Senior Product Marketing Manager

| Remote
RigUp is changing the way the world thinks about, finds & manages their contract labor. 
We’re looking for a senior product marketer who is a metrics driven strategist & customer obsessed storyteller. This role will be driving some of the businesses most important outcomes. This person will be working cross functionally with product, sales, operations & marketing to build creative strategies & cohesive stories. We’re looking for someone who loves collaborating, who knows how to lead and influence in a complex organization, and who has that strategic, big picture mindset.
The ideal candidate has experience embedding positioning & messaging across an organization. They know how to build strategies that tie back to measurable outcomes. They know how to build content that supports the sales team in moving prospects through to close. They’re passionate about tying things together.
The right candidate should feel comfortable collaborating with teams across the business to define, plan, execute, and measure go-to-market efforts. You’ll work with a self-directed and tenacious team to drive the growth of RigUp’s business. On top of your product marketing chops, you’re also super organized and have a positive, get-it-done attitude. 

What you’ll be doing:

  • Deploying a Cohesive Story across the Organization- This person will be responsible for rallying the organization around clear positioning & messaging. This person will work to define a baseline measure of understanding of our story internally & externally, work closely with leadership across the business to embed the story in all parts of our organization, and lead the effort of ensuring that all of our externally facing messages align to this. 
  • Collaborate with Product on Solution Strategy & GTM - As our product vision evolves, this person will drive insights programs that can inform product strategy and create GTM plans that help take products to market in a way that drives Customer Lifetime Value, Product Adoption, & Retention.
  • Map & define ways to optimize the post sales customer journey - This person will help us to understand our customers overall journey and start identifying tactics to help optimize that journey and drive customer lifetime value.
  • Re-Imagine GTM Strategy for RigUp - Define a launch strategy & approach for RigUp including launch packaging and specific tiered approaches for launch sizing. Own the GTM strategy and and communication for key product initiatives including all new feature launches for new & existing customers. 
  • Own the Product Marketing Measurement Strategy - Build a mechanism for measuring the strategic outcomes product marketing is responsible for delivering including Customer Lifetime Value, Product Adoption, Sales Satisfaction w/ Messaging, Retention, & NPS.
  • Customer Insights - Building a robust understanding of our customer base. Creating advisory boards and other insights programs that can help the rest of the organization understand our customers and the perception of our offerings in the market. 

What you should have:

  • 7-10 years of product marketing expertise
  • Strategic Mindset & Metrics Driven
  • Strong Collaborator, influencer & leader
  • Deep understanding of product marketing best practices and ability to track product marketing impact over time
  • Hands-on experience both directly executing and commissioning external research (qualitative, quantitative, ethnographic), running analyses, and formulating well-reasoned recommendations
  • Experience in market analysis
  • Strong writing & content development skills
  • Hands-on experience conceptualizing, planning, and executing bold and effective omni-channel go-to-market strategies.
  • Courageous, discerning, curious and agile - believes there are always better ways to get things done 
  • Scrappy when needed and calm in the face of chaos/unexpected curveballs 
  • Bachelor’s degree required. 


  • Flexible PTO policy
  • 401k Program with 4% match
  • Fully paid employee health insurance for employee
  • Open office space in the heart of downtown Austin

RigUp is a technology company that's building a platform to better support the energy workforce. Through the industry’s largest marketplace, we’re improving the lives of contractors and helping service providers and operators find the people who will get the job done. Headquartered in Austin, TX, and backed by a16z, Founder’s Fund, Quantum Energy Partners, and Silicon Valley Bank, we’ve raised $423.8 Million in funding to support our mission to change the way work is done in the energy field.
Our goal is to make RigUp an environment where any and all people feel welcome, respected, and free to be their authentic selves. We welcome applicants of all gender identities, sexual orientation, educational background, religion, ethnicities, veteran status, and citizenships. We’d love to learn what you can add to our team!

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Technology we use

  • Engineering
    • JavascriptLanguages
    • PythonLanguages
    • ReduxLibraries
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • TensorFlowFrameworks


RigUp is located in downtown Austin right next to Lady Bird Lake. We're close to a ton of restaurants, coffee shops, bars, and trails along the water!

An Insider's view of RigUp

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We are rewarded with a promise. At the end of a season of ambiguity and strife, apart from any monetary or material items, we will always be able to say there was joy, encouragement, and meaning.


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What's the biggest problem your team is solving?

One of the coolest things we’ve been working on has been parsing resumes to gather information about employment history and references so that our consultants don’t have to spend a ton of time filling out confusing forms. We hope to get quicker, more accurate data while making the platform easier to access and more useful for our consultants.


Engineering Manager

How has your career grown since starting at the company?

RigUp has fostered my career growth by coupling my strengths and interests with the company’s needs. I’ve gotten the opportunity to fill a variety of different roles that I’ve gained an invaluable amount of experience from and that will increase my marketability down the road.


Business Process Analyst

What is your vision for the company?

At RigUp, we're building the largest job marketplace in the energy industry by making it easier for contractors to find work and for companies to staff up by hiring ready, qualified workers. As CEO, I want to grow an organization that creates value in the world and ensures RigUp is an environment where our employees feel empowered to make decisions



What’s the vibe like in the office?

The energy at the RigUp office is contagious. We work on interesting problems and are truly making a difference in people's lives. Work is simply better when you love what you do!


Talent Lead

What are RigUp Perks + Benefits

RigUp Benefits Overview

Competitive salary
Full health, dental, and vision coverage
Unlimited vacation
401(k) with 4% match
$2,000 annual vacation stipend starting on your 3rd anniversary
Regular off-site activities such as happy hours, team building events, intramural sports leagues, etc.
Catered breakfast, daily lunch stipend, and a fully stocked kitchen
75% tuition reimbursement on continuing education
Office in the heart of downtown Austin
Flexibility to work from home
Onsite gym

Volunteer in local community
Friends outside of work
Eat lunch together
Open door policy
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Onsite Gym
Retirement & Stock Options Benefits
401(K) Matching
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
We offer employees Paid on-site garage parking.
Professional Development Benefits
Job Training & Conferences
Lunch and learns
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