SEO Specialist

| Hybrid
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Who We Are

At SecureLink, we take our job seriously, but ourselves, not so much. We aren't afraid of a challenge and understand the individual and team effort required to accomplish something great! Having fun and celebrating success is in our DNA. And, these are just a few of the reasons we've been consistently named a "Best Place to Work" by Built in Austin and Glassdoor. SecureLink's world headquarters in West Austin is called the Hill Country Spaceship - a great facility we believe you would be proud to call your workplace.

This position is expected to be filled in the Austin area even though our team is fully distributed for the time being. We are continuously evaluating our return to the office with the safety of our employees and their families at top of mind.

After 14 years in business, we announced a strategic investment from Vista Equity Partners in 2017. Vista is the leading technology investment firm focusing exclusively on software, data, and technology-enabled companies. With our partners, existing customers, products, and people, we are excited about the chance to produce lasting outcomes to support our future success.

SecureLink doesn't just offer products – we provide partnerships. We have the knowledge, existing relationships, and expertise to make the maximum impact on our customers' business. This, and our "failure is not an option" mindset, is what has led to us solidifying our place as the leaders in managing secure third-party remote access and remote support for both highly regulated enterprise organizations and technology vendors.

https://www.securelink.com/about/tourthespaceship/

What You'll Do

You'll be responsible for leveraging a deep understanding of SEO and CRO best practices to increase organic search traffic, rankings, and revenue. You'll be focused on continuously improving the quality and quantity of inbound leads by bringing SecureLink to the top of page one for our target keywords. 

As a member of a small, fast moving and data-driven team you'll have complete control over your results and the opportunity to make a difference starting on day one. Based in Austin, this role reports to the Director of Demand Generation. Day-to-day includes:

  • SEO execution. This is a hands-on role. You'll be the one implementing on-site SEO elements (meta tags, page titles, schema markup, etc.) to maximize our ranking.
  • Keyword research. You'll perform keyword research in coordination with business objectives to identify content gaps and find optimization opportunities.
  • Website and content optimizations. You'll audit and provide suggestions for new web page content and updates. You'll align your strategy with our content mapping process to drive the buyer's journey through the website.
  • Data-driven and analytical. You'll develop and implement a proofing process to eliminate errors and optimize for conversion. You'll constantly monitor and evaluate search results and search performance, providing and presenting data analysis with actionable insights.
  • Continuous improvements. You understand that the site is our most important marketing tool and you know that your work is never "done." You'll be constantly testing, reviewing and reporting on results.
  • Team orientation. You'll collaborate and work closely with the rest of the marketing team and extended growth team. You'll be a key contributor to overall marketing strategy.

What You'll Need

  • 3-5 years of experience with SEO/CRO, integrated digital media and marketing platforms
  • Proven track record in managing SEO projects from inception to completion and review
  • A deep understanding of digital analytics and ability to put action to insights
  • Expertise in B2B marketing, lead generation, and sales processes
  • Knowledge of HTML, CSS, UX Principles, Google Webmaster Tools and Wordpress
  • Experience with Marketo, Salesforce, Tableau and Demandbase is a plus
  • Demonstrated experience with implementing digital marketing initiatives that will scale to support the requirements of a growing organization

Why Choose Us

SecureLink doesn't just Have Fun Creating Value Over the Long Run (HFCV/LR) for our customers and shareholders, we Have Fun Creating Value in the lives and careers of our employees. Benefits and perks include:

  • Health: Medical, dental and vision insurance - SecureLink foots the whole bill for employees and subsidizes dependent coverage at 75%!
  • Wellness: SecureLink kicks cash into your HSA, $2,500 for those with individual coverage and $5,000 for those with family coverage. Employees are provided with a standing desk, healthy snacks, and have free access to an onsite gym.
  • Retirement: SecureLink contributes 3% of your annual base salary to a 401k.
  • Time off: Employees receive unlimited PTO, including time to volunteer. Additionally, we offer 10 paid company holidays.
  • Perks: Our onsite kitchen provides employees with healthy options for breakfast & lunch every day. We kick back $100 per month towards cell phone reimbursement.
  • Workspace: Casual dress code for our employees, and you will see many people around wearing jeans, and yes – even t-shirts and the occasional pair of flip-flops.

What Else?

Happy and successful SecureLink employees embrace the company's mission to have fun creating value over the long run. Great employees have three attributes that make them "slinky". These are 1) excellence at their position, 2) eagerness to grow and improve and 3) a true sense of responsibility to meaningfully contribute to the company, customers, and culture.

If you are just looking for another job, this is not the place for you. We like to laugh and be around happy, smart, interesting, self-motivated and "slinky" people. Slackers, grumps, and pessimists need not apply.

