The Q2 Social/Paid Media Marketing Manager will work closely with the marketing team and will oversee turning marketing content into compelling experiences across our social and paid channels.

The Social/Paid Media Marketing Manager will be responsible for leveraging a deep understanding of social media strategy and paid media management to drive organic/paid social and search results. You will create, coordinate, and maintain the creative and long-term strategic development and implementation of Q2’s social media and paid media strategy including inputs to content, digital marketing, brand management, research and analytics.

As a member of a small, fast-moving team, you will have complete control of your results. This role reports to our Senior Digital Marketing Manager.

Who you are:

You are passionate about digital as a channel to drive business and tell an engaging story. You are skilled in creating strategies and tactics that drive engagement and help to build our company as a trusted partner for our prospects. You thrive in a fast-paced environment and are comfortable creating an overall strategy as well as hands-on execution. You have a roll-up-your-sleeves approach with a willingness to support the team and business.

RESPONSIBILITIES:

• Lead the day-to-day Q2 social media storytelling and strategy (Facebook, Twitter, Instagram, YouTube, LinkedIn, etc.), including creating, curating, and posting content and visual assets for a 365-day content calendar, paid advertising, campaign executions, as well as community management and reporting for all platforms. Work with internal teams to source content and other contributions to tell our brand story.

• Continually develop and improve our existing social media and other digital processes.

• Coordinate team resources to ensure social media and other digital responses are high quality, use proper spelling/grammar, convey information accurately, and are completed within our established timeframe. Consistently track, measure and report on the performance and insights from all digital marketing campaigns, measuring conversions, and assess against stated goals (ROI and KPIs)

• Build networks with marketers and communications teams on advertising and social strategy and integration of paid media channels

• Identify trends and insights, develops strategic growth strategies based on digital goals and performance

• Manage day-to-day relationships to collaborate on strategy, place media, and ensure campaigns run as planned/stay on track to exceed revenue and ROAS targets.

• Manage a testing/optimization strategy in partnership with internal staff, track experiment results and communicate learnings to the marketing team

KNOWLEDGE AND SKILLS:

• Bachelor’s degree in Marketing or related field

• Minimum of 8 years' full-time experience in B2B social/paid media marketing, with fintech or banking experience a plus

• Possess strong writing skills and understanding of social/paid media tactics, techniques, technology and capabilities

• Proven work experience in social/paid media marketing with proven track record of building impactful digital experiences that generate quantifiable results

• Excellence in digital metrics and measurement of social/paid media campaigns success is key

• Advanced knowledge of multiple digital advertising channels, including paid search, display, programmatic, retargeting, paid social media, syndicated content distribution, video and native content and how to navigate a GDPR/CCPA data privacy compliant world

• Must be results oriented with the ability to introduce new and innovative ideas

• Excellent organizational skills, with ability to manage multiple, competing priorities in a fast-paced environment

• Communications and interpersonal skills – ability to build strong working relationships with marketing teams and leaders

• Ability to analyze and draw conclusions from analytics and metrics to formulate actions

• Prone to action, results focused, KPI focused

At Q2, our goal is to be a diverse and inclusive workforce that fosters mutual respect for our employees and the communities we serve. Q2 is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.