Senior Marketing Analyst

| Austin

Do you believe everything should be measured? Do you love telling stories with data? Do you love to work across teams to solve challenges? If so, you may be our new Senior Marketing Analyst! We’re looking for a results-focused Analyst to help us better measure the impact of marketing efforts and predict the impact that future investments will have on performance.

Responsibilities:
 

  • Work closely with members of the marketing team to understand how data is collected in their respective areas and systems
  • Setup reference codes for promotional campaigns and lead generating activities, ensuring they are tracking properly
  • Manage campaigns in Hubspot, Salesforce, or recommend a better 3rd party tracking tool
  • Work with product to make sure marketing approved event tracking is established for feature adoption data fields in our marketing automation tool
  • Work with the Data/Dev teams to ensure all required data fields are available for marketing
  • Perform regular full funnel analysis of marketing performance by geography, product, campaign, and/or channel, measuring key metrics like the conversion rate from trials to subscribers to revenue and make recommendations based on their results
  • Map disparate data sources into one dashboard for a single view of overall marketing performance
  • Produce monthly reports for the marketing and executive leadership teams
  • Recommend a model for how we can more effectively measure the impact that channels like TV, radio, podcasts, and display advertising have on generating trials
  • Identify points where customers are churning and provide recommendations for reducing this churn
  • Track all marketing-related expenses in order to understand the return of each activity
  • Participate in the development of a marketing budget based on analysis
  • Identify areas of improvement in our lead follow-up process
  • Stay up to date on industry trends to understand how ShipStation’s funnel performance compares to best in class standards

Requirements:
 

  • Bachelor’s degree
  • 2-3 years of experience in marketing data analysis, preferably in the high tech industry
  • 3-5 years of experience in a marketing-focused role
  • Track record of driving measurable success through data analysis, optimization and performance improvement
  • Proficient in Microsoft Excel, including data manipulation, data mapping, and pivot tables
  • Experience establishing & maintaining relationships with individuals at all levels of the organization
  • Motivated, detail-oriented, self-driven with an objective lens on data analysis
  • Ability to create compelling presentations based on data
  • Passionate about business process improvement

Would like to have:

  • Familiar with advanced statistical analysis and research methodologies, along with proficiency in SQL and Microsoft Office
  • Experience with tools like Hubspot, Salesforce, and Looker
  • Equal Opportunity Employer/Veterans/Disabled

Equal Opportunity Employer/Veterans/Disabled

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Location

3800 North Lamar Boulevard, Austin, TX 78756

What are ShipStation Perks + Benefits

Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Retirement & Stock Options Benefits
Company Equity
Vacation & Time Off Benefits
Generous PTO
Perks & Discounts
Stocked Kitchen
Some Meals Provided

Additional Perks + Benefits

Health, dental, vision insurance. Employee Stock Purchase and 401k plans. Flexible vacation and paid holidays
Pick your own tech gear. Weekly catered lunch. Drinks and snacks of your choice + beer

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