Shipwell
Shipwell is transforming supply chains with better connectivity across people, systems and workflows
Austin, TX

Senior Manager, Performance Marketing at Shipwell

| Austin
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Shipwell(R) is transforming the supply chain industry by replacing opaque and manual processes through a tech-enabled, fully connected logistics ecosystem with more than 500,000 carrier partners. Our platform uses machine learning to analyze over 100 million rows of real-time data every day, reducing waste and friction, delivering better business intelligence, and driving continuous improvement across our customer supply chains. Shipwell is proud to be recognized by industry experts as a leader in shipping and logistics, including FreightTech 25. 

Our Culture

Shipwell is a fast-paced, high-energy start-up that strives to build the future of shipping every day. Diversity of thought and cross-department collaboration is very important to us. We deliver open, honest, careful communication and work as hard as we play. We create & deliver solutions that are revolutionizing the industry, which brings excitement and purpose to our work. If you are looking for a place that will help you tap into your best work-self and give you hands-on experience building something big, then we invite you to come and build the future of shipping with us!

What you’ll do when you get here:

As Shipwell’s Head of B2B Performance Marketing, you will lead a team responsible for planning and executing marketing strategies across all paid and owned performance marketing channels, including Search, CRM, digital, social video, and web. This role will report to the Director of Marketing and will partner cross functionally with the brand marketing, sales, product, and creative teams. 

  • Responsible for evergreen acquisition and retention metrics across all paid and owned channels, setting budget and KPIs, and managing the conversion funnel end-to-end
  • Establish efficient internal operations to foster cross-functional collaboration with product, sales, creative and marketing teams
  • Implement foundational tools and manage agency relationship as needed to optimize web, tracking, and automation tools including Salesforce and Pardot
  • Developing our Account Based Marketing targeting strategy along with lead scoring, tracking, and nurturing drip in partnership with sales team
  • Bring a test and measure mindset to the team, continually optimizing channel strategy, creative, and messaging to drive efficient ROAS - establish clear reporting metrics, shareout process, and optimization plans across initiatives and channels
  • Manage overall channel strategy including media budgets and media mix
  • Partner with Director of Marketing and sales team to define core segments and establish targeting to reach them
What you need to have:
  • You have 7-10+ years of experience in marketing, with 5+ years focused on Performance, including SEO, CRM, web, and digital marketing for a B2B organization, account based marketing experience strongly preferred
  • Track record of managing and developing high performing teams
  • Strong analytical mindset with a focus on establishing clear reporting and testing methodologies to forecasting and tracking performance, using data to uncover opportunities and inform continual improvements to your strategy
  • You have excellent verbal, written and presentation skills, ability to organize information in a high level way to communicate key points to partners
  • Fluency in web and mobile app tech stacks
  • Expert understanding of targeting, tracking and attribution technologies
What is Preferred:
  • Experience in shipping or logistics industry is a plus
  • Pardot sales and Salesforce experience strongly preferred
  • SQL a plus
  • In house experience preferred, but not required
What we offer:
  • 401k
  • Career growth opportunities
  • Friendly and inclusive company culture
  • Team building events and office celebrations
  • Competitive compensation with company stock options
  • Company sponsored healthcare, dental, and vision insurance
  • The kitchen is fully stocked with local coffee, drinks, and snacks
  • An open work environment where everyone has a voice
  • Subsidized gym, cell phone, learning and commuter reimbursements. Oh yeah, and entertainment reimbursement, we’ve got you covered!
  • An exceptional team of passionate, bright, and inspirational coworkers

For more information about Shipwell visit shipwell.com, or connect with us on Twitter, LinkedIn, and Facebook.

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Where we are

Shipwell's HQ is located downtown, in the heart of Austin where plenty of trendy bars, restaurants, and shops are located within walking distance!

