Senior Director, Social Media

| Austin
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Recently named Best Place to Work by MM&M, The Holmes Report, PR News, PRWeek, and AdAge, W2O is an integrated marketing and communications firm powered by analytics and specializing in healthcare. We are seeking a Sr. Director to join our team.

If you pride yourself on staying on the cutting edge of social media, you’ll love continuing to grow in your career at W2O Group.

Position Overview

  • You speak social media: Twitter, Facebook, Instagram, LinkedIn, Snapchat, YouTube, Pinterest, you name it. You have in in-depth knowledge of today’s top social platforms
  • You know that paid is essential: Counsel clients on best practices incorporating paid social into an overall social strategy. Display an in-depth understanding of the functionality, strategies behind social media driven campaigns and best practices of all major social platforms including: Facebook, Instagram, Twitter, LinkedIn, Pinterest, Snapchat, YouTube, etc.
    • Have managed and executed paid efforts on social channels
  • You thrive in an environment that requires constant learning and innovation: Cultivate and maintain in-depth knowledge and understanding of social media platforms and trends to guide account teams and help W2O continue to be a leader in the space; contribute as a thought leader on social landscape, best practices, and cultural happenings across platforms
  • You’re a team player: Act as day-to-day social media lead across multiple healthcare accounts, but part of an integrated team; direct the execution of social media analytics, content development and distribution, paid promotions and results reporting for several clients
  • You’re creative: You can write compelling, engaging and fresh social media content as well as work with creative teams, including designers and copy writers, to develop exceptional content for our clients customized for social platforms and ad units
  • You know your way around metrics and insights: Work with our in-house team of data scientists and analysts to provide competitive insights, drive results, enhance performance and inform future content strategy
  • You don’t mind numbers and know how to read them: Create and oversee the social media budgets collaborating with display/SEM counterparts to optimize right mix for clients
  • You’re a (social) networker: Identify new areas/opportunities for social and develop/maintain relationships with social network representatives to keep your finger on the pulse of what’s to come
  • You can command a room: Brainstorm, conceptualize and present new social media and digital programs/plans for clients

Experience

  • Minimum 8+ years of experience, ideally in health, biotech or pharmaceutical social media
  • College degree (BA or equivalent), with relevant concentration such as Business, Communications, or Science; Master’s degree a plus

Skills

  • Demonstrated proficiency in social media, both personally and professionally
  • Proficiency with social media technologies: Facebook Ads Manager, Twitter Ads, LinkedIn Ads, YouTube, Pinterest etc. Facebook Blueprint Certified (preferred)
  • Highly organized, mindful of deadlines, able to multi-task and work under limited supervision
  • Experience preferred with web analytics platforms like Google Analytics, Adobe or Coremetrics
  • Demonstrated experience using social monitoring and other measurement platforms; strong analytical and problem-solving skills
  • Client service experience in an agency environment; experience collaborating effectively internally and externally as part of an integrated team
  • Detail oriented, well-organized professional who performs with a sense of urgency, and stays on schedule and on budget
  • Experience in managing junior staff
  • Outstanding written and oral communications and presentations skills; creativity is key
  • Competency with Microsoft Office, particularly PowerPoint
  • Understanding of the FDA and FTC regulations guiding social media efforts for biotech and pharma clients
  • Ability to grow social media business (with current social, PR or marketing clients) and participate in occasional new business pitches

W2O Group offers a comprehensive benefit program and perks, including unlimited and flexible PTO, expanded paid leave for new parents and the 4th Trimester program that helps new parents transition back to work, and a five-week sabbatical program. Other perks include Income Protection, Retirement plans/401(k) match, and cell phone savings plans. Learn more about our great benefits and perks at: http://www.w2ogroup.com/

W2O Group is an Equal Opportunity Employer. We foster an environment that embraces diversity. We are stronger with a wider range of opinions, strengths, and backgrounds to achieve our goals.

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Technology we use

  • Engineering
    • C#Languages
    • JavaLanguages
    • PHPLanguages
    • PythonLanguages
    • RLanguages
    • jQueryLibraries
    • jQuery UILibraries
    • ReactLibraries
    • HadoopFrameworks
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    • CassandraDatabases
    • HiveDatabases
    • PostgreSQLDatabases

Location

We're located in East Austin, an area flourishing with new, unique businesses. We're neighbors with dozens of restaurants, food trucks and bars.

An Insider's view of W2O Group

What’s the vibe like in the office?

With Covid 19, W2O has fully embraced the work from home culture. We connect with each other daily, but most importantly we are treated as professionals, and we are all given the freedom to do our best work. If anything, this drives all of us. Empowered is not just a buzz word here at W2O, it's how we are all treated and it's who we are!

John

Director

How does the company support your career growth?

One of our core values at W2O is "Make it Happen." This has been true to our culture since Day 1. W2O has a wonderfully entrepreneurial spirit - especially in Austin. As employees, we are always encouraged to chart our own path to better the business and ourselves. There's no template for career growth here. Just passion, grit and a good attitude!

Alexandra

Senior Account Director

What are W2O Group Perks + Benefits

W2O Group Benefits Overview

W2O Has some of the Best Benefits in the Industry- Comprehensive and Complete!

Culture
Volunteer in local community
W2O encourages giving back and supports employees in all our offices.
Friends outside of work
Eat lunch together
Intracompany committees
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Diversity manifesto
Someone's primary function is managing the company’s diversity and inclusion initiatives
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K) Matching
W2O provides employees with a 401(k) matching plan managed by [provider]. We match 50% of contributions up to 6% of an employee's annual gross pay.
Performance Bonus
There is an Annual Performance Bonus, paid out in March
Child Care & Parental Leave Benefits
Generous Parental Leave
We provide up to 5 weeks of parental leave for the primary caretaker. Acme Co. also provides 5 weeks of leave for the secondary caretaker.
Flexible Work Schedule
W2O provides employees with a flexible work schedule that includes the ability to work from Home when needed.
Return-to-work program post parental leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Sabbatical
Eligible employees get 30 days of paid sabbatical after their first 5 years of working at the company.
Paid Holidays
Paid Sick Days
Employees receive 10 hours per year of paid sick leave.
Perks & Discounts
Casual Dress
Commuter Benefits
Free Daily Meals
Stocked Kitchen
Happy Hours
Pet Friendly
Acme Co.'s pet policy is dog friendly daily.
Fitness Subsidies
$200 per year provided for Staff Employees to spend on a Healthy product or activity.
Professional Development Benefits
Job Training & Conferences
W2O offers employees professional development opportunities like Onsite training courses and the ability to attend job related conferences and seminars.
Diversity Program
Lunch and learns
W2O hosts lunch and learn meetings.
Cross functional training encouraged
Promote from within
Mentorship program
Our mentorship program includes 1-to-1 program, Cross-department program, Career mentoring, Leadership mentoring.
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