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Sr. Account Based Marketing Manager

| Austin

Description

Position at HotSchedules

 

Join the HotSchedules team as our Sr. Account Based Marketing (ABM) Manager

The Sr. Account Based Marketing Manager is responsible for planning, executing and measuring a range of integrated marketing programs for large named accounts in a fragmented market with complex buying processes. Key to success includes orchestration of touch points over an extended period of time in collaboration with internal and external partners. Essential activities include understanding buying/purchasing dynamics, identifying best channels for engaging prospects, and optimizing budget impact across strategic accounts. This person will collaborate across functions to develop strategies and processes needed to execute a best-in-class ABM program.

Your Mission:

  • Collaborate and foster deep partnerships across the organization to build and grow ABM capability
  • Educate the organization on the operational aspects of a successful ABM program
  • Translate sales objectives (both opportunity-based and relationship-based) into objectives and project plans for marketing support
  • Partner with marketing and sales operations to provide ongoing data and insights on strategic accounts and contacts within these accounts to drive relevant outreach and timely execution
  • Understand and analyze the account portfolio, including how to prioritize and group accounts according to opportunity, buyer need, persona, industry, buying cycle stage and propensity to buy
  • Leverage account-based data and technology to help our marketing and sales teams attract, engage, convert, and grow key accounts
  • Recommend the most appropriate accounts for one-to-one (large account) marketing programs
  • Orchestrate and lead ongoing account check-ins with sales executives to ensure the effective joint approach to strategic accounts, including goals, key contacts, account plans, and discuss upcoming account requirements
  • Execute from content creation to delivery using the right mix of digital marketing, inbound, and broad-based marketing activities
  • Work with partners in sales and marketing to define and establish ABM workflows including campaign structure and orchestration of joint activities
  • Define and analyze metrics and KPIs to determine the effectiveness of ABM program
  • Provide visibility into the results of cross-functional campaigns and measure campaign effectiveness, lead generation and attribution, opportunity creation, pipeline contribution, and ROI of our marketing efforts
  • Manage and adhere to budget allocation

What you will bring to the team:

  • Bachelor’s degree in Marketing required
  • 8+ years of b2b marketing experience
  • Proven experience in an account based marketing role
  • Strong proficiency with martech tools, especially Marketo (Engagio experience a plus)
  • Understanding of campaign management and demand creation processes
  • Insight gathering and analysis from multiple internal and external data sources (e.g. data providers, social analysis, engagement scores)
  • Budget management skills
  • Demonstrated written skills
  • Demonstrated proficiency with reporting on ABM campaign effectiveness
  • Proven experience working in a cross-functional setting to achieve organizational goals
  • SaaS marketing experience in a vertical industry strongly preferred

 

 

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Technology we use

  • Engineering
    • JavaLanguages
    • JavascriptLanguages
    • PerlLanguages
    • PythonLanguages
    • jQueryLibraries
    • jQuery UILibraries
    • ReactLibraries
    • ReduxLibraries
    • AngularJSFrameworks
    • Node.jsFrameworks
    • SpringFrameworks
    • CassandraDatabases
    • DB2Databases
    • Microsoft SQL ServerDatabases
    • MongoDBDatabases
    • MySQLDatabases
    • RedisDatabases
    • DynamoDatabases
    • S3Databases

Location

Our office overlooks the 360/Pennybacker Bridge in scenic Northwest Austin. From our rooftop deck you can see Lake Austin and beautiful downtown.
Employees say you'll join HotSchedules for the tech and stay for the people
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An Insider's view of HotSchedules

What are some social events your company does?

We have Culture Day, where everyone cooks something to eat and drink from different cultures, we also build out a booth and dress like that culture. Then we give everyone a passport that has to be stamped at all the different cultures. It's so fun and our teams really get into it, even making up cultures like The Shire and StarWars.

DeeDee

Sr. Technical Recruiter

What does your typical day look like?

Write some code for a new feature, bug fix, or dev/test tool. Attend a daily stand-up meeting. Sometimes attend a meeting or two. Review code pull requests. Answer questions and help somebody else out with a problem. Oh, and I open a lot of doors on the way to my desk in the morning!

Brandon

Software Engineer

What makes someone successful on your team?

To be successful at HotSchedules, you have to have an open mind, be self-driven, and willing to go the extra mile. Humility I think is what measures my success. Being able to own your mistakes, figuring out what you can do to improve yourself, and do it.

Jadyn

Project Manager

What kinds of technical challenges do you and your team face?

Every customer is unique and requires their own set of solutions to a wide range of challenges. No two days are alike. I love hearing about these challenges directly from our customers and diving deep to help them find the best path forward.

Vince

Solutions Architect

What are HotSchedules Perks + Benefits

Culture
Volunteer in local community
We give everyone 4 community service days per year to go and give back to the charity of their choice. We also have one day that we close the entire company down and give back together as a company.
Friends outside of work
Eat lunch together
Intracompany committees
We have a team that is responsible for our office culture. It's called the Torch Team. They plan all of our fun events throughout the year.
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Acme employees can contribute up to $3500 annually to their FSA.
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
3 different health insurance plans from United Healthcare. The HDHP premium is covered by the company for you and very small cost for dependents.
Life Insurance
Wellness Programs
Onsite Gym
Retirement & Stock Options Benefits
401(K) Matching
We match .50 on the 1.00 up to 6%, so if you put in 6%, we'll match 3%.
Performance Bonus
We have an annual cash bonus that is based on both company and individual performance.
Child Care & Parental Leave Benefits
Generous Parental Leave
HotSchedules offers 2 weeks of maternity and paternity leave.
Flexible Work Schedule
Company sponsored family events
Acme co. sponsors family oriented events Annually.
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
We give everyone 4 community service days per year to go and give back to their favorite charity.
Paid Holidays
Paid Sick Days
Employees receive 40 hours per year of paid sick leave.
Perks & Discounts
Beer on Tap
Casual Dress
Company Outings
Acme Co. hosts company outings Quarterly.
Game Room
Pool table, foosball table, ping pong table, Xbox and PlayStation.
Stocked Kitchen
Some Meals Provided
We cater in lunch every other Friday.
Happy Hours
Parking
We have free covered parking for everyone.
Fitness Subsidies
We actually have a free gym onsite.
Professional Development Benefits
Diversity Program
Cross functional training encouraged
Promote from within
Online course subscriptions available
Customized development tracks

Additional Perks + Benefits

Beautiful 2222/360 location with rooftop deck and outdoor patio.

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