Senior Product Marketing Manager at Expedia Group

| Austin
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Expedia

Vrbo is looking for a Senior Product Marketing Manager who is passionate about building customer-centric products and taking them to market. In this role, you’ll be encouraged to meet and exceed business goals for product and policy launches. You’ll be responsible for developing a deep understanding of our customers and market, identifying customer and business needs and championing solutions through from concept to launch. We will look to you to create go-to-market strategies, strong and enduring product positioning and messaging and to ensure internal and external readiness for launches. 

Our environment is entrepreneurial and dynamic in nature, so it’s imperative that you can operate successfully both at a strategic level and at a detailed execution level. This will require you to be strategic, adaptable, analytical and strongly motivated to contribute in any way possible to ensure the success of the team, our customers and our global initiatives.

What You'll Do:

GTM (go-to-market)

  • Evaluate and define business opportunities and ways to optimize our offers to customers; communicate a strong point of view on market opportunities and return on investment; work closely with the product team to build whole offers
  • Drive adoption of existing products and provide customer insights to influence the product roadmap
  • Define go-to-market strategies by product launch, globally and locally, including storyline, timing, channels, segmentation, goal setting and measurement
  • Provide input into the product development process to ensure products align with customers to achieve product/market fit, add business value and convey a clear and compelling offer
  • Develop customer insights through quantitative and qualitative research and champion the customer experience across the broader organization
  • Ensure go-to-market strategy fits within the customer journey and across various customer segments 
  • Own and update go-to-market playbook for launches as product releases and marketing channels evolve
  • Perform competitive analysis and maintain an understanding of current market conditions and competitive offerings to inform product and marketing strategy
  • Seek out and analyze complex data in order to inform the decision-making process 

Content

  • Develop and test product positioning, value propositions and messaging that resonates with the end user and create documentation to ensure effective and consistent communication of products and policies both internally and externally
  • Partner with the marketing and creative teams to build detailed briefs when planning for external communications as part of a launch 
  • Review and provide feedback on training and marketing materials and functional-specific content created to support launches

Readiness

  • Serve as the hub for GTM activities locally and globally and lead readiness across the organization
  • Broadcast GTM activities widely across the company on a weekly basis and via quarterly plans

Post Launch Adoption

  • Partner with product, marketing, CS and sales to drive adoption of key products and features
  • Partner with analytics team to devise and implement tests and report on adoption initiatives and testing outcomes

Who You Are:

Profile/Skills

  • 6+ years internet ecommerce experience, preferably in an international or global capacity
  • 3+ years of product marketing experience, preferably B2B and B2C
  • Ability to form close partnerships with product management and marketing teams and to communicate effectively and gain alignment with senior-level leadership
  • Experience partnering with sales and customer support teams to become a customer authority and advocate
  • Technical sophistication necessary to work effectively with product and engineering teams
  • Demonstrated experience merchandising product features leading to quick adoption and lasting usage
  • A validated, successful track record of increasing product market share through well-executed marketing and successful delivery of go-to-market activities
  • Experience successfully working in a global, matrix organization
  • A growth mindset and a sense of curiosity
  • A bias for action and the ability to assess when speed is critical or not
  • Strong analytical and written and verbal communication skills; experience presenting in front of large audiences
  • MBA preferred
Benefits & Perks:
  • Competitive health and insurance benefits
  • Competitive salary
  • Annual target bonus or commission
  • Parental leave for up to 20 weeks (dependent on eligibility)
  • Paid vacation and sick time
  • Employee Stock Purchase Program
  • Free snacks and beverages
  • Frequent company update talks with our leadership team
  • Free listing on vrbo.com
  • Electronic, adjustable stand-up desk
  • Discounted Metro & Rail pass
  • Casual dress
Why join us

Expedia Group recognizes our success is dependent on the success of our people. We are the world's travel platform, made up of the most knowledgeable, passionate, and creative people in our business. Our brands recognize the power of travel to break down barriers and make people's lives better – that responsibility inspires us to be the place where exceptional people want to do their best work and to provide them with tools to do so.

Whether you're applying to work in engineering or customer support, marketing or lodging supply, at Expedia Group we act as one team, working towards a common goal; to bring the world within reach. We relentlessly strive for better, but not at the cost of the customer. We act with humility and optimism, respecting ideas big and small. We value diversity and voices of all volumes. We are a global organization but keep our feet on the ground so we can act fast and stay simple. Our teams also have the chance to give back on a local level and make a difference through our corporate social responsibility program, Expedia Cares.

If you have a hunger to make a difference with one of the most loved consumer brands in the world and to work in the dynamic travel industry, this is the job for you.

Our family of travel brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Egencia®, trivago®, HomeAway®, Orbitz®, Travelocity®, Wotif®, lastminute.com.au®, ebookers®, CheapTickets®, Hotwire®, Classic Vacations®, Expedia® Media Solutions, CarRentals.com™, Expedia Local Expert®, Expedia® CruiseShipCenters®, SilverRail Technologies, Inc., ALICE and Traveldoo®.

