Senior Product Marketing Manager

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Senior Product Marketing Manager, Database DevOps

We are looking for a senior product marketing manager (PMM) to drive our go-to-market strategy and customer journey as we accelerate the value and adoption of Liquibase.  This individual will work cross-functionally with product, sales, marketing etc. to influence our product direction, own our go-to-market message, and meet modern development teams where they are and address their specific needs at each stage of their DevOps journey.  

A career at Liquibase means joining a quickly growing company on the front lines of the DevOps space. You can expect to revel in growth across the board — in the number of customers we support, in the experiments we run, in the scope and complexity of our technical projects, and the list goes on.


The ideal candidate:

  • Has empathy, awareness of, and the drive to meet the needs of Developers, DevOps practitioners, DBAs, and the companies of all sizes that depend on their success.
  • Has experience developing personas, relevant messaging, and buyer journeys around complex technology solutions and the benefits they deliver.
  • Knows what it takes to drive product led growth.
  • Can tell a compelling story and help others do the same.
  • Is able to use data to drive insights and decision making.
  • Is organized, scrappy, and execution-oriented.

What you'll do: 

  • Work cross-functionally to establish product-market fit and target personas.
  • Drive product positioning and messaging. 
  • Support demand generation campaigns. Ideate, execute, measure, and optimize data-driven campaigns to generate growth throughout the funnel.
  • Partner with the sales team to provide enablement, share learnings, and optimize our go-to-market strategy and message.
  • Actively contribute to building our next generation marketing and sales engine — experimenting, learning, and optimizing quickly.
  • Contribute to our product prioritization efforts as we build out our product-led growth strategy.

Your background and skill set:

  • 4-6 years of successful, B2B marketing in the DevOps or developer tools.
  • Experience with DevOps/developer tool marketing.
  • Experience marketing SaaS platforms in a product-led growth
  • Broad understanding of and experience with marketing and sales operations.
  • Ability to think strategically and identify opportunities for automation, data leverage, and insights.
  • Experience managing digital marketing programs and campaigns, including running webinars and coordinating speakers. 
  • Experience working with partners to amplify marketing efforts and business growth.
  • Experience managing and executing SEM.
  • Success driving customer awareness, engagement, conversion, and retention.
  • Creative thinker, self-motivated, hands on, and results-oriented.
  • Strong analytical and communication skills, a natural team player.
  • Owner mind-set. Eager to work in an agile, start-up environment to hit goals with growth and scalability in mind.

Credentials:

  • A Bachelor’s degree OR relevant experience required. MBA a plus.

We are Liquibase

Liquibase is the leader in the database release automation segment of the more broadly defined DevOps market. Our vision is to be the easiest, safest, and most powerful community-led database change management solution. Downloaded more than 45 million times, our software enables DevOps teams around the globe to accelerate the software delivery process by automating database updates. As companies of all sizes continue to adopt an agile methodology and DevOps practices, there is a growing realization that the database needs to be considered as part of this innovation process. 


Perks of life at Liquibase: 

At Liquibase, we foster a culture rooted in the open-source values of freedom, choice, transparency, and meritocracy. These are not just fashion labels here, but sincere convictions, and you’ll see that reflected in the way we operate daily. We’re caffeinated, collaborative & confident experts, eager to solve the most challenging database CI/CD problems for our customers.


We take pride in:

  • A transparent and collaborative team environment. We value multiple perspectives and fresh thinking.
  • Our entrepreneurial culture provides every employee the opportunity to make a meaningful impact.
  • You get to work on new technologies and learn from experienced professionals.
  • You gain insight into how some of the world’s largest brands manage software teams and releases.
  • Growth opportunities and ability to move up within the company.
  • Everyone is a shareholder in the company.
  • Flexibility of remote work.
  • Generous benefits.
  • Flexible Time Off and Paid Holidays.
  • No punks, No jerks.

Want to help the software world move faster? You’ve found the right place.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • RubyLanguages
    • SqlLanguages
    • TypescriptLanguages
    • ESNext JavascriptLanguages
    • SCSSLanguages
    • jQueryLibraries
    • ReactLibraries
    • SockJSLibraries
    • Hibernate & JPALibraries
    • AngularJSFrameworks
    • SpringFrameworks
    • Material DesignFrameworks
    • DB2Databases
    • Microsoft SQL ServerDatabases
    • MySQLDatabases
    • OracleDatabases
    • PostgreSQLDatabases
    • ConfluenceManagement
    • JIRAManagement
    • WordpressCMS
    • SalesforceCRM

Location

Headquartered in Austin, Texas, but currently embracing the fully remote life!

An Insider's view of Liquibase

What's something quirky about your company?

Liquibase has a very Austin feel. We've all heard the saying, "Keep Austin Weird", which basically means Austin is a place that welcomes talented people. Liquibase is definitely keeping it weird, we respect everyone's right to unapologetically be themselves.

Ronak

Senior Developer Advocate

What projects are you most excited about?

The launch of our newest product, Liquibase Pro, is very exciting. We have millions of fans of our existing opensource technology, so the ability to engage and convert them to Liquibase Pro customers has the entire company jazzed.

Kevin

Director of Inside Sales

What makes someone successful on your team?

Successful members of our Engineering team laugh under pressure. Laughter and fearlessness are essential to survive. The engineers that thrive, though, are those with the confidence to question, the willingness to compromise and the strength to stand fast if that is what is best for end users.

Erzsebet

Principal QA Engineer

How do you empower your team to be more creative?

I try to lead by example and be supportive. When they hit bumps or challenges along the way, I encourage my team to come up with their own solutions and help guide them to the most successful outcome. Ultimately all of my engineers are uber smart and individually resourceful — so I want them to see that AND let their voices be heard.

Kristyl

Director of Quality Engineering

What makes someone successful on your team?

I have always felt that the people at Liquibase are friendly and easy-going. However, never underestimate our mentality of “get it done and do it right.” We encourage transparency, compassion and bright ideas in a fast-paced, yet warm environment. We aren’t the types to simply lounge on bean bag chairs and drink cold brew all day.

Caroline

Community and Culture Manager

What are Liquibase Perks + Benefits

Liquibase Benefits Overview

A transparent and collaborative team environment. We value multiple perspectives and fresh thinking.
Our entrepreneurial culture provides every employee the opportunity to make a meaningful impact.
You get to work on new technologies and learn from experienced professionals.
You gain insight into how some of the world’s largest brands manage software teams and releases.
Growth opportunities and ability to move up within the company.
Everyone is a shareholder in the company.
Flexibility of remote work.
Generous benefits.
Flexible Time Off and Paid Holidays.
No punks, No jerks.

Culture
Volunteer in local community
Partners with Nonprofits
Liquibase has partnered with the SAFE Alliance. Check it out! https://fundraising.idonate.com/the-safe-alliance/liquibase
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Diversity
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Retirement & Stock Options Benefits
401(K)
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Remote Work Program
We celebrate the flexibility and efficiency that a remote working environment provides us as Liquibase employees.
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Perks & Discounts
Casual Dress
Company Outings
Happy Hours
Happy hours are hosted once per month.
Professional Development Benefits
Job Training & Conferences
Lunch and learns
Promote from within
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