Senior Manager, Marketing Operations & Analytics at BigCommerce

| Austin
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BigCommerce is disrupting the e-commerce industry as the SaaS leader for fast- growing, mid-market businesses. We enable our customers to build intuitive and engaging stores to support every stage of their growth.

We are seeking a Senior Manager of Marketing Operations & Analytics to optimize operating rhythms across the Marketing organization, enabling an acceleration of lead generation, optimal investments with disciplined attribution modeling and economic return analysis, and shorter cycle times through improved lead turnover. You will be dedicated to building efficient, scalable, repeatable, and measurable processes and analysis which support marketing programs.  This role will have high visibility and require influence with executives.  You will frequently present findings and recommendations to the CMO and other C-level leaders.

The Senior Manager of Marketing Operations & Analytics to work closely with members of the Revenue Operations team and key functions including Marketing, Sales, and Partner to develop reporting processes that effectively measure and improve our marketing strategy and returns. Your deep, hands-on marketing operations experience will be key to the performance of our Marketing organization and making data-driven decisions as we look to rapidly accelerate our growth and, most importantly, the growth and success of our merchants.  Your strong managerial skills will enable you to maximize throughput and development of your 1-2 person team. 

What You’ll Do:
  • Partner with the VP of Marketing to determine and implement attribution models which most effectively measure the efficacy of marketing motions and maximize our leads.
  • Build efficient, scalable, repeatable, and measurable processes and analyses which support marketing programs
  • Develop analysis and process insights which enable an acceleration of lead generation and shorter cycle times or faster turnover of our lead inventory.
  • Measure the revenue impact and economic returns from programs, identifying root causes of successes and failures of all programs deployed.
  • Implement and sustain the forecasting process for marketing qualified leads and sales accepted leads across all of Marketing.
  • Design, implement, and sustain scalable processes for campaign measurement and new initiatives that ensure all relevant data points are captured during marketing execution to properly track economic returns.
  • Develop and implement business case modeling analytics framework, and ad-hoc analysis as needed to support strategic and operational Marketing initiatives which enable target attainment.
  • Mentor other Revenue Operations staff to instill consistent and more diligent analytics practices across our Revenue Operations team.
  • Prepare and present findings and recommendations to the CMO and other C-Level leaders
Who You Are:
  • A Marketing Operations professional with at 8+ years relevant professional experience, including 5+ years Marketing Performance Analytics experience
  • 3+ years direct people management experience
  • Degree from a four-year college or university required, preferably in Business Administration, Math, Statistics, Finance, or applicable experience; MBA preferred
  • Proficient in SQL for querying data and analyzing results; Python and/or R are a benefit but not required
  • Advanced Excel, SQL, and data analysis skills required
  • Passionate about data and experienced with analyzing large datasets
  • Deep knowledge of marketing analytics, lead lifecycle management, and marketing program measurement (experience with Google Analytics, Salesforce, Marketo, and Bizible)
  • Ability to and comfort with influencing all levels of the organization, including executive and C-level leaders.
  • High level of business and financial acumen, particularly in the area of marketing as a revenue generating organization.
  • Possess a sense of urgency and are capable of thoughtful yet rapid adaptation in response to changes in internal and external conditions; able to seamlessly balance strategic initiatives and “Run the Business” (RTB) activities
  • Ability to see hidden problems and probe a variety of sources for answers, are excellent at analysis, able to look beyond the obvious, and can identify and creatively solve complex problems, following them through to implementation
  • Possess a mindset rooted in consistent and continuous improvement, are dedicated to providing high quality services, willing and able to develop metrics and dashboards from scratch, open to suggestions and experimentation, and efficient and effective work processes
  • An organized, data-driven and detail and goal oriented believer in building great systems and processes, have strong business acumen, prioritize effectively, consistently make good decisions, and creatively solve complex problems
Diversity, Equity & Inclusion at BigCommerce
 
We have the opportunity to build not only a great business but a great company, with soul. Our beliefs and commitment to diversity, equity and inclusion are a central part of achieving that.
 
