Senior Marketing Manager at Q2

| Austin
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Q2 is seeking a Senior Marketing Manager to work closely with the broader Marketing and Sales teams to lead integrated campaigns and programs to drive revenue growth. This role is responsible for planning, organizing, executing, and optimizing audience-centric campaigns and programs that focus on new prospects in new and existing accounts. If you are a demand generation professional, with proven track record of building integrated, impactful marketing campaigns that generate quantifiable results, then this is the position for you! This position will report to the head of Marketing Campaigns and Programs. 

 

RESPONSIBILITIES: 

  • Define, plan, organize and execute marketing demand gen programs, in association with sales, to drive sales-ready leads and pipeline  

  • Work with Q2 sales teams to ensure program success through tight lead management, achieving lead goals, pipeline targets, and tracked influence on closed-won deals 

  • Provide best practices to sales teams, including tools, scripts and other resources to support effective follow up with specific types of leads 

  • Coordinate integrated campaigns with Project Managers, external agencies, associations, analysts, consultants 

  • Build a strong working relationship with sales leaders and sales teams, enabling sales success 

  • Capture insights and feedback from sales partners/leaders to continuously improve marketing efforts

  • Understand competitive offerings, build competitive response programs to win in market 

  • Track and understand sales performance, how marketing is driving success, and working with sales on best methods to achieve sales bookings targets 

  • Differentiate between LOBs and corporate messaging to drive the right message to the right personas on financial institution buying committees with the right assets, channels and programs 

  • Stay up-to-date on current industry trends in marketing, banking and fintech

EXPERIENCE AND KNOWLEDGE: 

  • Bachelor’s degree or equivalent experience in Marketing, Advertising or related field  

  • 8+ years’ full-time experience in B2B demand generation, fintech, or banking 

  • Previous experience in digital marketing and social media marketing in the B2B space preferred 

  • Understanding of B2B product marketing and product management preferred 

  • Must have ability to quickly build a strong understanding of Q2’s go-to-market strategy, the Q2 sales process, and the process buyers go through in selecting and buying software. Excellence in metrics and measurement of demand gen campaign success is key. 

  • Demonstrate exceptional communication/presentation skills, both written and verbal.  

  • Understand Q2’s target customers, their pains, and how Q2 is uniquely suited to help them 

  • Understand competitors and their offerings, and ability to position Q2 to win against them 

  • Strong project and time management skills required to efficiently move between work places and multiple, concurrent projects 

  • Communications and interpersonal skills – ability to build strong working relationships with sales teams and leaders 

  • Prone to action, results focused, KPI focused 

  • Must be able to thrive in a fast-paced environment  

At Q2, our goal is to be a diverse and inclusive workforce that fosters mutual respect for our employees and the communities we serve. Q2 is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

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Technology we use

  • Engineering
  • Product
    • C#Languages
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • jQueryLibraries
    • ReactLibraries
    • AngularJSFrameworks
    • Backbone.jsFrameworks
    • DjangoFrameworks
    • Node.jsFrameworks
    • TensorFlowFrameworks
    • MongoDBDatabases
    • PostgreSQLDatabases
    • TeradataDatabases
    • ConfluenceManagement
    • TrelloManagement
    • WrikeManagement

Location

Our HQ is in North Austin, near Lakeline Mall area with easy access to multiple highways and the Toll road.

An Insider's view of Q2

What are some social events your company does?

We host a variety of fun events appealing to our community of interest groups, ranging from an annual Dodgeball tournament benefiting JDRF Austin, to celebrating Diwali, to quarterly culture events following our townhalls that include something for everyone!

Kelley

Sr. Community & Culture Champion

How has your career grown since starting at the company?

I started on Helpdesk, after 2 years got training and certification as Salesforce Administrator, now working in that role at Q2.

Andy

Salesforce Admin.

How would you describe the company’s work-life balance?

I had no idea when I decided to come to Q2 how much fun working here would be. While we work hard to drive big results, we also find opportunities to have a great time. This is the first work environment where I truly feel that I have found a supportive work family.

Taylor

HR Business Partner

What are Q2 Perks + Benefits

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Someone's primary function is managing the company’s diversity and inclusion initiatives
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Onsite Gym
Mental Health Benefits
Retirement & Stock Options Benefits
401(K) Matching
Company Equity
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
Relocation Assistance
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Time allotted for learning
Online course subscriptions available
Customized development tracks
Paid industry certifications
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