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • GolangLanguages
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PythonLanguages
    • RLanguages
    • SqlLanguages
    • SwiftLanguages
    • jQueryLibraries
    • ReactLibraries
    • ReduxLibraries
    • Twitter BootstrapLibraries
    • DjangoFrameworks
    • FlaskFrameworks
    • MongoDBDatabases
    • PostgreSQLDatabases
    • SQLiteDatabases
    • Google AnalyticsAnalytics
    • IllustratorDesign
    • PhotoshopDesign
    • SketchDesign
    • FigmaDesign
    • CSSDesign
    • ConfluenceManagement
    • JIRAManagement
    • TrelloManagement
    • Team GanttManagement
    • WordpressCMS
    • Google AnalyticsCMS
    • HubSpotCRM
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What are Shipwell Perks + Benefits

Culture
Volunteer in local community
Friends outside of work
Eat lunch together
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Unconscious bias training
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Onsite Gym
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
Company Equity
Employee Stock Purchase Plan
Performance Bonus
Child Care & Parental Leave Benefits
Child Care Benefits
Dependent Care FSA
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Our remote work program includes work from home Full-time remote for all positions. We give people the option to work in an office or fully remote - the choice is yours!
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
Recreational Clubs
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Lunch and learns
Cross functional training encouraged
Promote from within
Continuing Education stipend
Online course subscriptions available
Paid industry certifications

An Insider's view of Shipwell

What are some social events your company does?

Shipwell assumes you know how to do your job; outside of core office hours, you are allowed to set your own in-office times. Working from home to deal with a delivery or appointment is a simple notice to a manager, and you're encouraged to make use of the unlimited PTO!

David

Backend Engineer

What's the biggest problem your team is solving?

How a freight brokerage frees up cumbersome processes using technology! We strive to answer this question so people on the front lines can do more of what they do best. Our teams are the heaviest users and biggest advocates of Shipwell’s platform because it directly solves our industry-specific needs.

Andy

Carrier Compliance & Analytics Lead

What makes someone successful on your team?

What makes the team members on my teams successful is their ability to come in everyday with an amazing attitude, effort, and working together as a team!

Taryn

Enterprise Carrier Sales Manager

How do your team's ideas influence the company's direction?

Everyone on the team shows up with a unique perspective. We don't train people to be sales robots because sometimes new ideas can drastically improve how the entire team operates. That sort of ingenuity influences our entire company.

Laurel

Strategic Account Manager

How do you collaborate with other teams in the company?

Being a data scientist I spend about 50% of my time with stakeholders, customers, sales representatives, & the carrier success team, to understand how they work and how we can help them. One of the most important lessons I have learnt at Shipwell is that listening is key!

Anna

Associate Data Scientist

Jobs at Shipwell
10

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Marketing
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Carrier Success Coordinator

Shipwell
Austin
2 days ago
+46
Problem-solve through any issues that occur before, during or after transit. Track shipments and deliveries for freight in the Shipwell network. Collect important paperwork from shippers and carriers. Enter detailed notes in to our proprietary platform system, recording the details of your work. Make and receive calls with truck drivers, dock managers, and shipping coordinators. Accurately and effectively work as part of the Shipwell team to make sure our shippers and carrier are delighted with the Shipwell experience.

Senior Brand Marketing Manager

Shipwell
Austin
4 days ago
+46
As Senior Brand Marketing Manager, you will  work closely  define, plan, and execute integrated marketing campaigns that drive brand awareness and pipeline growth with Shipwell’s core audience.  You’ll partner closely with the product marketing and sales team to develop clear, compelling messaging about the Shipwell brand and our products in a way that resonates with mid-market and enterprise shippers and helps to differentiate Shipwell from competitors in the shipping logistic industry.    In this role you will report to the Director of Marketing and manage multiple agency partners as well as 1-2 direct reports.