 

 

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • C#Languages
    • C++Languages
    • GolangLanguages
    • JavaLanguages
    • JavascriptLanguages
    • PerlLanguages
    • PythonLanguages
    • SqlLanguages
    • TypeScriptLanguages
    • Node.jsLanguages
    • jQueryLibraries
    • ReactLibraries
    • ReduxLibraries
    • CircleCIFrameworks
    • DjangoFrameworks
    • JupyterFrameworks
    • SpringFrameworks
    • FreemarkerFrameworks
    • PostgreSQLDatabases
    • RedisDatabases
    • Google AnalyticsAnalytics
    • TableauAnalytics
    • GainsightAnalytics
    • BalsamiqDesign
    • IllustratorDesign
    • PhotoshopDesign
    • ConfluenceManagement
    • Google DriveManagement
    • Google DocsManagement
    • JIRAManagement
    • SmartsheetManagement
    • TrelloManagement
    • WordpressCMS
    • Adobe BizibleCRM
    • Chorus.AICRM
    • LinkedIn SalesNavigatorCRM
    • SalesforceCRM
    • ApolloLead Gen
    • MarketoLead Gen

Location

11402 Bee Caves Road, Austin, TX 78738

An Insider's view of Imprivata

What projects are you most excited about?

The project I'm most excited about is the verticalization of the SecureLink Business Development team. I am excited to gain insight into untapped industries and getting our product into the hands of companies that need it most!

Jacob

SDR Manager

How does the company support your career growth?

SecureLink makes it possible for me to use my gaps in the day to advance my knowledge with our learning resources. The company promotes learning by asking for LinkedIn Learning courses to be completed every quarter so that we can all continue to grow in our careers.

Rebecca

Sales Solutions Engineer

What are Imprivata Perks + Benefits

Imprivata Benefits Overview

At Imprivata, we recognize we are in a competitive candidate market, and we want to provide the best to our employees.

Culture
Volunteer in local community
Imprivata has participated in events with Breakthrough Austin, Austin Pets Alive!, We Are Blood, Coats for Kids, the Central Texas Food Bank and many more.
Partners with nonprofits
Open door policy
OKR operational model
Team based strategic planning
Pair programming
Open office floor plan
Employee resource groups
Employee-led culture committees
Hybrid work model
In-person all-hands meetings
Summer hours
President's club
Employee awards
Flexible work schedule
Remote work program
Our employees have the option to work hybrid between home and our physical offices located in Austin, TX, and Nashville, TN.
Diversity
Dedicated diversity and inclusion staff
Mandated unconscious bias training
Diversity manifesto
Mean gender pay gap below 10%
Diversity employee resource groups
Hiring practices that promote diversity
Diversity recruitment program
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Pet insurance
Wellness programs
To promote wellness, every employee is provided with a standing desk in their personal workspace, recreational club sponsorship, and healthy snacks and meals.
Mental health benefits
Financial & Retirement
401(K)
Imprivata 401(k) retirement plan offers a broad selection of funds to choose from.
401(K) matching
Imprivata contributes 3% of your base salary to your 401(k) account regardless of your contribution.
Company equity
Employee stock purchase plan
Performance bonus
Charitable contribution matching
Pay transparency
Child Care & Parental Leave Benefits
Generous parental leave
Imprivata offers 12 week paid parental leave for all new parents.
Family medical leave
Company sponsored family events
Vacation & Time Off Benefits
Unlimited vacation policy
Unlimited PTO can be used for vacations, sick leave, and other needs such as bereavement, jury duty, or time spent supporting philanthropic endeavors. Work hard, play hard. Or relax — it’s up to y
Paid volunteer time
Paid holidays
Paid sick days
Office Perks
Company-sponsored outings
Free snacks and drinks
Imprivata has a fully stocked kitchen including unlimited snacks, coffee, tea and all of the flavored beverages you can handle.
Some meals provided
Company-sponsored happy hours
Onsite office parking
Imprivata employees don't worry about where they will park—we have our own lot.
Pet friendly
Imprivata employees can bring their dogs to the office, we love our furry friends!
Recreational clubs
Imprivata sponsors office sports leagues year round.
Home-office stipend for remote employees
Onsite gym
SecureLink employees enjoy access to a free onsite gym and volleyball pit.
Professional Development Benefits
Job training & conferences
Imprivata offers a wide range of training programs to all employees, including professional development, knowledge sharing sessions, and leadership development training.
Tuition reimbursement
Lunch and learns
Imprivata hosts a lunch-and-learn series we call KSS (Knowledge Sharing Sessions), intended to help expand our employees' base of knowledge through informal talks/discussions.
Promote from within
Continuing education stipend
Continuing education available during work hours
Online course subscriptions available
Customized development tracks

Additional Perks + Benefits

Having our own building allows us the flexibility to create our own workspace and do cool things like bring our dogs to work and cook bacon every day (and we definitely do that). In addition to our awesome inside spaces, just outside is our very own volleyball court! Check out like video on our page for a tour of our Hill Country Spaceship!

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