SEO Specialist
Join Effective Spend's innovative, growing SEO & Digital PR team. We are an agency specializing in comprehensive SEO strategies including industry-leading content marketing, digital PR, and on-page technical optimizations.
The ideal candidate has solid, practical experience in both technical and content SEO strategies and enjoys working directly with clients to help them grow high-quality web traffic and increase conversions. As part of the SEO team, you’ll get hands-on training from SEO industry experts to sharpen your personal digital marketing toolset.
Key Responsibilities:
- Perform SEO assessments/audits of clients’ websites from both an on-page and off-page perspective, including technical site components, content strategy, and user experience
- Implement on-page SEO optimizations such as headers, metadata, schema, etc.
- Work with developers to implement technical SEO deliverables, such as 301 redirects, diagnosing canonical issues, and image compression
- Analyze clients’ web analytics performance, write up performance analysis reports and present reports to clients
- Drive existing SEO campaign growth with current clients by continuously suggesting future opportunities where available
- Work closely with content writing resources (both internally and on client-side) to produce high-quality content in line with SEO strategy
Qualifications / Requirements:
- 1+ years of professional, full-time SEO experience
- Digital agency experience is a (big) plus
- 4-year Bachelor’s degree in Marketing, Advertising, Journalism, Statistics, Analytics or a related field
- Ability to extract meaningful insights from data analysis and make specific SEO recommendations
- Proficient in Google Analytics and Google Search console, understanding reports to support SEO initiatives
- Strong written and communication skills a must
- Knowledge of best practices for technical SEO components such as 301 redirects, canonicals, image compression and sitemaps
- Proficient with SEO platforms (e.g. Moz, WebCEO, Ahrefs, etc.)
- Familiarity with conversion rate optimization best practices and ability to identify opportunities for improvements throughout clients’ websites
- Familiarity with beginner HTML and CSS is a plus
- Proficient with Microsoft Office suite, especially Excel
Benefits:
Effective Spend is proud to have been recognized on the Inc. 5000, Austin Fast 50, and as an Austin Business Journal Top 10 Best Places to Work. Here are some of the ways we support an awesome company culture:
- Competitive paid time off
- Additional volunteer PTO days
- Medical, dental and vision healthcare plans
- 401k with company matching
- Bonuses for employee and client referrals
- Fun team outings and social sports like soccer, cornhole and kickball
- Foosball, chess, and other games in the office for a quick break
- Great office location within walking distance of the hike and bike trail and numerous coffee shops and lunch spots
- Snacks, fresh fruit, drinks and plenty of fresh-ground coffee