Senior Product Marketing Manager

| Austin

Expedia

VRBO is looking for a Senior Product Marketing Manager who is passionate about creating customer-centric products and taking them to market. In this role, you’ll be expected to meet and exceed business objectives for product and policy launches within VRBO’s marketplace portfolio. You’ll be responsible for developing a deep understanding of our customers and market, identifying customer and business needs and championing solutions through from concept to launch. We will look to you to create go-to-market strategies, strong and enduring product positioning and messaging and to ensure internal and external readiness for launches.

Our culture is entrepreneurial and dynamic in nature, so it’s imperative that you can operate successfully both at a strategic level and at a detailed execution level. This will require you to be strategic, adaptable, analytical and strongly motivated to contribute in any way possible to ensure the success of the team, our customers and our global initiatives.

What you’ll do:

GTM (go-to-market)

  • Evaluate and define business opportunities and ways to optimize our offers to customers; communicate a strong point of view on market opportunities and ROI
  • Drive adoption of existing products and provide customer insights to influence the product roadmap
  • Partner with the product team to create whole offers around marketplace initiatives to drive trust, revenue and repeat usage of the platform
  • Define go-to-market strategies by product launch, globally and locally, including storyline, timing, channels, segmentation, goal setting and measurement
  • Provide input into the product development process to ensure products align with customers to achieve product/market fit, add business value and convey a clear and compelling offer
  • Develop customer insights through quantitative and qualitative research and champion the customer experience across the broader organization
  • Ensure go-to-market strategy fits within the customer journey and across various customer segments
  • Own and update go-to-market playbook for launches as product releases and marketing channels evolve
  • Perform competitive analysis and maintain an understanding of current market conditions and competitive offerings to inform product and marketing strategy
  • Seek out and analyze complex data in order to inform the decision making process

Content

  • Develop and test product positioning, value propositions and messaging that resonates with the end user and create documentation to ensure effective and consistent communication of products and policies both internally and externally
  • Partner with the marketing and creative teams to build detailed briefs when planning for external communications as part of a launch
  • Review and provide feedback on training and marketing materials and functional-specific content created to support launches

Readiness

  • Serve as the hub for GTM activities locally and globally and lead readiness across the organization
  • Broadcast GTM activities widely across the company on a weekly basis and via quarterly plans

Post Launch Adoption

  • Partner with product, marketing, CS and sales to drive adoption of key products and features
  • Partner with analytics team to devise and implement tests and report on adoption initiatives and testing outcomes

Who you are:

Profile/Skills

  • 6+ years internet ecommerce experience, preferably in an international or global capacity
  • 3+ years of product marketing experience, preferably B2B and B2C
  • Experience working on pricing and revenue management tools or complex data analytics products; a familiarity with basic economic and statistical principles
  • Prior experience working for an online marketplace and an understanding of the dynamics and objectives related to successfully serving both sides of a marketplace
  • Ability to form close partnerships with product management and marketing teams and to communicate effectively and gain alignment with senior-level leadership
  • Experience partnering with sales and customer support teams to become a customer authority and advocate
  • Technical sophistication necessary to work effectively with product and engineering teams
  • Demonstrated experience merchandising product features leading to quick adoption and lasting usage
  • A validated, successful track record of increasing product market share through well-executed marketing and successful delivery of go-to-market activities
  • Experience successfully working in a global, matrix organization
  • A growth mindset and a sense of curiosity
  • A bias for action and the ability to assess when speed is critical or not
  • Strong analytical and written and verbal communication skills; experience presenting in front of large audiences
  • MBA preferred

Benefits & Perks:

  • Competitive health and insurance benefits.
  • Competitive salary.
  • Annual target bonus or commission.
  • Parental leave for up to 20 weeks (dependent on eligibility).
  • Paid vacation and sick time.
  • Employee Stock Purchase Program.
  • Free snacks and beverages.
  • Frequent company update talks with our leadership team.
  • Free listing on VRBO.com.
  • Electronic, adjustable stand-up desk.
  • Discounted Metro & Rail pass.
  • Casual dress.

Why Join Us:

Expedia Group recognizes our success is dependent on the success of our people. We are the world's travel platform, made up of the most knowledgeable, passionate, and creative people in our business. Our brands recognize the power of travel to break down barriers and make people's lives better – that responsibility inspires us to be the place where exceptional people want to do their best work, and to provide them to tools to do so.

