About Care.com 

Care.com is a consumer tech company with heart. We're on a mission to solve a human challenge we all face: finding great care for those we love. We're moms and dads and pet parents. We have parents and grandparents, so we understand that everyone, at some point in their lives, could use a helping hand. Our culture and our products reflect that.

Entrepreneurs, self-starters, team players, and big thinkers unite behind a common cause. Here, we're applying data analytics, AI, and the latest technologies to solve universal problems and connect people in new ways. If you like having autonomy, if you thrive on collaboration and building new things, and if you're all about using your talent for good, Care.com is the place for you.

The Search Engine Marketing (SEM) team handles biddable media, including SEM/PPC, display/GDN, YouTube, and remarketing. As a Senior Marketing Analyst, you will work closely with other managers, analysts, and external vendors (i.e., Google, Microsoft, etc.) to ensure growth and success.

What Your Days Will be Like:

• Provide consistent and practical support to the SEM channel lead and marketing strategists on the day-to-day management of campaigns and new opportunities
• Measure and evaluate the success of SEM campaigns to advise investment decisions
• Deliver analysis and insights that help teams optimize SEM programs
• Provide ongoing and ad hoc analytical support
• Create and actively run and optimize programmatic campaigns in DSPs
• Run campaigns across programmatic mobile, display, video, and CTV
• Actively monitor campaign KPIs via reporting
• Produce and present engaging campaign analysis to internal partners, demonstrating the effectiveness of planning, testing, and media optimization and management

What You'll Be Working On: 

• Create, implement, track, analyze and optimize programmatic display and SEM campaigns
• Setting up AB tests to continually improve performance for landing pages, ad copy, bid strategies, and more
• Brainstorm new testing initiatives that can take SEM and programmatic display channels to the next level
• Working with our Analytics team to ensure a high level of data integrity in reporting
• Work cross-functionally with product, analytics, and acquisition teams
• Reporting and sharing performance results for collaborative team initiatives

What You'll Need to Succeed:

• 3+ years of SEM campaign management and/or hands-on media buying experience with direct platform execution
• Experience working in all of the following: DSPs (Google Ads, TTD, etc.), Bing Ads, YouTube, GDN, GTM, and bulk editor tools
• Consistent track record of running multi-million-dollar campaigns while increasing budgets and efficiencies
• Understand how data from various channels can help the overall customer journey
• Identify, suggest, and set up private marketplace deals
• Solid understanding of performance tracking towards CAC, LTV, and return on investment goals
• Proficiency in Excel (pivot tables & VLOOKUPs)
• Data-driven with a high understanding of AB and incrementally testing
• Ability to communicate performance results and plans to multiple audiences
• Comfortable diving into data to find key performance insights
• Self-motivation, autonomy, and a keen eye for detail
• Up to date with the latest trends and standard methodologies in SEM and performance advertising
• Be inquisitive, willing to learn new things, and support cross-functional teams

For a list of our Perks + Benefits, click here!

**Care.com supports diverse families and communities and seeks employees who are just as diverse. As an equal opportunity employer, Care.com recognizes the power of a diverse and inclusive workforce and encourages applications from individuals with varied experiences, perspectives, and backgrounds. Care.com is committed to providing reasonable accommodations for qualified individuals with disabilities. If you need assistance or an accommodation, please reach out to [email protected].**

____________________________________________________________________________________________________________________________

Company Overview:

Available in more than 20 countries, Care.com is the world's leading platform for finding and managing high-quality family care. Care.com is designed to meet the evolving needs of today's families and caregivers, offering everything from household tax and payroll services and customized corporate benefits packages covering the care needs of working families, to innovating new ways for caregivers to be paid and obtain professional benefits. Since 2007, families have relied on Care.com's industry-leading products—from child and elder care to pet care and home care. Care.com is an IAC company (NASDAQ: IAC).