Senior Marketing Manager, Traveler Email Marketing

| Austin

Sr. Marketing Manager, Traveler Email Marketing 

About Us:

HomeAway, based in Austin, Texas, is the world leader in vacation rentals with more than 2 million unique places to stay in 190 countries, and is a part of the Expedia, Inc. family of brands. 

HomeAway offers an extensive selection of vacation rental homes that provide travelers with memorable experiences and benefits, especially more room to relax, for less than the cost of traditional hotel accommodations. The company also makes it easy for vacation rental owners and property managers to advertise their properties and manage bookings online. experiences together.

The Opportunity:

We are seeking a talented, high-performing and motivated Senior Manager to lead an internal email production team from idea generation through delivery. In this role, you will lead a global team to develop new email and/or CRM products, provide daily management and support of selected email products, develop and run an email segmentation and engagement strategy, conduct advanced CRM analyses, and lead CRM line extensions into new markets, and report on channel performance to key internal partners (representing 20+brands across 10 geographies around the world). An ideal candidate will have experience in email marketing/marketing automation, project management, online marketing, and working in a matrix-environment with technical aptitude and people management skills, to ensure our international markets receive quality email support service to drive marketing excellence.

Primary Responsibilities:

  • Develop email segmentation strategy, including identifying key customer segments; developing contact strategy; and A/B testing on content and creative optimization.
  • Develop new communication strategies and products to optimize email program, improve customer retention and drive incremental sales.
  • Monitor daily, weekly, and monthly revenue performance and visualize insights
  • Develop and execute comprehensive testing strategies, analysis and documentation to improve email metrics while developing an overall team culture of testing and innovation.
  • Manage traveler email production team (5 direct reports) to support end-to-end campaign creation, executing both ad-hoc communications and complex lifecycle campaigns.
  • Recommend and implement new strategies, innovative ideas, and/or technologies to grow the email channel.
  • Analyze email campaign results, including audience, offers, messaging, creative, deliverability, open rates, click through rates, and conversion.
  • Drive and manage email process and project workflow for selected email product.
  • Communicate email strategies and plans to technical team members for proper implementation.
  • Share email program insights and recommendations with key internal partners, e.g., Merchandising, Product, Brand, Europe and Asia email teams, for ongoing optimization.

Qualifications and Skills:

  • 7-10 years relevant professional experience, including 5-7 years email marketing experience, preferably in B2C ecommerce
  • Experience running a marketing production team
  • Experience in a Marketing Automation Tool required, Eloqua experience a plus
  • Strong leadership skills
  • Creative and innovative thinker with a “can do” attitude
  • Excellent knowledge of Microsoft Excel and PowerPoint and experience in analysis, research and presentation creation
  • Excellent analytical skills and ability to interpret data and provide actionable insights
  • At ease in successfully collaborating across teams and geographies
  • Comfortable with ambiguity and imperfect information; demonstrated ability in solving problems creatively
  • Very strong interpersonal and communication skills and the ability to use them internally, externally, and at all levels
  • Desire to grow in responsibility and expand knowledge base

Benefits:

  • Competitive health and insurance benefits
  • Competitive salary
  • Annual target bonus or commission
  • Paid vacation and sick time
  • Vacation rental on a yearly basis (taxable benefit)
  • Employee Stock Purchase Program
  • Free snacks and beverages
  • Frequent company update talks with our leadership team
  • Free listing on HomeAway.com
  • Electronic, adjustable stand-up desk
  • Discounted Metro & Rail pass
  • Casual dress

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Read Full Job Description

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • .NETLanguages
    • JavaLanguages
    • JavascriptLanguages
    • ScalaLanguages
    • ReactLibraries
    • DjangoFrameworks
    • Node.jsFrameworks
    • SpringFrameworks
    • CassandraDatabases
    • MongoDBDatabases
    • MySQLDatabases
    • ConfluenceManagement
    • JIRAManagement
    • TrelloManagement
    • SalesforceCRM

Location

HomeAway has five offices in the Austin area with a 16-story global headquarters under construction at the Domain set to open in 2019.
11800 Domain Blvd, Austin, TX 78758

Insider's spotlight

How would you describe the company’s work-life balance?

HomeAway has the best work-life balance out of any company I've worked for. Not only are you given plenty of vacation time, they actually encourage you to use it. Around here, we call it a "whole vacation" because you're supposed to enjoy your time away from work and return recharged.

Kayla

Employer Brand & Digital Media Specialist

What projects are you most most excited about?

As a Software Engineer, I’m excited to rebuild an old JavaScript and jQuery STAB component into a new React based component. The goal is to update this component to our new tech stack so when consuming applications move to using Catalyst based applications we can ease the integration process.

Juliana

Software Engineer

What are some things you learned at the company?

I've learned to always be flexible and always question all assumption to a logical conclusion.

Dottie

Partner Success Account Manager

Passion for the business. When you genuinely believe in our mission and the unique value we offer owners/travelers, our clients feel your enthusiasm and want to work with you.

Nevo

Regional Sales Manager

Perks of working here

401(K) Matching
Casual Dress
Commuter Benefits
Company Outings
Dental Benefits
Game Room
Generous PTO
Health Benefits
Onsite Gym
Generous Parental Leave
Parking
Stocked Kitchen
Vision Benefits
Volunteering Opportunities
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