Senior Product Marketing Manager, Competitive at Procore Technologies
Procore is looking for a high-performing Senior Product Marketing Manager, Competitive, with deep experience in competitive and market intelligence, analysis, and research. The candidate will directly impact the business as we continue to grow the Procore Competitive Intelligence program, as an influencer, as a driver, and as a manager of critical components of the business. If you want to have a strategic impact on the business, enjoy driving initiatives and working cross-functionally across the business, and get excited to present to the business about our competitive edge, this role is meant for you!
The candidate will work closely with various internal stakeholders including Procore field, pre-sales, customer success, product management, and product marketing team members to position Procore successfully against other competitors. At a high level, responsibilities include delivering competitive landscape insights, analyses, and actionable tactical inputs that help direct short and long-term product roadmap, GTM strategy, and marketing campaigns.
With many horizontal touchpoints, the candidate must have the ability to build trust and partnership with all key stakeholders on an ongoing basis. The ideal candidate brings a strong combination of building relationships within and outside of the broad Procore team plus core data analysis and presentation skills.
This position will be based in any of our US or Canada offices, and can also be based remotely. We’re looking for someone to join us immediately.
What you’ll do:
Deliver accurate, timely, unbiased, and contextual analysis by supporting and improving ongoing competitive research, tracking, and analysis of competitors’ products and GTM strategy
Drive the creation of and updates to compelling, articulate, and creative competitive content and collateral geared towards various stakeholders, including executive management
Lead, manage, plan, and execute monthly and quarterly sales enablement events, including webinars, SWOT analysis, white papers, battle cards, and newsletters.
Develop, present, and maintain regular sales training for global and regional field organizations and partners
Research ongoing tracking and analysis of key competitors in the construction software space, and emerging competitive threats and trends that may come from adjacent areas
Initiate and maintain tracking deals through various sales stages. Actively provide deal support through CI engagement to sales teams
Work with Product, Marketing, Sales, Finance, and Legal to analyze the financial impact of pricing new features or SKUs
Develop the strategy and lead marketing campaigns to help to tell our differentiated story to the market
Conduct ongoing in-depth research on competitor go-to-market strategy and product capabilities by using a number of different sources including win/loss reports, secondary research (analyst reports, webinars, PR, etc.), and publicly available information
Develop a regular cadence of company-wide briefings and department-specific updates (Company all hands, Product Summits, C-staff meetings, Sales Kickoff, Sales & Success Training) to instill awareness
Support field teams (sales, presales, success, services) with global training in partnership with Sales Enablement, scalable self serve competitive assets (internal and external facing) as well as high touch support on sales deals and in competitive situations with customers (present to prospects and customers if needed)
What we're looking for:
5+ years of product marketing, competitive, market intelligence, sales, and/or pre-sales experience or a similar role at a B2B SaaS company.
Experience driving strategic programs across executive, GTM, and product teams
Enthusiastic self-starter with a willingness to operate at both highly strategic and tactical levels - in close collaboration with multiple cross-functional teams
Strong presentation skills and ability to create a compelling narrative, paired with strong written and verbal communication skills.
Ability to prioritize, problem-solve, multi-task, and work independently in a dynamic, rapidly changing workplace
Ability to thrive in an environment that encourages open communication, collaboration, and agility
Demonstrated the ability to influence others and build strong working relationships across departments
Proven understanding of enterprise software or SaaS economics; comfortable reviewing a 10-K or S-1 to extract insights
Familiarity and experience with competitive analysis, and addressing a diverse audience of internal partners
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Procore Technologies is building the software that builds the world. We provide cloud-based construction management software that helps clients more efficiently build skyscrapers, hospitals, retail centers, airports, housing complexes, and more. At Procore, we have worked hard to create and maintain a culture where you can own your work and are encouraged and given resources to try new ideas. Check us out on Glassdoor to see what others are saying about working at Procore.
We are an equal opportunity employer and welcome builders of all backgrounds. We thrive in a diverse, dynamic, and inclusive environment. We do not tolerate discrimination against employees on the basis of age, color, disability, gender, gender identity or expression, marital status, national origin, political affiliation, race, religion, sexual orientation, veteran status, or any other classification protected by law.
Perks & Benefits
You are a person with dreams, goals, and ambitions—both personally and professionally. That's why we believe in providing benefits that not only match our Procore values (Openness, Optimism, and Ownership) but enhance the lives of our team members. Here are just a few of our benefit offerings: generous paid vacation, employee stock purchase plan, enrichment and development programs, and friends and family events.