In this role  you will be responsible for driving community engagement and customer experience across our social channels, email, and our interactive community platform.

This person in this position will work directly with the Head of Marketing, as part of the team responsible to build the Brand Experience in all our own social media channels.

You will also work cross-functionally with various teams to develop engaging community content, build and optimize sales enablement content, and support product launch rollouts, across our owned marketing channels (social, email, editorial and more). This position will interact with the product team to bring the latest and greatest features, updates and functionality improvements to customers and the public.

• A SoMe lover who will lead copywriting and support content creation for social media, email, editorial, SMS, push and other prospect and customer-facing marketing collateral.

• Support content strategy and editorial planning across all Tend digital channels along with the Content team. 

• Lead customer response and engagement across social media and app store environments; share any relevant information and insights to Operations team for greater holistic improvement of customer success processes

• Liaise with the content team to create product announcements to drive community engagement

• Support project management for in-house workstreams, as well as external vendor engagements (PR agency, influencer/talent management, etc.)

• Strong copywriting and social media content creation skills with an emphasis on adapting content to new audiences, markets and evolving brand voice and communication direction

• 6+ years of experience in copywriting, content strategy, social media, or related fields

• Ability to effectively and promptly engage customers and prospects through both proactive and reactive tactics that foster a dynamic two-way communication and express the brand identity and purpose across all externally-facing channels

• Excellent verbal and written communications skills; fluency in English and Spanish is preferred

• Understanding of Hispanic marketing segment in the United States, with knowledge of the consumer and media landscape in Mexico is preferred

• Solid project management experience with a history of delivering high-caliber strategic plans, campaigns and assets

• Ability to think critically in a dynamic, cross-functional and disruptive environment