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Social Media Manager

| Austin

About Kendra Scott: We are a fun, talented and driven team dedicated to providing our customers with gorgeous products and a WOW! experience. Family, fashion and philanthropy are at the core of our company and though we move at a very fast pace, we are committed to maintaining a family-oriented work environment and giving back to our community. A passion for great design, dedication to innovation and a strong social media presence are our building blocks for creating a unique and engaging lifestyle brand across all channels, including retail stores, wholesale accounts and e-commerce. Our headquarters are located in the heart of Austin, Texas, and we embrace the unique vibe and energy of our hometown as an inspiration for our brand and company culture.
Position Overview:
Social Media Manager is the leader of the Social Media Marketing Team and reports directly to our Senior Director of Marketing. This is an exempt, salaried position whose primary responsibility is to steer the voice of the brand through planning and implementation of social media strategies in alignment with overarching Kendra Scott brand and marketing initiatives. The job mission is to build brand awareness and affinity, share engaging content, and create a WOW customer experience through innovative and effective social media and representation of our core values of Family, Fashion, and Philanthropy, while actively measuring and reporting on channel growth and engagement.
The Social Media Manager is responsible for managing multi-channeled social media marketing campaign strategies that drive brand awareness, web and in-store traffic and will collaborate with creative team to produce exciting and engaging campaign media (stories, graphics, images and video) content for use across all social platforms.
This candidate will be an expert in content development, content management, and social strategy, and must possess expertise in brand and growth marketing, digital advertising, analytics, influencer marketing, PR, and customer service, as well as developing and managing budgets.
Key responsibilities include managing and monitoring social media platforms, crafting engaging messages, working with creative team to design visual assets, and analyzing and reporting results. The right candidate will be excited about social media marketing and stay abreast of industry trends.
• Develop social media content strategy that incorporates activities across all channels and balances between national and local while being in alignment with overall marketing initiatives.
• Partner with Sr. Marketing Director in development of overall social media communications strategy.
• React to social media requests in a timely manner and monitor all activity throughout the day to proactively respond to issues and requests of our leadership team.
• Develop innovative strategies that drive business and create excitement among our customers.
• Stay abreast of social media trends and innovation to help brand lead in this space.
• Develop strategy to communicate with and engage customers through social media.
• Partner with e-commerce team on all paid social activity, particularly as related to brand and growth marketing.
• Own relationships with Facebook team and other partner agencies.
• Work with Social Media, Creative, and Copywriting Specialists to execute a clearly defined social media strategy that will engage customers, grow brand awareness, increase web and store traffic, and drive revenue.
• Create effective and on-brand content that is consistent, convincing, and delivers the brand message and core values both from a visual and written perspective.
• Work with E-commerce team and digital agency to manage and optimize paid social campaigns, set goals and measurements, and report results.
• Collaborate with Creative team on design and visuals of all social media channels.
• Monitor customer communications and oversee responses from social media team in partnership with Customer Service team. This requires diligent oversight of our media channels and time outside of office hours to respond to inquiries and requests.
• Work with UX, Creative and Digital teams to implement digital executions in the most efficient way that aligns with platform requirements and user behavior.
• Compose concise, high-impact post copy, headlines and video scripts.
• Manage multi-title content campaign creative, working with creative team and regional teams to build out flighting schedule and produce best-in-class creative
Reporting & Analytics:
• Analyze social campaigns by reviewing and translating data into recommendations and plans for revising and enhancing social media activity.
• Define, set and report on clear objectives for each of the social media channels.
• Develop and deliver on a conversion plan and metrics for driving revenue through social media.
• Monitor and report on competitors’ social media trends, general social media trends, tools, applications, and best practices and make changes to strategy and execution as needed.
Our Ideal Candidate Will Have:
• Bachelor’s degree or equivalent work experience
• 7+ years Social Media experience with a proven success in marketing strategy & execution.
• A proven ability to break down larger initiatives into consumable achievable tasks to achieve departmental and company objectives
• Ability to clearly articulate plans and ensure team is aligned
• A solutions-oriented mentality with a data driven approach
• A growth mindset: track record of leveraging past learnings, encouraging new ideas and smart risk taking in self and others
• Strong communication skills with a proven ability to build cross functional partnerships to make effective decisions collaboratively
• High commitment to employee growth and development: empowers team and defines success as having a significant impact on other’s careers
• Experience with and a comfort level interfacing with C-level executives to include participating and presenting at meetings, suggesting new ways of working and incorporating an executive vision into your work.
• Strong focus on WOW customer service and customer experience.
• Copywriter experience preferred, proven exceptional writing skills that can communicate creatively and in an engaging manner
• A deep understanding of the landscape, trends, insights, behaviors as well as being able to effectively manage communities to drive both growth and engagement.
• Expertise in social media listening and analytics tools.
• Enjoys an enthusiastic and team-oriented, collaborative work environment.
• A shared appreciation for our 3 core values of Family, Fashion and Philanthropy

