Senior Manager Demand Generation Marketing

| Austin
RigUp is changing the way work is done in the energy industry. Each one of our teams exists to move us closer to our north star -- “to empower the people who power the world.” The Marketing team at RigUp drive lead generation, engages with customers and brings the RigUp brand to life through various online and offline channels.
RigUp is hiring a Director of Demand Generation (Sr. Manager Demand Generation Marketing ) that will be responsible for top of funnel lead generation and pipeline creation. Our ideal candidate for this role will be someone who has experience in building a demand-generation engine at high growth companies. This person will be responsible for managing the digital marketing team, executing all marketing campaigns to ensure annual sales goals are met and driving the marketing program development through all of RigUp’s lead generation sources. Sound like you? Keep reading.

What you’ll be doing:

  • Lead development, implementation and prioritization of demand generation programs and strategy, including: automated nurture, drip and other marketing emails and publications, search engine optimization, social media presence and website content, customer acquisition lead and revenue targets across RigUp’s service lines.
  • Develop and execute strategy and tactics to drive pipeline growth through the development of lead generation programs, including targeted email, digital, social, content, etc.
  • Managing all owned and non-owned channels lead-gen channels including Google Analytics, Google Adwords, Bing, paid media, paid social channels, email, etc.
  • Responsible for marketing automation tool management and making recommendations on tech stack necessary to meet demand generation goals. Responsible for email marketing program development and oversight of execution, including testing and continually evaluating for improvement.
  • Develop campaign performance reporting and analyze performance to optimize channels, content, and campaigns.
  • Partner with the Sales organization to ensure timely follow-up with leads generated by these campaigns to maximize results.

What you should have:

  • 7 to 10 years of marketing experience and at least 5 in a lead-generation role 
  • Experience supporting multiple team/product lines/solutions at high-growth companies
  • Working knowledge of marketing automation tools and CRM platforms (Pardot & SFDC is preferred)
  • History of data driven decisions to inform what demand-generation programs are needed

Perks:

  • Flexible PTO policy
  • 401k Program with 4% match
  • Fully paid employee health insurance for employee
  • Daily catered mealsCompetitive commuter benefits
  • Open office space in the heart of downtown Austin
  • Career development opportunities + partial reimbursement for ongoing education
  • $2,000 vacation stipend on your 3 year anniversary

RigUp is a technology company that's building a platform to better support the energy workforce. Through the industry’s largest marketplace, we’re improving the lives of contractors and helping service providers and operators find the people who will get the job done. Headquartered in Austin, TX, and backed by a16z, Founder’s Fund, Quantum Energy Partners, and Silicon Valley Bank, we’ve raised $423.8 Million in funding to support our mission to change the way work is done in the energy field.
Our goal is to make RigUp an environment where any and all people feel welcome, respected, and free to be their authentic selves. We welcome applicants of all gender identities, sexual orientation, educational background, religion, ethnicities, veteran status, and citizenships. We’d love to learn what you can add to our team!

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Technology we use

  • Engineering
    • JavascriptLanguages
    • PythonLanguages
    • ReduxLibraries
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • TensorFlowFrameworks

Location

RigUp is located in downtown Austin right next to Lady Bird Lake. We're close to a ton of restaurants, coffee shops, bars, and trails along the water!

An Insider's view of RigUp

How does your team reward individual success?

We are rewarded with a promise. At the end of a season of ambiguity and strife, apart from any monetary or material items, we will always be able to say there was joy, encouragement, and meaning.

Quan

Customer Support Specialist

What's the biggest problem your team is solving?

One of the coolest things we’ve been working on has been parsing resumes to gather information about employment history and references so that our consultants don’t have to spend a ton of time filling out confusing forms. We hope to get quicker, more accurate data while making the platform easier to access and more useful for our consultants.

Zayne

Engineering Manager

How has your career grown since starting at the company?

RigUp has fostered my career growth by coupling my strengths and interests with the company’s needs. I’ve gotten the opportunity to fill a variety of different roles that I’ve gained an invaluable amount of experience from and that will increase my marketability down the road.

Leyna

Business Process Analyst

What is your vision for the company?

At RigUp, we're building the largest job marketplace in the energy industry by making it easier for contractors to find work and for companies to staff up by hiring ready, qualified workers. As CEO, I want to grow an organization that creates value in the world and ensures RigUp is an environment where our employees feel empowered to make decisions

Xuan

CEO

What’s the vibe like in the office?

The energy at the RigUp office is contagious. We work on interesting problems and are truly making a difference in people's lives. Work is simply better when you love what you do!

Brittany

Talent Lead

What are RigUp Perks + Benefits

RigUp Benefits Overview

Competitive salary
Full health, dental, and vision coverage
Unlimited vacation
401(k) with 4% match
$2,000 annual vacation stipend starting on your 3rd anniversary
Regular off-site activities such as happy hours, team building events, intramural sports leagues, etc.
Catered breakfast, daily lunch stipend, and a fully stocked kitchen
75% tuition reimbursement on continuing education
Office in the heart of downtown Austin
Flexibility to work from home
Onsite gym

Culture
Volunteer in local community
Friends outside of work
Eat lunch together
Open door policy
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Onsite Gym
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
We offer employees Paid on-site garage parking.
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Diversity Program
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