RigUp is changing the way work is done in the energy industry. Each one of our teams exists to move us closer to our north star -- “to empower the people who power the world.” The Marketing team at RigUp drive lead generation, engages with customers and brings the RigUp brand to life through various online and offline channels.

RigUp is hiring a Director of Demand Generation that will be responsible for top of funnel lead generation and pipeline creation. Our ideal candidate for this role will be someone who has experience in building a demand-generation engine at high growth companies. This person will be responsible for managing the digital marketing team, executing all marketing campaigns to ensure annual sales goals are met and driving the marketing program development through all of RigUp’s lead generation sources. Sound like you? Keep reading.

What you’ll be doing:

• Lead development, implementation and prioritization of demand generation programs and strategy, including: automated nurture, drip and other marketing emails and publications, search engine optimization, social media presence and website content, customer acquisition lead and revenue targets across RigUp’s service lines.
• Develop and execute strategy and tactics to drive pipeline growth through the development of lead generation programs, including targeted email, digital, social, content, etc.
• Managing all owned and non-owned channels lead-gen channels including Google Analytics, Google Adwords, Bing, paid media, paid social channels, email, etc.
• Responsible for marketing automation tool management and making recommendations on tech stack necessary to meet demand generation goals. Responsible for email marketing program development and oversight of execution, including testing and continually evaluating for improvement.
• Develop campaign performance reporting and analyze performance to optimize channels, content, and campaigns.
• Partner with the Sales organization to ensure timely follow-up with leads generated by these campaigns to maximize results.

What you should have:

• 7 to 10 years of marketing experience and at least 5 in a lead-generation role 
• Experience supporting multiple team/product lines/solutions at high-growth companies
• Working knowledge of marketing automation tools and CRM platforms (Pardot & SFDC is preferred)
• History of data driven decisions to inform what demand-generation programs are needed

Perks:

• Flexible PTO policy
• 401k Program with 4% match
• Fully paid employee health insurance for employee
• Daily catered mealsCompetitive commuter benefits
• Open office space in the heart of downtown Austin
• Career development opportunities + partial reimbursement for ongoing education
• $2,000 vacation stipend on your 3 year anniversary

RigUp is a technology company that's building a platform to better support the energy workforce. Through the industry’s largest marketplace, we’re improving the lives of contractors and helping service providers and operators find the people who will get the job done. Headquartered in Austin, TX, and backed by a16z, Founder’s Fund, Quantum Energy Partners, and Silicon Valley Bank, we’ve raised $423.8 Million in funding to support our mission to change the way work is done in the energy field.

Our goal is to make RigUp an environment where any and all people feel welcome, respected, and free to be their authentic selves. We welcome applicants of all gender identities, sexual orientation, educational background, religion, ethnicities, veteran status, and citizenships. We’d love to learn what you can add to our team!