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Senior Manager, Event Marketing

| Austin

About Us:

LogicMonitor is the leading SaaS based performance monitoring platform for enterprise IT.

Love to work hard and play hard? We do too. We are company of leaders, where hard work pays off. Our is culture creates a collaborative, fun-filled work environment that supports an active lifestyle. We believe in a product that our customers truly love. Want to make a difference? We value new ideas and creative thinking. Come embrace a big future with us.

Located in the 500 West 2nd Street tower, our brand-new Austin office is best-in-class! Be inspired with panoramic downtown & Lady Bird Lake views, where snacks are plentiful and team outings are common. Our offices are sprinkled around the globe, too, with our headquarters in Santa Barbara, California and offices in London, Singapore, and Chengdu, China. 

Mission of the Position:

The Senior Manager, Event Marketing is responsible to drive awareness, preference and pipeline for LogicMonitor through our corporate, field and live event portfolio. The daily responsibilities will revolve around being an event marketing and execution expert as you work closely with marketing, sales and product leaders to establish event goals, content, messaging and promotion strategies. The position will also work with cross functional departments to scope and execute all other activities outside of the trade show booth including parties, speaking opportunities, sales dinners and other ancillary events. This person will be a critical member of the marketing team and demand generation efforts and will manage the field marketing managers and our webinar program.

Position Responsibilities:

  • Manage all aspects of event logistics from booth and space design, to staffing, set-up, shipping, tear-down, booth and demo promotions, on-floor drive-to programs, lead capture and upload process, staffing and budget management / reconciliation etc.
  • Develop all pre-show content including booth activation, development of show materials including pre and post show emails, website banners, sales enablement material.
  • Define and create event goals
  • Manage vendor selection process and contract negotiations.
  • Lead training for all LM staff members attending an event; identify objectives, talking points, expectations and standards.
  • Ensure all sales teams are trained and supported to follow up leads with scripts and other support material
  • Be a LogicMonitor advocate to help find business opportunities via new marketing campaigns (lead sharing with partners, happy hours, micro events, etc.)
  • Manage event calendar and promote event plans and results to the company
  • Build and distribute pre-event status report and post-event results across the organization
  • Engage in other event programs that may include roundtables, briefings, executive and influencer programs, launches, private dinners and other micro-events.
  • Collaborate with the demand gen, marketing operations, web and PR teams to drive awareness of and attendance to our corporate and field events
  • Manage all post-event activities including development and execution of follow up plans for event attendees, uploading and tracking leads, wrap-up reports etc.
  • Ensure leads generated by trade shows are properly assigned and handed off into the pre/post-event lead qualification process
  • Manage US and EMEA field marketing managers; Provide guidance, coaching, feedback and career development

Position Requirements:

  • Bachelor’s degree required
  • 5-7 years of experience with event marketing in a B2B SaaS environment
  • 2-3 years managing and developing direct reports
  • Basic knowledge of our target customers (IT, Ops and Dev) and their pain points
  • Must know MS Office, Keynote or Powerpoint, Salesforce and Marketo
  • The ability to work independently as well as collaboratively in a fast paced environment
  • Travel required (up to 40%)
  • Ability to manage external vendor relationships
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • GolangLanguages
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • jQueryLibraries
    • jQuery UILibraries
    • ReactLibraries
    • AngularJSFrameworks
    • Backbone.jsFrameworks
    • Node.jsFrameworks
    • AnsibleFrameworks
    • PuppetFrameworks
    • TerraformFrameworks
    • Maria DBDatabases
    • MySQLDatabases
    • ElasticSearchDatabases
    • TimeSeries DatabaseDatabases
    • Google AnalyticsAnalytics
    • BalsamiqDesign
    • SketchDesign
    • AsanaManagement
    • ConfluenceManagement
    • JIRAManagement
    • TrelloManagement
    • WordpressCMS
    • SalesforceCRM
    • GainSightEmail
    • MarketoLead Gen


Located in the heart of downtown, our brand-new Austin office is best-in-class! Be inspired with panoramic downtown & Lady Bird Lake views.

An Insider's view of LogicMonitor

What’s the vibe like in the office?

Every morning is exciting because you're working with motivated, extremely intelligent and hardworking people. When everyone works in unison, it feels as though we're all a part of an extended family, thriving in each other's company and in turn, fostering LogicMonitor's success every day with our strive.

Farjad Syed

Solutions Engineer

What does your typical day look like?

Logicmonitor is an exciting opportunity for me.  The product is solid with an outstanding support system.  Very excited to be working with some very talented individuals throughout Logicmonitor.  Cool part is that with all this I'm still learning new things every day.

Eddie Gillis

Sales Engineer

How does the company support your career growth?

LogicMonitor encourages all team members to share ideas no matter your title. This has given me the opportunity to be involved in the development of strategic processes that improve both the customer experience and the company's bottom line. New projects and the all-star teams around me make everyday a learning experience contributing to my growth.

Sarah Robinson

Customer Success, Team Lead

What is your vision for the company?

LogicMonitor has emerged as an absolute leader in its space for the mid-market. Leading the company's efforts in the enterprise space, my vision for the company is to continue to excel in serving our largest and most strategic customers while scaling out our capability to provide the type of customer experience those customers expect.

Steve Kahn

Director of Enterprise Sales

What makes someone successful on your team?

The Business Development program at LogicMonitor is rooted in career and professional development. There is a world-class sales bootcamp where our sales reps learn the best practices in solution selling. It's not uncommon for our entry-level sales reps to experience rapid promotions on their journey to become top-performing Account Executives.

Talia McCurtain

Manager, Business Development

What are LogicMonitor Perks + Benefits

Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Onsite Gym
Retirement & Stock Options Benefits
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
We have unlimited PTO. As much as we love our work, we know it's important to get away too. We value output, not desk time so you can just take the time you need off.
Generous PTO
In addition to the perks above we have: One-week "Unplug" Bonus. We’re so serious about you being recharged that we go above and beyond your regular paid vacations.
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Recreational Clubs
Relocation Assistance
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement

Additional Perks + Benefits

Amazing Healthcare Coverage. Professional Development Reimbursement. Fully Stocked Kitchens. Free Gym & Yoga. Healthy Mind Encouragement. Awesome Team, Awesome Culture

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