Dedicated diversity and inclusion staff
Mandated unconscious bias training
Diversity manifesto
Diversity employee resource groups
BEmpowered for women, non-binary people, and allies; BProud for LGBTQ+ and allies; B-United for Veterans and allies; BCinColor for people of color and allies; BigFamily for caregivers and alli
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
National United HealthCare PPO & HDHP plan options with deductibles as low as $500, coverage up to 100% for in-network services and low monthly premiums
Life insurance
Pet insurance
Wellness programs
Team workouts
Mental health benefits
Financial & Retirement
401(K)
Company equity
BigCommerce offers equity to employees through a number of different occasions, including an annual equity performance review period.
Child Care & Parental Leave Benefits
Generous parental leave
Family medical leave
Return-to-work program post parental leave
Company sponsored family events
Vacation & Time Off Benefits
Unlimited vacation policy
Generous PTO
Unlimited vacation policy for salaried team members and generous accrued time off policy for non-exempt team members.
Paid volunteer time
Paid holidays
Paid sick days
Office Perks
Commuter benefits
Company-sponsored outings
Free snacks and drinks
Some meals provided
Company-sponsored happy hours
Onsite office parking
We offer employees parking in a garage on the property.
Fitness stipend
Onsite gym
Professional Development Benefits
Job training & conferences
BigCommerce offers a variety of opportunities for learning and development from training sessions and workshops, to different conferences to attend.
Lunch and learns
Promote from within
Mentorship program
Career mentorship is available.
Continuing education stipend
Continuing education available during work hours
Online course subscriptions available
Customized development tracks

Additional Perks + Benefits

We empower our employees to define culture in the areas of wellness & fitness, community & volunteerism, and team building through local culture clubs that help our employees connect. Our Employee Resource Groups (ERGs) support our diverse workforce through supportive, inclusive networks that help develop awareness and respect across the company. We sustain our culture by understanding what drives our employees' engagement, measuring that engagement, and implementing initiatives to continue to make BigCommerce an even better place to work.

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