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • jQueryLibraries
    • jQuery UILibraries
    • Twitter BootstrapLibraries
    • SCSSLibraries
    • AngularJSFrameworks
    • Node.jsFrameworks
    • Salesforce Commerce CloudFrameworks
    • MySQLDatabases
    • Google AnalyticsAnalytics
    • TableuAnalytics
    • IllustratorDesign
    • PhotoshopDesign
    • BasecampManagement
    • ConfluenceManagement
    • JIRAManagement
    • WordpressCMS
    • ListrakEmail


Our Home Office is located in the heart of Austin, with easy access to MoPac, downtown and North Austin neighborhoods.

An Insider's view of Kendra Scott

What’s the vibe like in the office?

Our Home Office vibe is exactly how it sounds- it feels like home. It's exciting because you never know what daily surprises are in store-Kendra could be walking around in a unicorn costume giving everyone hugs or our Fun Committee may be hosting a happy hour in the cafe to relieve the stress of a busy week. This place is truly one of a kind!


Store Technology Analyst

What projects are you most excited about?

Our goal at Kendra Scott is to keep the shopping experience personal. I am most excited about how we are working to achieve that goal digitally. From personalized content on our website to targeted email campaigns, our focus for 2018 is on making every customer’s experience with Kendra Scott relevant and personal.


eCommerce Merchandising & Email Marketing Manager

How has your career grown since starting at the company?

In 2.5 years, I’ve been fortunate to experience our brand in 3 different cities. After 2 years in Memphis & Nashville as a Community Relations & Events Manager, I moved to Austin to take on a new role of Talent Acquisition Specialist. I’m thankful for a company that is committed to internal growth and sees development potential in every employee.


Talent Acquisition Specialist

How do you empower your team to be more creative?

With a business that’s growing as rapidly as ours, technology is so important in bringing an amazing Kendra Scott experience to our customers. Our IT team acts as a direct pipeline that connects them to our brand. I constantly challenge my team to continue to innovate the way we bring Family, Fashion, and Philanthropy to our customers.


Founder and CEO

What projects are you most excited about?

All of them! I just finished a new warehouse management system implementation and we have a roadmap full of system investments slated for 2018, all of which are critical to fuel our continued success! I love that I get exposure to ALL systems at Kendra Scott, including ERP, POS, WMS, & E-comm- experience I'd be hard pressed to gain anywhere else!


Program Director

What are Kendra Scott Perks + Benefits

Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Onsite Gym
Retirement & Stock Options Benefits
401(K) Matching
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Perks & Discounts
Stocked Kitchen
Some Meals Provided
Happy Hours

Additional Perks + Benefits

At Kendra Scott we believe in treating our employees like family, and supporting those with families of their own. We proudly support work-life balance through our unique culture and perks. Our robust benefits package includes 100% paid parental leave and matched 401K, while our workspaces are personally designed by Kendra to inspire creativity and collaboration – a home away from home. With a complimentary nail bar, on-site gym, juice bar and kids’ game room, our workspaces put our Family pillar into action. Our work culture promotes healthy living, flexibility to raise a family, and inspiring relationships.

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