Description

SparkCognition is an AI leader that offers business-critical solutions for customers in energy, oil and gas, manufacturing, finance, aerospace, defense, and security. A highly awarded company recognized for cutting-edge technology, SparkCognition develops AI-powered, cyber-physical software for the safety, security, reliability, and optimization of IT, OT, and the Industrial IoT.

We are looking for a Social Media Manager to join the team! Our ideal candidate will have a thorough understanding of social networks, technology, and trends to drive KPIs for increasing brand equity in SparkCognition through social media strategies. They will thrive in our fast-paced environment with excellent multitasking and communication skills and will have the ability to work independently as well as on a team.

What you will do:

• Develop, manage, and execute social media strategies, mainly organic
• Supervise all aspects of social media interaction between customers and the company, and ensure a positive customer service experience
• Manage brand’s social media accounts, including LinkedIn, Twitter, Facebook, and YouTube
• Develop and execute a campaign strategy to introduce prospective customers to products and build brand awareness and bolster engagement
• Analyze results from each social media campaign to determine what was successful and what to improve for the next campaign
• Facilitate scaling brand and company awareness through various social media channels and platforms
• Create and manage editorial calendars in partnership with content, design, web, product, and sales teams
• Ensure brand consistency in copy through tone, voice, and terminology
• Test, measure, and report performance of all social activities, and assess against KPIs/goals, identifying trends and insight
• Use social media management tools to schedule posts and engage with followers
• Manage budget for paid social campaigns as needed

What we’re looking for:

• Bachelor’s degree in communications, marketing, advertising, or related field
• 5-7 years of experience in B2B social media marketing, or 10+ in a related marketing field
• Strong familiarity with key social platforms including LinkedIn, Facebook, Twitter, and YouTube
• Experience with social media management tools (Fanpage Karma, Hootsuite, Sprout Social, etc.)
• Experience writing creative and engaging social posts while keeping social media best practices in mind
• Experience managing paid social campaigns
• Experience managing advertising campaigns
• Attention to detail and excellent editing/proofreading skills
• Ability to adapt quickly to new environments, new teams, and new customer communities
• Demonstrates enthusiasm and willingness to learn best practices, new trends, and major developments

• Great communicator with creative approaches to new problems

Bonus Skills:

• Experience with graphic design software
• Experience working in-house for enterprise B2B brand
• Experience in the technology field, particularly AI
• Knowledge of other aspects of digital marketing, such as SEO, PPC, or Content Marketing
• Experience working with external social media agencies