Senior Product Marketing Manager

Shipwell
Austin
4 days ago
+46
Shipwell is fundamentally changing the shipping and logistics industry by building a connected platform that provides solutions for your entire supply chain. We are streamlining the way shippers, 3PLs, and carriers have operated for decades using ground-breaking technology to provide automation and workflow solutions in an established industry that comprises over 5% GDP.  Shipwell created the first truly connected digital supply chain platform

Account Executive

Shipwell
Austin
1 week ago
+46
The Account Executive owns the strategic acquisition of new business and delivering top-line growth for the organization. This individual will be focused on successfully acquiring new business from MM clients. These individuals are strategic, highly motivated, and have an entrepreneurial mindset.  They are extremely skilled in challenging the status quo. The ideal candidate is a proven leader that is able to manufacture solutions for a diverse set of customer stakeholders. This is a unique opportunity to be part of a growing and dynamic organization that is focused on reshaping the future of logistics.  

Senior Backend Engineer

Shipwell
Austin
1 week ago
+46
The Backend Engineer role provides you with a unique opportunity to join a high growth, third-party logistics company as we pivot into a record-breaking 3rd year. We need someone to own the end to end development of features which includes clarifying requirements, designing solutions, writing code and ensuring that features are well tested. We’re laying the foundation on which our industry will be reinvented; we’re looking for individuals who want to part of a significant change. Ideas come from being an innovator and an amplifier, that strives to achieve more, for themselves and to enable greatness in others.

Email Marketing Manager

Shipwell
Austin
1 week ago
+46
We are looking for a seasoned Lifecycle Marketing Manager responsible for building and executing a robust CRM strategy to drive better conversion throughout the funnel. You’ll leverage skills in customer research, content creation, marketing automation, experimentation, and analysis. In this cross-functional role you will report directly to the Head of Performance Marketing and work closely with other members of the marketing team in content and product marketing as well as across the organization including product, business analytics, and sales.  

Android Mobile Engineer

Shipwell
Austin
1 week ago
+46
The Mobile Engineer role provides you with a unique opportunity to join a high growth, third-party logistics company as they pivot into a record-breaking 3rd year. We are looking for a strong individual contributor with a history of delivering high-quality and intuitive enterprise mobile applications. We’re laying the foundation on which our industry will be reinvented; we’re looking for individuals who want to part of a significant change. Ideas come from being an innovator and an amplifier, that strives to achieve more, for themselves and to enable greatness in others.

Business Development Representative, Team Lead

Shipwell
Austin
2 weeks ago
+46
Be a team leader for the SDR team (25% of time) by helping reps with messaging, sales tactics, and sharing best practices. Actively research, contact, and qualify prospects (75% of time) that could be Shipwell TMS and/or freight customers. Research, email, and call prospects within the target market to get discovery meetings scheduled with Account Executives.  Learn the Shipwell TMS platform and it’s available features and functionality, work as a leader of the Sales Development Reps, partner with the Account Executives, and be a proactive go-getter.

DevOps Engineer

Shipwell
Austin
2 weeks ago
+46
The DevOps Engineer role provides you with a unique opportunity to join a high growth, third-party logistics company as they pivot into a record-breaking 3rd year. We need someone to own the end to end development of features which includes clarifying system requirements, designing deployment solutions, writing configurations, and ensuring that our staging and production environments are in-sync. We’re laying the foundation on which our industry will be reinvented; we’re looking for individuals who want to be part of a significant change. Ideas come from being an innovator and an amplifier, that strives to achieve more, for themselves and to enable greatness in others.

Solutions Engineer

Shipwell
Remote
3 weeks ago
+46
Provide insight into & develop database solutions to store and retrieve a wealth of data from the supply chain market, we currently collect more than 1B rows of vehicle location data/month. Work with the data science team to architect the market data used with machine learning algorithms. Define ETL processes for warehousing production data used to provide business analytics for our customers.  Keep team informed of developments and direction in data technologies. Define security and backup procedures. Develop database design and architecture documentation.