Senior Manager, Product and Brand Marketing

| Austin
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Shipwell(R) is transforming the supply chain industry by replacing opaque and manual processes through a tech-enabled, fully connected logistics ecosystem with more than 500,000 carrier partners. Our platform uses machine learning to analyze over 100 million rows of real-time data every day, reducing waste and friction, delivering better business intelligence, and driving continuous improvement across our customer supply chains. Shipwell is proud to be recognized by industry experts as a leader in shipping and logistics, including FreightTech 25. 

Our Culture

Shipwell is a fast-paced, high-energy start-up that strives to build the future of shipping every day. Diversity of thought and cross-department collaboration is very important to us. We deliver open, honest, careful communication and work as hard as we play. We create & deliver solutions that are revolutionizing the industry, which brings excitement and purpose to our work. If you are looking for a place that will help you tap into your best work-self and give you hands-on experience building something big, then we invite you to come and build the future of shipping with us!

What you’ll do when you get here:

As Senior Brand Manager, you will lead a team responsible for planning and executing marketing campaigns across key segments and funnel stages. You will work closely with sales and product to establish Shipwell’s go to market strategy, drive, and nurture new marketing leads. This role will report to the Director of Marketing and will manage 1-2 direct reports.

  • Campaign strategy: development of end-to-end marketing plans including marketing, creative, and channel briefs (in partnership with performance marketing team), establishing clear KPIs and metrics of success and partnering closely with the creative team to ensure collateral is on brief and on brand.
  • Campaign management: development marketing frameworks, process, and best practices for an efficient campaign development to keep team closely aligned internally and with cross functional partners
  • Integrated planning: Development of quarterly and annual marketing plans in support of overarching business OKRs and new product launches. This will include evergreen strategy, integrated campaigns, and content marketing strategy.
  • Brand development and positioning: Work closely with agency partners and internal stakeholders to develop robust quantitative and qualitative customer and competitor insights that will inform clear content and brand guidelines at the master brand, audience, and product levels. Drive brand consistency across the organization and customer touchpoints with consistent updates to the go-to-market playbook for launches as product releases and marketing channels evolve.
  • Product marketing: Provide input product roadmap and product development process to ensure products align with customers to achieve product/market fit, add business value and convey a clear and compelling offer that will ultimately lead to adoption.
What you need to have:
  • You have 7-10+ years of experience in brand management and / or product marketing marketing
  • Track record of managing and developing high performing teams
  • B2B experience partnering with sales and product teams, driving alignment across the business to ensure marketing strategy support key company OKRs
  • Experience leading the development and execution of strategic marketing plans and integrated marketing campaigns from end-to-end
  • Strong analytical skills and deep understand of how marketing results translate to business outcomes
  • You have excellent verbal, written and presentation skills, ability to organize information in a high level way to communicate key points to partners
What is Preferred:
  • Experience in shipping or logistics industry is a plus
  • Experience leading complex campaigns and developing brand relevance across multiple audiences and working in product and technology driven organization
  • Experience working with freelancers and agencies
What we offer:
  • 401k
  • Career growth opportunities
  • Friendly and inclusive company culture
  • Team building events and office celebrations
  • Competitive compensation with company stock options
  • Company sponsored healthcare, dental, and vision insurance
  • The kitchen is fully stocked with local coffee, drinks, and snacks
  • An open work environment where everyone has a voice
  • Subsidized gym, cell phone, learning and commuter reimbursements. Oh yeah, and entertainment reimbursement, we’ve got you covered!
  • An exceptional team of passionate, bright, and inspirational coworkers

For more information about Shipwell visit shipwell.com, or connect with us on Twitter, LinkedIn, and Facebook.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • GolangLanguages
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PythonLanguages
    • RLanguages
    • SqlLanguages
    • SwiftLanguages
    • jQueryLibraries
    • ReactLibraries
    • ReduxLibraries
    • Twitter BootstrapLibraries
    • DjangoFrameworks
    • FlaskFrameworks
    • MongoDBDatabases
    • PostgreSQLDatabases
    • SQLiteDatabases
    • Google AnalyticsAnalytics
    • IllustratorDesign
    • PhotoshopDesign
    • SketchDesign
    • FigmaDesign
    • CSSDesign
    • ConfluenceManagement
    • JIRAManagement
    • TrelloManagement
    • Team GanttManagement
    • WordpressCMS
    • Google AnalyticsCMS
    • HubSpotCRM

Location

Shipwell is located downtown, in the heart of Austin where plenty of trendy bars, restaurants, and shops are located within walking distance!

An Insider's view of Shipwell

What are some social events your company does?

Shipwell assumes you know how to do your job; outside of core office hours, you are allowed to set your own in-office times. Working from home to deal with a delivery or appointment is a simple notice to a manager, and you're encouraged to make use of the unlimited PTO!

David

Backend Engineer

What's the biggest problem your team is solving?

How a freight brokerage frees up cumbersome processes using technology! We strive to answer this question so people on the front lines can do more of what they do best. Our teams are the heaviest users and biggest advocates of Shipwell’s platform because it directly solves our industry-specific needs.

Andy

Carrier Compliance & Analytics Lead

What makes someone successful on your team?

What makes the team members on my teams successful is their ability to come in everyday with an amazing attitude, effort, and working together as a team!

Taryn

Enterprise Carrier Sales Manager

How do your team's ideas influence the company's direction?

Everyone on the team shows up with a unique perspective. We don't train people to be sales robots because sometimes new ideas can drastically improve how the entire team operates. That sort of ingenuity influences our entire company.

Laurel

Customer Operations Manager

How do you collaborate with other teams in the company?

Being a data scientist I spend about 50% of my time with stakeholders, customers, sales representatives, & the carrier success team, to understand how they work and how we can help them. One of the most important lessons I have learnt at Shipwell is that listening is key!

Anna

Associate Data Scientist

What are Shipwell Perks + Benefits

Culture
Volunteer in Local Community
Friends Outside of Work
Eat Lunch Together
Open Door Policy
Team Owned Deliverables
Team Based Strategic Planning
Group Brainstorming Sessions
Open Office Floor Plan
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious Bias Training
Health Insurance & Wellness Benefits
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Onsite Gym
Retirement & Stock Options Benefits
401(K)
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Our game room includes mariocart.
Stocked Kitchen
Some Meals Provided
We provide free breakfast on Monday. Employees get free lunch on Friday.
Happy Hours
Parking
We offer employees Paid on-site garage parking, A parking subsidy.
Recreational Clubs
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Acme Co. offers employees professional development opportunities like Annual individual budget for training, Onsite training courses.
Lunch and Learns
Acme Co. hosts lunch and learn meetings once per month.
Cross Functional Training Encouraged
Promote from Within
Online Course Subscriptions Available
Paid Industry Certifications
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