About Vrbo

In 1995, Vrbo introduced a new way for people to travel together, pairing homeowners with families and friends looking for places to stay. We were grounded in one purpose: To give people the space they need to drop the distractions of everyday life and simply be together. Since then, we've grown into a global community of homeowners and travelers, with unique properties in 190 countries around the world. Vrbo makes it easy and fun to book cabins, condos, beach houses and every kind of space in between.

Vrbo is part of HomeAway and the Expedia Group family of brands and offers homeowners and property managers exposure to over 750 million visits to Expedia Group sites each month. To learn more, visit www.vrbo.com.

Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • .NETLanguages
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • ScalaLanguages
    • SwiftLanguages
    • jQueryLibraries
    • ReactLibraries
    • ReduxLibraries
    • AngularJSFrameworks
    • Backbone.jsFrameworks
    • DjangoFrameworks
    • HadoopFrameworks
    • Node.jsFrameworks
    • SparkFrameworks
    • SpringFrameworks
    • CassandraDatabases
    • DB2Databases
    • HiveDatabases
    • Microsoft SQL ServerDatabases
    • MongoDBDatabases
    • MySQLDatabases
    • TeradataDatabases
    • Google AnalyticsAnalytics
    • IllustratorDesign
    • InVisionDesign
    • ConfluenceManagement
    • JIRAManagement
    • SmartsheetManagement
    • WordpressCMS
    • SalesforceCRM

Location

Expedia Group has three offices in the Austin area with a 16-story building now open in the Domain.

An Insider's view of Expedia Group

How does your team reward individual success?

We love to reward our team members in multiple ways. We use a team slack “brag board” to post all of our positive partner feedback and wins on a regular basis. We also have ad-hoc competitions throughout each quarter where team members can earn time off, gift cards, lunch on the house, and many other fun prizes.

Kim

Sr. Manager, NA Partner Success

What projects are you most excited about?

As a Software Engineer, I’m excited to rebuild an old JavaScript and jQuery STAB component into a new React based component. The goal is to update this component to our new tech stack so when consuming applications move to using Catalyst based applications we can ease the integration process.

Juliana

Software Engineer

What makes someone successful on your team?

Being a successful finance person means being a strong business partner and not only understanding what is happening throughout the business but also being insatiably curious about it. It’s not enough to just know math, or know the numbers; you need to know where those numbers come from, how they get there and what's driving that result.

Sharon

Sr. Director Global Finance Operations

How do your team's ideas influence the company's direction?

The Talent Acquisition team is always pitching innovative ideas at our 120-day planning sessions that directly impact the company and recruitment experience. It’s amazing to see how quickly we’re able to implement new ideas every 120 days and measure the results. We’ve seen everything from employee referral reform to self-defense classes in Austin.

Marisela

Director, Global Talent Acquisition

How has your career grown since starting at the company?

I was hired as a Software Engineer II and have grown my leadership and technical skills while learning how my work directly impacts our marketplace and creates network effects. My growth has included improving search performance, helping teams build distributed systems, and mentoring and coaching new engineers from our Career Exploration Program.

Trey

Staff Software Engineer

What are Expedia Group Perks + Benefits

Culture
Volunteer in local community
We participate in an annual Day of Caring where Expedia Group offices from around the world all take a day in September to spend time volunteering for a favorite charity. This day is a paid day off!
Friends outside of work
Eat lunch together
Intracompany committees
Check out our employee resource groups here: https://www.expediagroup.com/about/diversity-inclusion/
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Diversity manifesto
Someone's primary function is managing the company’s diversity and inclusion initiatives
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Onsite Gym
Team workouts
Expedia Group's team fitness initiatives include In-office fitness classes at our Austin Domain 11 office.
Retirement & Stock Options Benefits
401(K) Matching
Company Equity
Employee Stock Purchase Plan
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Child Care Benefits
Generous Parental Leave
Vrbo offers up to 20 weeks of paid parental leave (yes, dads, too!) for eligible new parents with at least 1 year of service.
Family Medical Leave
Adoption Assistance
Company sponsored family events
From our annual holiday party (without kids) to our Halloween, Spring Picnic and Bring your kid to work day parties, employees have several opportunities to celebrate together throughout the year.
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Paid Holidays
9 paid holidays + 2 floating holidays you can take any time during the year.
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Happy Hours
Happy hours are hosted At team's discretion.
Parking
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Diversity Program
Lunch and learns
Vrbo hosts lunch and learn meetings on occasion in addition to Fireside chats with notable leaders, Product Academy and Career Exploration Program.
Cross functional training encouraged
Promote from within
Online course subscriptions available
Customized development tracks

Additional Perks + Benefits

We believe everyone deserves - NEEDS - time away from the office and we encourage employees to take advantage of their paid time off. We offer travel discounts to make it even easier to get out and see the world.

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