GoDaddy powers the world's largest cloud platform dedicated to small, independent ventures. Our mission is to empower entrepreneurs everywhere, making opportunity more inclusive for all. We're a trusted growth partner to over 19 million everyday entrepreneurs worldwide. We're empowering them to change the world if it doesn't quite fit them. To make their idea real. To grow it online. We help them do what they've been dreaming of and make the world they want. To learn more about us visit www.GoDaddy.com.

Join our team

The Senior Marketing Manager is a key member of the go to market team that helps to define strategy and deliver optimal outcomes for their business. This critical role is a partner in strategy development and drives a wide range of projects spanning across teams that support the execution of marketing strategies and feeding requests into the analytical roadmap to support insights and strategy development. It will use both analytical and qualitative insights to help develop and prioritize overarching marketing strategies that will be implemented across all channels including email, outbound calling, display advertising, messaging, and website experience.

Location: This role can be in Scottsdale, Arizona or Hiawatha, Iowa

What you’ll get to do

• Directs the execution of marketing campaigns across a variety of channels (such as Email, CDT, SMS, Social Media and others). Includes working with go-to-market & initiative teams to define marketing asks, working with internal teams to execute each campaign, and reporting of results.   
• Join forces with writers, designers, and other go-to-market teams to conceptualize, test, and build campaigns that drive incremental revenue growth and customer success.
• Ensure campaign deliverables align with messaging and strategy set forth by go-to-market leads and strategy teams.
• Measure campaign performance by clearly defining campaign goals, key performance indicators, and working closely with our analytics team to ensure proper reporting.
• Continually look for campaign optimizations through data analysis and customer insights.
• Communicate effectively and track project status from respective go-to-market team to ensure upstream team leads can prioritize work.
• Prioritize asks within your workstream, in alignment with team and company goals.
• Demonstrate a positive demeanor and flexibility to work in a fast paced and dynamic
• environment with changing needs.
• Support and share effective practices with other marketing managers within and cross-team as needed.
• Manage a slate of special projects designed to track progress, improve customer experience, identify gaps in service, and document lifecycle strategies.
• Champion a connected customer experience through all outbound marketing initiatives.

Your experience should include

• Bachelor’s degree in Marketing or equivalent experience.
• 5 to 10 years of hands on experience with customer marketing, analytics and project/program management.
• Strong project management, analytical, and organizational skills.
• A customer-centric view, with ability to translate customer insights into strategies and executions.
• Ability to build & maintain strong internal relationships with key business partners to collaborate and drive the overall business.
• Strong understanding of customer marketing and personalized messaging strategies.
• Ability to draw out insights and make data driven decisions with “test & learn” mindset.
• Skilled in MS Office Suite, specifically Excel and PowerPoint.
• Experience using JIRA, Tableau, Confluence, Smartsheet, and SharePoint a plus.

You might also have

• Self-Starting: An ambitious individual who can take limited direction and produce tangible results. An inventive individual who eagerly thinks outside of the box.
• Curiosity: Has a naturally curious mind, loves to explore and nurture intellect; observes and identifies patterns in data that can identify measurable insights.
• Problem Solver: Continually resolve issues through active problem solving and striving to answer questions before they are asked.
• Organizational Skills: The ability to bring disparate partners together to problem solve and drive consensus.
• Communication: Excellent oral and written communication skills; an active listener and concise presenter.
• Judgment: Makes sound decisions in a timely manner based on the appropriate balance of data and instinct. Knows how to time asking the relevant questions vital to uncover key information that can unlock relevant action.
• Team Oriented: Works well in collaborative team environments and matrix reporting structures.

We've got your back...

GoDaddy is proud to be an equal opportunity employer. We will not discriminate against any applicant or employee on the basis of age, race, color, ethnicity, national origin, citizenship, religion, creed, sex, sexual orientation, gender, gender identity or expression (including against any individual that is transitioning, has transitioned, or is perceived to be transitioning), marital status or civil partnership/union status, physical or mental disability, medical condition, pregnancy, childbirth, genetic information, military and veteran status, or any other basis prohibited by applicable federal, state or local law. GoDaddy will consider for employment qualified applicants with criminal histories in a manner consistent with local and federal requirements.

If you need help completing an application for a position with GoDaddy, please reach out to our Recruiting Team at [email protected].

GoDaddy doesn’t accept unsolicited resumes from recruiters or employment agencies.