Whether you're applying to work in engineering or customer support, marketing or lodging supply, at Expedia Group we act as one team, working towards a common goal; to bring the world within reach. We relentlessly strive for better, but not at the cost of the customer. We act with humility and optimism, respecting ideas big and small. We value diversity and voices of all volumes. We are a global organization but keep our feet on the ground so we can act fast and stay simple. Our teams also have the chance to give back on a local level and make a difference through our corporate social responsibility program, Expedia Cares.

Our family of travel brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Egencia®, trivago®, HomeAway®, Orbitz®, Travelocity®, Wotif®, lastminute.com.au®, ebookers®, CheapTickets®, Hotwire®, Classic Vacations®, Expedia® Media Solutions, CarRentals.com™, Expedia Local Expert®, Expedia® CruiseShipCenters®, SilverRail Technologies, Inc., ALICE and Traveldoo®.

About Vrbo:


In 1995, Vrbo introduced a new way for people to travel together, pairing homeowners with families and friends looking for places to stay. We were grounded in one purpose: To give people the space they need to drop the distractions of everyday life and simply be together. Since then, we've grown into a global community of homeowners and travelers, with unique properties in 190 countries around the world. Vrbo makes it easy and fun to book cabins, condos, beach houses and every kind of space in between.

Vrbo is part of VRBO and the Expedia Group family of brands and offers homeowners and property managers exposure to over 750 million visits to Expedia Group sites each month. To learn more, visit www.vrbo.com.

Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • .NETLanguages
    • JavaLanguages
    • JavascriptLanguages
    • ScalaLanguages
    • SwiftLanguages
    • ReactLibraries
    • ReduxLibraries
    • DjangoFrameworks
    • HadoopFrameworks
    • Node.jsFrameworks
    • SpringFrameworks
    • CassandraDatabases
    • MongoDBDatabases
    • MySQLDatabases
    • Google AnalyticsAnalytics
    • IllustratorDesign
    • InVisionDesign
    • ConfluenceManagement
    • JIRAManagement
    • SmartsheetManagement
    • WordpressCMS
    • SalesforceCRM

Location

Vrbo has six offices in the Austin area with a 16-story global headquarters under construction at the Domain set to open in 2019.

An Insider's view of Vrbo

What’s the vibe like in the office?

Some of us have been working together for 5+ years and have been there for each other during engagements, births, divorces…you name it. They have truly been my second family and my coworkers are the best part of coming to the office every day.

Amanda

Director, B&B Sales and Supply

What projects are you most excited about?

As a Software Engineer, I’m excited to rebuild an old JavaScript and jQuery STAB component into a new React based component. The goal is to update this component to our new tech stack so when consuming applications move to using Catalyst based applications we can ease the integration process.

Juliana

Advertising Account Executive

What makes someone successful on your team?

Being a successful finance person means being a strong business partner and not only understanding what is happening throughout the business but also being insatiably curious about it. It’s not enough to just know math, or know the numbers; you need to know where those numbers come from, how they get there and what's driving that result.

Sharon

Sr. Director Global Finance Operations

How do your team's ideas influence the company's direction?

The Talent Acquisition team is always pitching innovative ideas at our 120-day planning sessions that directly impact the company and recruitment experience. It’s amazing to see how quickly we’re able to implement new ideas every 120 days and measure the results. We’ve seen everything from employee referral reform to self-defense classes in Austin.

Marisela

Director, Global Talent Acquisition

What projects are you most excited about?

I'm on a team that's investigating the integration of react-native into our existing mobile app and my focus is primarily on bridging our existing native analytics packages into the react-native side of things. This allows us to adapt and improve based on what customers do while using our product,

Andrew

Software UI Engineer

What are Vrbo Perks + Benefits

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Onsite Gym
Retirement & Stock Options Benefits
401(K) Matching
Company Equity
Employee Stock Purchase Plan
Performance Bonus
Child Care & Parental Leave Benefits
Child Care Benefits
Generous Parental Leave
HomeAway offers up to 20 weeks of paid parental leave (yes, dads, too!) for eligible new parents with at least 1 year of service.
Family Medical Leave
Adoption Assistance
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Sabbatical
Paid Holidays
9 paid holidays + 2 floating holidays you can take any time during the year.
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Parking
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Diversity Program

Additional Perks + Benefits

We were recognized by the Austin American-Statesman for having the most generous parental leave in Austin!

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