Senior Product Marketing Manager at Cision (formerly TrendKite)

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What we do:
Cision is a leading global provider of software and services to communications and marketing professionals. Our flagship product, the Cision Communications Cloud, is an industry-leading comms platform that delivers best-in-class earned media monitoring and analytics, a comprehensive media and influencer contact database, newswire distribution, business results attribution capabilities, and much more.
The Senior Product Marketing Manager develops the marketing strategy which includes messaging, competitive differentiators, sales enablement and the go-to market efforts for our software solutions portfolio. An evangelist for the core Cision Platform, the Senior Product Marketing Manager will develop thought leadership materials including whitepapers, blog posts, case studies and presentations and work to identify customer needs and market trends in the PR and Marketing software market segment. The Senior Product Marketing Manager will work cross-functionally across Product Management, Marketing, Sales and Client Services to successfully launch new products and enhancements, provide field support for RFPs and key client presentations, and drive revenue growth for the software segment. 

What you'll do:

  • Drive sales and revenue within assigned portfolio
  • Drive product launch process
  • Market messaging and thought leadership materials
  • Develop customer personas
  • Create marketing content and campaigns aligned to customer personas
  • Competitive analysis
  • Customer and sales communications
  • Product packaging and pricing
  • Deliver product training and create sales tools
  • Present at events, webinars and trade shows
  • RFP and key client presentation support
  • Channel/Partner support
  • Leading customer advisory/feedback groups
  • Manage team of 1-3 direct reports
  • Engage in “Special” calls with clients and prospects
  • Work with multiple internal client service groups to ensure that the customer experience is seamless
  • New product ideation and enhancements
  • Additional duties as assigned by the Global Head of Product Marketing

Here's what we're looking for:

  • 5-7 years of related, product marketing and/or marketing experience in the SaaS software and services
  • Experience in a B2B organization; MarTech or AdTech experience a plus
  • Bachelor’s degree required
  • Strong writing and communication skills are a must
  • Strong presentation development and delivery 

Why Cision?
Cision employs the brightest, most passionate folks in the tech industry. We’d love for you to join that group!
Cision's recent acquisitions of startups TrendKite and Falcon.io provided the company with additional innovative technology and a focus on user experience that sets the company's software apart from anything else in the comms industry. With these additional capabilities, the next generation Cision Communications Cloud platform delivers an improved user experience, more intelligent and interactive reporting, and better campaign execution for PR and comms teams.
By investing in our brand, our team, and our technology, we are leading a revolution in the PR and communications industry. We invest in our people through training and professional development and we empower them to grow their careers - because the most important measure of our success is yours.
Cision Ltd (NYSE: CISN) is a leading global provider of earned media software and services to public relations and marketing communications professionals. Cision software allows users to identify key influencers, craft and distribute strategic content, and measure meaningful impact. Cision has over 4,000 employees with offices in 22 countries throughout the Americas, EMEA, and APAC. For more information about its award-winning products and services, including the Cision Communications Cloud, visit www.cision.com and follow Cision on Twitter @Cision.
Cision is proud to be an equal opportunity employer, seeking to create a welcoming and diverse environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age or veteran status.
EEO/AA employer M/F/D/V, 41 CFR 60–1.4

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Technology we use

  • Engineering
    • GolangLanguages
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RubyLanguages
    • SqlLanguages
    • D3JSLibraries
    • ReactLibraries
    • ReduxLibraries
    • HadoopFrameworks
    • Ruby on RailsFrameworks
    • SparkFrameworks
    • CassandraDatabases
    • MemcachedDatabases
    • MySQLDatabases
    • Neo4jDatabases
    • PostgreSQLDatabases
    • RedisDatabases
    • ElasticsearchDatabases

Location

We are in the heart of Downtown Austin's burgeoning startup scene, directly across from the Capital Factory and a block away from Congress.

An Insider's view of Cision (formerly TrendKite)

What’s the vibe like in the office?

Several ingredients make the vibe here at Cision ATX amazing. I would say the environment is welcoming, ambitious, respectful, fun and energetic. And leadership truly listens and is open to change, especially if you have a strategy to back it up. I experienced all of these elements in my first week at Cision, but it remains consistent to this day.

Jamal

Senior Manager, Product Marketing

What kinds of technical challenges do you and your team face?

Our team faces all kinds of technical challenges. One challenge right now - our system ingests millions of articles per day. For each article we have to generate a metadata object which contains the author and a link to the article. But how do we link those to the new influencers? MLDS (Machine Learning/Data Science) magic!

Miriam

Software Developer

How does the company support your career growth?

There are many perks involved with being a part of Cision but professional development takes the cake! I appreciate the clear promotional paths laid out for sales reps and their respective managers which align with our overall goals in terms of generating opportunities and revenue. Certainly one of the best places to grow your sales career!

Suri

Sales Development Manager

What is your vision for the company?

To realize the full potential of the communications industry-- to drive a new era of development, growth, and productivity for all PR and Communications professionals. To put the power of Cision’s technology in the hands of our audience so that they can prove the value of their campaigns.

David

Head of Global Demand Gen

What are Cision (formerly TrendKite) Perks + Benefits

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Daily stand up
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Someone's primary function is managing the company’s diversity and inclusion initiatives
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Employee Stock Purchase Plan
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
Game Room
Our game room includes Ping Pong, Foosball.
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
Recreational Clubs
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Lunch and learns
Promote from within

Additional Perks + Benefits

Fully Stocked Fridge and Pantry- Quality lunch foods and snacks to keep you fueled
Friday Bytes and Bites- Company updates and awesome trainings for you.
Paid Parking- Worth its weight in gold in downtown Austin.

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