Q2 is looking for a Senior Product Marketer that will partner with our Consumer Banking teams that support our Digital Banking line of business. This senior-level individual will be responsible for building and executing all facets of the Consumer digital banking and deposit account opening Go-to-Market strategy and plan, inclusive of marketing efforts to partners, financial institutions, and financial institution end-users.  Within this role, you will be collaborating with our marketing and sales team to define and deliver cross-product messaging and develop innovative programs that drive demand. This role will require an eye for detail and quality are critical to your success, along with an ability to grasp and present our product’s value proposition in a way that resonates and clearly articulates how we solve our buyers’ problems.

RESPONSIBILITIES

• Evaluates business opportunities to define and optimize the product portfolio through analysis and understanding of targeted markets, market needs & trends, new technology, value of opportunity, customer business issues and the competitive position of Q2 offerings.
• Applies broad knowledge of company product capabilities and service offerings with in-depth analysis of market position to create and expand the portfolio of products and solution alternatives. 
• Works closely with Product Management teams to align product roadmaps with cross-product strategies and market offerings and validate early product definitions with customers.
• Uses technical expertise and extensive industry experience to drive cross-product strategy identify new product opportunities.
• Positions cross-product strategy in the market and manages launch and market adoption of offerings—adjusts Go-to-Market approach as required, based on feedback.
• Defines Go-to-Market plans and offerings that align with market needs and opportunities and works across the organization to prepare for launch of those offerings.
• Responsible for developing project plans designed to address customer needs and/or expand market share.
• Understands and manages profitability, pricing and competitive position of market offerings.
• Responsible for ensuring that all security, availability, confidentiality and privacy policies and controls are adhered to.
• Deliver presentations to clients and prospects both directly and through industry groups to evangelize Q2 product strategy
• Develop thought leadership white papers and lead webinars to influence industry direction to align with Q2 strategies

EXPERIENCE AND KNOWLEDGE:

• 8+ years of product marketing experience with at least 2 years of experience in a market-facing role (e.g. delivering presentations to customers and prospects, conducting competitor analysis and market research)
• Expert level understanding in Consumer Digital Banking and Deposit Account Opening products
• Proficient in productivity applications such as Microsoft Office, Project or Basecamp.
• Comfortable using collaboration and CRM tools such as Slack and Salesforce.
• Familiar with marketing automation tools such as Marketo, Pardot and Omniture, and Google Analytics.
• Power user of networking tools such as LinkedIn, Twitter, Facebook and Instagram.
• Exceptional ROI-tracking skills, able to prove what is –or isn’t—working
• Must be a strong public speaker, comfortable in front of large, senior groups, and a solid writer.
• Excellent people and management skills to interact with staff, colleagues, cross-functional teams and third parties. Team player!
• Must be a strong public speaker, comfortable in front of large, senior groups, and a solid writer.
• Bachelor’s degree

At Q2, our goal is to be a diverse and inclusive workforce that fosters mutual respect for our employees and the communities we serve. Q2 is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.