Our dedication to DEI is grounded in two things: a moral belief in the dignity, value, and potential of every individual, and a practical belief that diverse, inclusive teams will create the best outcomes for our customers, partners, employees, and company. We welcome everyone to be a part of our journey.
 
Current BigCommerce Employees: Please use the internal job board to apply for openings
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • GolangLanguages
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PHPLanguages
    • PythonLanguages
    • RubyLanguages
    • ScalaLanguages
    • SqlLanguages
    • SwiftLanguages
    • ElixirLanguages
    • ErlangLanguages
    • Objective -CLanguages
    • ScalaLanguages
    • jQueryLibraries
    • ReactLibraries
    • ReduxLibraries
    • AjaxLibraries
    • AngularJSFrameworks
    • Backbone.jsFrameworks
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • SpringFrameworks
    • jQueryFrameworks
    • MongoDBDatabases
    • Google AnalyticsAnalytics
    • PhotoshopDesign
    • SketchDesign
    • Adobe Creative SuiteDesign
    • AsanaManagement
    • ConfluenceManagement
    • JIRAManagement
    • WordpressCMS

Location

Our HQ is set amongst trees and nature trails in the beautiful hills of Austin. We also have a location downtown at 211 E 7th St Suite 500, 78701.

What are BigCommerce Perks + Benefits

Culture
Volunteer in local community
We encourage our employees to give back to our local communities through volunteer work. BigCommerce provides two paid Charity/Volunteering Leave days per calendar year to all permanent employees.
Partners with Nonprofits
Each year, the BC family partners with Partnerships for Children to help kids in the Austin area who have been taken from their homes and are living in protective custody during the holidays.
Friends outside of work
Eat lunch together
Intracompany committees
We empower employees to define our culture in the areas of Wellness, Community/Volunteering and Team Building through our BigCommerce Employee Resource Groups (ERGs).
Daily sync
Open door policy
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Diversity manifesto
Someone's primary function is managing the company’s diversity and inclusion initiatives
Diversity Employee Resource Groups
BEmpowered for women, non-binary people, and allies; BProud for LGBTQ+ and allies; B-United for Veterans and allies; BCinColor for people of color and allies; BigFamily for caregivers and alli
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
National United HealthCare PPO & HDHP plan options with deductibles as low as $500, coverage up to 100% for in-network services and low monthly premiums
Life Insurance
Pet Insurance
Wellness Programs
Onsite Gym
Team workouts
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
Company Equity
Child Care & Parental Leave Benefits
Child Care Benefits
Subsidized placement services for child care.
Generous Parental Leave
Flexible Work Schedule
Family Medical Leave
Adoption Assistance
Return-to-work program post parental leave
Company sponsored family events
Vacation & Time Off Benefits
Generous PTO
Unlimited vacation policy for salaried team members and generous accrued time off policy for non-exempt team members.
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
We offer employees parking in a garage on the property.
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
BigCommerce offers a variety of opportunities for learning and development from training sessions and workshops, to different conferences to attend.
Tuition Reimbursement
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Career mentorship is available.
Continuing Education stipend
Online course subscriptions available
Customized development tracks

Additional Perks + Benefits

A free online store to help you live out your entrepreneurial dreams. Competitive compensation packages. Pet Insurance. Comprehensive health insurance coverage that starts on day one. Open vacation policy for salaried team members and generous accrued time off policy for hourly team members. Employee-driven team building activities like hackathons, paintball, rock climbing, social sports leagues, movie nights, river floats, etc. Peer to peer rewards and recognition program. Paid parental leave and adoption assistance for new parents. Employer-paid life insurance and disability coverage. Educational assistance for qualified pre- and post-grad courses.

We empower our employees to define culture in the areas of wellness & fitness, community & volunteerism, and team building through local culture clubs to help our employees connect. Our Employee Resource Groups (ERGs) support our diverse workforce through supportive, inclusive networks that help develop awareness and respect across the company. Additionally, we use programs to support our learning culture including our Learning Through Sharing Program, Lightning Talks, Lunch and Learns, Book Clubs, and guest speakers. We sustain our culture by understanding what drives our employees' engagement, measuring that engagement, and implementing initiatives to continue to make BigCommerce an even better place to work

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