Head of GTM Product Marketing
About the team
Miro’s Product Marketing team is responsible for crafting Miro’s story. We create compelling, insight-led positioning and messaging, develop and deliver measurable/impactful go-to-market strategies, and champion customers throughout the product development process. The team partners closely with many functions at Miro, including Product Management, Design, Engineering, Sales, Success, Support, Growth, and Brand. Each role at Miro is based at one of our physical hubs and we look for talent that want to be part of these local, collaborative communities. Mironeers work in a hybrid model, with 3 days a week in the office as our baseline.
Successful Product Marketers at Miro think like general managers of their area: flexible but constantly seeking mastery, with strong customer empathy, creative problem-solving ability, research, synthesis, and analytical skills. They must be able to shift from thinking about a high-level strategy to tactical marketing execution and possess a bias towards personal accountability and action. While this role will manage a team, they are expected to execute work as an independent contributor as well, particularly while the organization is scaling.
About the role
As the Head of GTM Product Marketing, you will have ownership of several strategically important areas of Miro’s business, helping to launch new marketing functions and bridge the work of our product team with that of our customer-facing teams. You will work across Marketing, Customer Success, Sales, Solutions Engineering, and Revenue Operations to align the broader company around our Product strategy and deliver compelling sales motions to tell Miro’s story to customers. You will be responsible for building and leading a team that oversees Solutions Marketing, Analyst Relations, Product Evangelism, Competitive Intelligence, Pricing Strategy and our holistic Enterprise narrative. This is a highly visible, highly impactful role that will be responsible for ensuring that our go-to-market teams are enabled to activate against our highest priority customers and use cases. While your team will not directly map to any specific part of our Product organization, they will work cross-functionally to package our product offering to customers and to synthesize feedback from the field to fuel the product roadmap and long-term strategy.
What you’ll do
- Build and lead a best in class Product Marketing team within a fast-moving, high-growth organisation
- Deeply understand and be an evangelist for the Miro product
- Own Miro’s solution packaging for Enterprise customers and drive activation of the business around key personas and narratives
- Deliver pricing and packaging principles and strategy across our Enterprise and Self-Serve businesses
- Improve competitive intelligence across the company with a particular focus on customer-facing teams
- Develop Miro’s product evangelist function
- Lead Analyst Relations, facilitating briefings and working to secure positive report coverage and driving an ongoing, positive relationship with key analysts
- Manage Miro’s briefing centers and executive engagement programs
- Own partnership with Revenue team leaders, including Sales, Customer Success, Revenue Operations, and Enablement
What you'll need
- 10+ years of marketing experience including experience building and coaching a team
- At least 5 years of PMM experience in a B2B tech environment
- Experience working with industry analysts
- Track record of successfully influencing and collaborating with cross-functional teams
- Strong communication and presentation skills
- Customer orientation and insights-led approach to marketing
- A high degree of personal organization and self-management for multiple tasks
- Creative problem-solving ability, research, synthesis, and analytical skills
- Ability to provide actionable, defensible feedback to cross-functional stakeholders.
What’s in it for you
- Excellent Medical, Dental + Vision health benefits
- Competitive salaries + Flexible time off
- 401k matching + Competitive equity package
- Free lunches + Office snacks
- Be a part of a culture of learning that will take your professional growth to another level with collaborative + thoughtful team members
- Distributed team across offices globally
#LI-JB1
Miro is an online collaborative whiteboard platform that enables distributed teams to work effectively together, from running brainstorming sessions and workshops to planning projects, from designing new products and services to facilitating agile ceremonies. Miro is trusted by Dell, Cisco, Deloitte, Okta, Shopify, and many more global companies of all sizes.
We are a team of dreamers. We look for individuals who dream big, work hard, and above all stay humble. Collaboration is at the heart of what we do and through our work together we hope to create a supportive, welcoming, and innovative environment. We strive to play as a team to win the world and create a better version of ourselves every day. If this sounds like something that excites you, we want to hear from you!
At Miro, we strive to create and foster an environment of belonging and collaboration across cultural differences. Miro’s mission — Empower teams to create the next big thing — is how we think about our product, people, and culture. We believe that creating big things requires diverse and inclusive teams. Diversity invites all talent with different demography, identities and styles to step in, and inclusion invites them to step closer together. Every day, we are working to build a more diverse Miro, cultivate a sense of belonging for future and current Mironeers around the world, and foster an environment where everyone can collaborate and embrace differences.