Senior Growth Marketing Manager
Realtor.com’s vision is to be the leading destination to discover and create your perfect home, and today more than 75 million unique users visit our website and mobile apps monthly. What you can do at Realtor.com has the potential to touch people in a real and meaningful way. You’ll engage with some of the best and the brightest coworkers and leaders in the industry. We work hard, play hard, and recognize achievement – rewarding passion for innovation, creativity and quality. If you enjoy working in a fast paced, dynamic, cutting-edge work environment and desire to make a meaningful contribution to the business, then make the move!
About the Role:
The Sr Manager, Growth Marketing role will play an essential and exciting role to support Realtor.com’s digital marketing initiatives. You will help strategize ways to grow our marketing programs through planning, optimizing, and scaling across our portfolio mix of paid channels including but not limited to display, paid social (web + app), search, emerging networks as well as owned media. If you are a savvy marketer who has strong analytical problem solving skills, has a growth hacker mentality, can balance data and creativity, this may be the perfect opportunity for you!
Responsibilities:
- Experience managing successful user acquisition campaigns by identifying and executing growth/optimization strategies for our portfolio of key channels while maintaining KPIs
- Build roadmap and implement testing opportunities for creative, audience, ASO initiatives, web to app banners, etc to reach new audiences and optimize lower funnel metrics
- Analytical, data driven marketer who has a deep understanding of key marketing metrics (ROAS, CTR, Conversion Rates, Retention, etc) and can identify areas of opportunities and put into action.
- Build strong relationships cross functionally across marketing, product, analytics, consumer insights, creative to drive growth initiatives.
Requirements:
- 5+ years experience directly managing paid media strategy and execution, ideally with focused experience in mobile
- Experience with tools like Appsflyer, Adobe Analytics, Facebook Ad Manager, Google Analytics/Firebase,
- BA/BS degree in marketing, business, economics or related field, MBA a plus
- Proficient with excel, manipulating large data sets (pivot tables, multi-function formulas, charts, graphs). Basic/Intermediate SQL experience is required.
- Strong communication and presentation skills; ability to effectively present learnings internally
- Team player who can effectively work across a variety of key internal and external stakeholders
About realtor.com
At realtor.com®, we believe that everyone deserves a home of their own. We’re a community of nearly 2,000 employees who work hard to ensure that from the moment someone starts dreaming about a new home, to the moment they walk in the door and beyond, we’re there to lend a helping hand. Every month, over 85 million people trust us with their journey home by visiting our site and mobile apps, and we’d love to have you join our team to help.
We’ve got great offices in the U.S. and Canada with lots of sweet jobs to choose from, so we’re hoping you’ll join us on our journey to make buying, selling, renting, and living in homes easier and more rewarding for everyone.
Let’s make a difference, together. For Real.