Are you a product marketing expert? Are you ready to lead product commercialization and go- to- market (GTM) strategy for our rentals business line focused on multi-family property managers and renters. If you want to pursue your professional goals as you help grow an innovative real estate tech company, this work is for you. Join us as our newest Senior Product Marketing Manager, Rentals and help change the world of real estate, one home at a time.

The ideal candidate is someone who thrives on the combination of defining addressable markets,  identifying areas for growth, evaluating pricing models, understanding customer pain points and creating sticky value propositions. We’re looking for a decisive leader who leverages industry insights, data, and creative problem solving to drive product adoption, revenue growth, and commercialization strategies. 

You will partner with our Product Management, Marketing, Sales, Finance and Analytics teams to lead commercialization and GTM strategy, while influencing the roadmap for a highly visible emerging product line.

What you’ll do:

• Partner with key stakeholders to accelerate the execution and refinement of the product vision through a clear understanding of consumer/customer pain points and perceptions

• Drive the business case behind new partner and product initiatives to influence stakeholder alignment and  prioritization

• Develop a nuanced understanding of value drivers to recommend structural pricing and packaging changes as needed

• Quickly become an expert on multi-family property managers’ buyer personas, segmentation, rentals industry trends and the messaging hooks that drive pipeline and revenue growth

• Become the subject matter expert on http://realtor.com’s evolving rentals listings offerings and the quickly evolving industry landscape

• Distill complex data, market trends and research into compelling ideas for how our products can continuously improve and deliver more value to customers, consumers and our business

• Conduct market and competitive analyses to inform product strategy and positioning

• Develop and enhance product positioning and messaging frameworks in support of new product launches; effectively communicate value propositions to customers, internal partners and frontline teams

• Define success criteria, provide insights and direction, gather feedback, and laterally influence functional stakeholders to ensure effective go-to-market strategy implementation

What you’ll bring:

• Ability to thrive in the fast-paced and ever-changing environment is a must

• 8+ years of professional experience in the multifamily property management industry or B2B tech, including at least 5 years in Product Marketing, Strategy or Management Consulting

• MBA preferred 

• Prior SaaS experience preferred (understanding of value drivers in SaaS subscription / recurring revenue business models)

• Strong understanding of measuring performance through metrics and KPIs with the ability to tell a rich story through data

• Self-starter with an incredible work ethic and team first mentality

• Strong organizational skills and ability to own a project start to finish

• Excellent communication and presentation skills

• Strong analytical skills: comfort with data analysis, modeling, and presenting quantitative insights

• Attention to detail and organization is paramount with a continuous desire to learn and improve

• Proven track record of delivering to schedule and to results

• No relocation is provided for this vacancy. Must be eligible to work in the U.S. for any employer

Do the best work of your life at Realtor.com

Building your career? Build it better at Realtor.com®. Here, you’ll partner with a diverse team of experts as you use leading-edge tech to help people meet a crucial goal: finding their way home. And you’ll find your way home too. People are our foundation—the core that drives us passionately forward. At Realtor.com, you’ll bring your full self to work as you innovate with speed, serve our consumers, and champion your teammates. In return we’ll provide you with a warm, welcoming, and inclusive culture; intellectual challenges; and the development opportunities you need to grow.