Senior Marketing Analytics Partner
Responsible for delivering data-driven, actionable insights to help optimize the business. Analyzes a variety of market, competitor, behavioral, and transactional data to enhance understanding of overall business performance and optimize planning for various marketing initiative and programs in E-Commerce. Develops data-driven reports and analyses according to established timelines. Provides ad-hoc assessments and reports as requested.
Responsibilities:
- Utilizes advanced analytical methods to identify patterns, relationships, and trends across multiple data sources. Synthesizes information to construct a narrative which can be understood by a broad audience and proven empirically through data and analysis.
- Oversees analysis of customer data to provide insights into customer engagement, profitability, and shopping behavior which informs marketing strategy.
- Explains complex modeling or analytical approaches in simple terms; develops compelling narratives that connect modeling and analytics results with marketing problems.
- Partners with marketing program and channel managers to ensure that reporting and analytics are aligned with E-Commerce value chain objectives.
- Prepares quarterly media performance reviews to inform business performance, financial forecasting, and identify areas for efficiency improvements.
- Leads efforts with cross-functional stakeholders, translating business questions into analyses that inform business decisions.
Skills:
- Understanding of analytics, marketing operations, business analysis, E-Commerce, or related fields.
- Strong working knowledge of SQL, Python and/or R.
- Strong skills working with large enterprise databases with demonstrated ability to query and prepare data for analysis.
- Strong ability to translate data into actionable analytical insights which drive business decisions.
- Communicates structured information in a clear, concise, and organized fashion.
- Collaborates with others to achieve objectives and ensure information flow.
- Tailors communication approach to specific situations and audiences.
- Able to effectively present information and respond to questions in both one-on-one situations and group meetings.
- Collaborates with functional and cross-functional Team Members on a regular basis.
- Impacts overall team effectiveness.
- May provide informal support to less experiences Team Members.
- Builds and nurtures relationships with senior-level stakeholders and leaders.
- Advanced ability to plan, estimate, organize, and monitor projects.
- Ability to oversee and advise on project management issues and assist with overcoming barriers.
- Ability to keep multiple projects on track financially, creatively, and in accordance with stakeholder deadlines.
- Understands customer, market, and industry trends and emerging challenges.
- Applies business understanding to focus and drive cross-functional efforts.
- Demonstrates strong knowledge of the WFM product mix, supply base, and retail operations.
Education & Experience:
- Bachelor’s degree in a quantitative discipline (e.g., statistics, applied mathematics, or computer science). Graduate degree, a plus.
- 3-5 years of hands-on experience developing marketing measurement methods and analytics with an emphasis on E-Commerce; proficiency with effectively communicating with business partners to define, analyze, and present results to E-Commerce/Marketing problems.
At Whole Foods Market, we provide a fair and equal employment opportunity for all Team Members and candidates regardless of race, color, religion, national origin, gender, pregnancy, sexual orientation, gender identity/expression, age, marital status, disability, or any other legally protected characteristic. Whole Foods Market hires and promotes individuals solely based on qualifications for the position to be filled and business needs.