SEO Content Marketing Strategist (Contract to Hire)

| Austin

The SEO Content Marketing Strategist will join the Digital Marketing team in creating the most engaging digital experience on the web. This role is responsible for writing content specifically for the website to build our SEO presence and build on our overall content strategy. The content delivered needs to align with SailPoint’s corporate messaging, marketing strategy, and specific audience needs, but with a keyword and search engine focus. The ideal candidate must be an exceptional writer, SEO content expert, and collaborator, and is passionate about developing effective content. The role will also serve as a resource to other members to educate them on SEO content best practices and creation.

 

Responsibilities:

  • Write content for the website and edit existing web pages with a search engine lens.
  • Work closely with the ABM team to establish keyword research to inform content creation targeted at various stages of the customer journey.
  • Work closely with the Digital Content Marketing Manager to understand brand voice, tone, messaging etc. to deliver content in brand.
  • Work closely with other stakeholders within Marketing to understand the business as a whole and how it can be tailored for search.
  • Research and dive into topics they are not familiar in with an excitement and passion.
  • Run reports on broken links and identify other technical issues that are causing negative SEO implications.
  • Manage the website content in conjunction with the Product Marketing Content Marketer.
  • Analyze content to determine what is working and what is not and report out.
  • Ensure our website performs the best it possibly can on search engines.
  • Stay on top of search engine updates and changes in the content marketing landscape.

 

Requirements:

  • 5+ years’ experience in a content marketing role within a business-to-business technology company.
  • Excellent written and verbal skills required with the ability to provide examples of personally written content around technology products.
  • Thorough understanding of Google Analytics.
  • Knowledge in WordPress systems and how to update content in it.
  • Proficient with SEO platforms and tools such as SEMRush, and how to leverage them for research.
  • Experience in enterprise security, preferably identity and access management, SaaS knowledge a plus.
  • Proven leadership traits with ability to work cross-functionally across sales, marketing & product marketing organizations.
  • Self-starter and a curiosity for user behavior on the web.

 

Education: BA/BS or equivalent work experience is required

 

 

 

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

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Technology we use

  • Engineering
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • RubyLanguages
    • SqlLanguages
    • Twitter BootstrapLibraries
    • AngularJSFrameworks
    • Node.jsFrameworks
    • SparkFrameworks
    • SpringFrameworks
    • MySQLDatabases
    • RedisDatabases

Location

11120 Four Points Drive, Austin, TX 78726

What are SailPoint Perks + Benefits

SailPoint Benefits Overview

Experience a Small-company Atmosphere with Big-company Benefits

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Daily stand up
Open door policy
Diversity
Documented equal pay policy
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Onsite Gym
Retirement & Stock Options Benefits
401(K)
Employee Stock Purchase Plan
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Company sponsored family events
Acme co. sponsors family oriented events Semi-annually.
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Perks & Discounts
Beer on Tap
Casual Dress
Company Outings
Acme Co. hosts company outings Annually.
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
Recreational Clubs
Professional Development Benefits
Job Training & Conferences
Acme Co. offers employees professional development opportunities like The ability to attend job related conferences and seminars.
Lunch and learns
Acme Co. hosts lunch and learn meetings once per month.
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