Senior Product Marketing Manager, Segment - Location Flexible
Role Description
As a Sr. Product Marketing Manager on the Segment PMM team, you will partner with core Product and Marketing teams to drive growth for our customer-centric products and solutions in a fast-paced, high-impact environment. The team’s mission is to translate deep customer empathy and insights for our self-serve segments into compelling marketing that drives tangible business results. You will fill a critical role on the team, leading high priority initiatives for our self-serve B2B segments.
- Build. Deeply understand the strengths, weaknesses, opportunities, and threats to our business, products, and solutions. Leverage customer and competitive insights to craft effective messaging, positioning, and assets for our B2B segments and SKUs.
- Launch. Play a key role in building and launching new B2B SKUs, marketing campaigns, and growth experiments—in close partnership with cross-functional stakeholders across the company.
- Grow. Deliver customer-centric storytelling across stages of the funnel to drive acquisition, engagement, and retention of our B2B SKUs.
At Dropbox, Product Marketing Managers represent the customer voice and strive to create the ideal journey that meets customer needs and expectations. The ideal candidate has the ability to leverage customer insights to build a solid marketing strategy as well as execute upon it. This role requires hands-on editorial sensibility around what makes for great customer-facing content and a healthy appetite for continuous optimizations that can drive meaningful user growth, engagement, and monetization.
Responsibilities
- Represent the voice of the customer as our subject matter expert on self-serve B2B segments
- Own messaging and positioning for self-serve B2B SKUs: Translate insights from research and proprietary data into compelling messaging and differentiated content that improves awareness of and engagement with our products and features
- Partner with internal teams to drive qualitative and quantitative research to better understand our customers and competitors, and develop clear recommendations based on that research
- Drive GTM strategy for key launches, lead cross-functional GTM initiatives, and oversee planning and successful execution
- Play a key role in launching new self-serve B2B SKUs, including pricing & packaging research and strategy
- Lead content strategy for high-impact marketing campaigns and growth experiments to drive growth of self-serve B2B SKUs
- Contribute to compelling, differentiated content to communicate our product value to prospective customers
- Be a strategic business partner to the Product Growth and Integrated Marketing teams by synthesizing insights and analysis to inform their strategies and roadmaps
- Consult on experiment ideation, prioritization, and designs/content
Requirements
- 8+ years of work experience, with 5+ years in B2B product marketing
- Strong marketing competencies across GTM messaging, customer insights, content creation, and storytelling
- Efficient, highly productive, and results-focused multi-tasker with an extremely organized and detail-oriented approach
- Ability to navigate ambiguity and be willing to learn new things with a positive attitude
- Proven success collaborating with cross-functional teams (including Growth and Integrated/Lifecycle Marketing teams) to execute high-impact go-to-market campaigns and/or growth experiments
- Excellent communication skills (written, verbal, visual), both for internal audiences and customer-facing messaging
- Able to drive qualitative and quantitative research and analysis, synthesize actionable insights, and present clear recommendations
- Takes ownership: when encountering barriers, unblocks self by proactively assessing and eliminating the root cause
- Proven customer-centricity and skills creating quality customer-facing content, with a demonstrated understanding of requirements across mediums (email, web, etc.) and phases of the customer lifecycle
- Experience with A/B and multivariate testing preferred
- Experience with subscription products and self-service sales preferred
- Bonus if you have an MBA, but it’s not required