Senior Internal Communications Strategist
At Whole Foods Market, we believe that communicating with Team Members on a local level as part of a larger global strategy fosters connection with each other and Our Purpose. The Senior Internal Communications Strategist supports cultural and regional internal storytelling efforts, including supporting and guiding members of the regional Marketing teams to source, create and post region-specific, targeted news and TM stories on the Whole Foods Market intranet. Additionally, the strategist works cross-functionally with internal stakeholder groups to produce ongoing content spotlighting the company’s culture of inclusivity and its diverse Team Members and suppliers. This position reports to the Senior Team Leader of Internal Communications.
Responsibilities:
- Coordinates with regional Marketing teams on region-focused internal content, providing governance and support to build and maintain alignment of content strategies.
- Establishes, facilitates and manages training curriculum for regional Marketing authors to support the intranet and additional content management systems.
- Owns process that ensures alignment with Global and regional editorial objectives; identifies areas for improvement, develops appropriate solutions and ensures effective communication throughout.
- Leads regular editorial meetings to discuss regional content opportunities and provide visibility across all regions.
- Manages editorial planning tools used to support editorial calendars, content creation and other internal communications assets.
- Upholds and evolves regional content guides to reflect Global style and design guides.
- Works closely with development and technical counterparts to troubleshoot content issues and enhancements for the intranet and other content management tools.
- Analyzes and reports on regional internal communications content performance metrics, delivering data-forward insights and improvement recommendations to regional authors and leaders.
- Works closely with other members of Internal Communications team on larger editorial initiatives and content strategy.
- Coordinates with internal stakeholder groups to plan and create content that celebrates Whole Foods Market’s culture.
Skills:
- Strong aptitude for creative and strategic problem-solving and concise communication.
- Self-starter with ability to ideate independently and collaborate effectively.
- Ability to work in a cross-functional and fast-paced environment while managing multiple projects.
- Employee focused mindset – advocates for Team Members, keeping their need for engagement, connection and information top of mind.
- Intellectually curious; proactively identifies gaps and opportunities to improve processes and procedures.
- Must be team oriented, collaborative and willing to consider multiple points of view.
- Experience building and nurturing relationships with peers, stakeholders and leaders.
- Advanced ability to plan, estimate, organize, and monitor editorial and content management activities.
- Excellent written, verbal communications and presentation skills.
Preferred:
- Experience developing and managing editorial governance processes and overseeing a large network of content authors alongside a formal content management system.
- Experience developing seasonal and regional editorial plans within a retail environment.
Education & Experience:
- BA/BS degree and 4 to 6 years of relevant experience OR equivalent combination of education and relevant experience.
At Whole Foods Market, we provide a fair and equal employment opportunity for all Team Members and candidates regardless of race, color, religion, national origin, gender, pregnancy, sexual orientation, gender identity/expression, age, marital status, disability, or any other legally protected characteristic. Whole Foods Market hires and promotes individuals solely based on qualifications for the position to be filled and business needs.