Sr Demand Generation Specialist

| Austin
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At SparkCognition, our mission is to deliver world-class AI solutions that allow organizations to solve their most critical problems, empowering them to run a more sustainable, safer, and profitable business. Our award-winning AI solutions allow organizations to predict future outcomes, optimize processes, and prevent cyberattacks. We partner with the world's industry leaders to analyze, optimize, and learn from data, augment human intelligence, drive profitable growth, and achieve operational excellence. Our patented AI, machine learning, and natural language technologies lead the industry in innovation and accelerate digital transformation. Our solutions allow organizations to solve critical challenges - prevent unexpected downtime, maximize asset performance, optimize prices, and ensure worker safety while avoiding zero-day cyber-attacks on essential IT and OT infrastructure.
SparkCognition is looking to add a Sr Demand Generation Specialist to our growing Demand Generation Team! This person will develop and drive demand generation and digital marketing programs. This highly visible role will define and execute campaigns across various channels and will play a pivotal role in leading the growth of SparkCognition by creating, optimizing, and managing marketing campaigns that attract new qualified leads and convert them.
In this role, you will be directly responsible for meeting MQL goals by designing, executing, measuring, and optimizing multi-channel marketing programs. You'll work closely with the sales and product teams to improve upon current initiatives and identify new opportunities to build a scalable demand engine built upon awareness, demand, pipeline, and bookings. You will have proven success executing campaigns in B2B and/or SaaS, including but not limited to: email marketing, content marketing, paid media, social media, web, SEO, marketing automation. Our ideal candidate is a self-starter that thrives in a fast-paced environment and can prioritize based on business goals.
If you were working for us today, you would be:
  • Building lead generation programs by using multiple channels including email marketing, content marketing, paid media, social media, web, SEO, SEM, marketing automation
  • Growing new leads by converting site traffic through calls-to-action, landing pages, lead generation content, and remarketing
  • A close partner to the SDR team to ensure quality lead delivery, proper follow-up, and incorporate feedback into marketing programs
  • Forecasting, tracking, and reporting on marketing campaign performance including funnel conversion metrics
  • Partnering with internal and external creative and copywriting resources to design and develop content that drives engagement/action
  • Ensuring timely deployment of initiatives and project success by managing stakeholders, calendars, budget, timelines, and processes
  • Working with sales to develop messaging, positioning, and outreach tactics that engage prospects in new ways
  • Developing account-based marketing programs for large scale accounts in an effort to accelerate the enterprise sales cycle
  • Maintaining knowledge of digital marketing best practices
  • Maintaining knowledge of SparkCognition's products. solutions, customer applications, competitive product differences as well as underlying technologies

You may be a fit for our team if you have:
  • Bachelor's degree, preferably in marketing, communications, or related field
  • 6+ years of highly analytical experience in B2B acquisition, growth, or demand generation marketing
  • A results-oriented nature with a strong focus on achieving revenue, conversion, sales, and other marketing goals
  • The ability to use metrics to manage programs and measure success
  • Proficiency with content creation, email marketing, and lead nurturing
  • Quantitative analytical experience and communication skills
  • Strong communication skills and can turn complex concepts into compelling messaging and campaigns
  • The ability and comfort to communicate with cross-functional teams and leadership
  • The ability to manage multiple projects at the same time in a fast-paced environment
  • Experience partnering with SDRs and sales teams to coordinate, communicate, and deliver marketing programs
  • Experience with Salesforce, Hubspot, Outreach, and/or other similar platforms

*You must also be located in the Austin, TX area.
SparkCognition is an equal opportunity employer, dedicated to diversity, equality, and inclusion, and provides equal employment opportunities to all employees and applicants for employment. SparkCognition prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
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Technology we use

  • Product
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Location

Our office is located near the Domain and the Arboretum in Northwest Austin. Plenty of restaurants, shopping centers, gyms, and grocery stores nearby. We will be moving to a newly built-out office space in the Riata neighborhood come December.

What are SparkCognition Perks + Benefits

SparkCognition Benefits Overview

SparkCognition offers a combination of benefits + perks that align with our brand and culture. This includes: competitive medical benefits, employer HSA contribution, employer-paid STD & Life Insurance/AD&D, 401k match, 4+ weeks of PTO, and parental leave.

In addition, we strive for our team to be active in our communities and to focus on leading supportive and healthy lifestyles. We offer health & wellness benefits for local and remote employees through Twic, which provides a quarterly stipend and a marketplace with discounted partnership rates, featuring gyms, equipment and clothing companies, nutrition classes, and more.

As we are in a high-growth stage, we offer support and encouragement for employees' career development, including mentorship opportunities, online course subscriptions, an educational reimbursement program, and more.

To build a truly stellar team, we have a referral program that offers bonus incentives for employees who help us fill open job positions, including our "Hot Jobs" program which offers an increased bonus for high-priority roles.

We also offer employee equity, with the ability to purchase shares in the company.

We offer a dynamic workforce policy that is focused on the individual needs of our employees. Through this, we allow each employee to flex their work schedule as needed for important life events, while at the same time ensuring that the organization is supporting collaboration, communication, and a sense of being a part of a team. This also helps ensure we come together in support of those important components of our culture. We didn't just want to launch a hybrid work environment – we wanted to focus on *how* we work not on *where* we work. Our approach is focused on the dynamic environment of our world, at times our personal needs will warrant working from a home office and at times the business needs will require in-person interactions to ensure we retain a strong sense of team and collaboration as we work together on business initiatives.

Culture
Volunteer in local community
SparkCognition participates in local volunteer activities, most notably with Austin Sunshine Camps.
Friends outside of work
Eat lunch together
Intracompany committees
We have a cross-departmental Culture Committee that ensures the company represents our values and mission. We also have an intranet committee, responsible for communicating info across departments.
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
SparkCognition offers 3 health plans through Cigna, including a PPO, EPO, and HDHP. We also offer First Stop Health for telemedicine.
Life Insurance
SparkCognition offers group-term life insurance with a potential payout of 2X an employee's annual salary, up 20 $200,000 for the duration of employment.
Wellness Programs
We offer health & wellness benefits for local & remote employees through Twic, which provides a quarterly stipend & a marketplace with discounted partnership rates, featuring gyms, equipment, & more.
Mental Health Benefits
SparkCognition offers a unique service called First Stop Health Mental Health, which provides virtual counselor visits, and is free for employees and their dependents.
Retirement & Stock Options Benefits
401(K)
401(K) Matching
SparkCognition's 401(k) retirement plan matches 50% of an employee's contribution up to 6% of their annual base salary, with a 3-year vesting schedule for matched contributions.
Company Equity
SparkCognition offers stock options for all employees as a part of the incentive package, including vesting over a four-year period.
Performance Bonus
Child Care & Parental Leave Benefits
Child Care Benefits
We offer a dependent care FSA option.
Generous Parental Leave
We offer up to 12 weeks of parental leave.
Flexible Work Schedule
SparkCognition offers flexible schedules, allowing each employee to work with their team to determine hours.
Remote Work Program
Our post-pandemic return to office policy will allow employees and their managers to work together and determine if their role will be fully remote, a hybrid work model, or fully in-office.
Family Medical Leave
Adoption Assistance
Our parental leave plan applies to adoptions.
Vacation & Time Off Benefits
Generous PTO
We believe strongly in rest & relaxation and encourage employees to utilize PTO. We offer a bank of 4+ weeks of PTO, sick days, and floating holidays.
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
We offer transportation and parking benefits for work-related travel.
Game Room
In our new office space, we have a dedicated recreational room with shuffleboard, ping pong, giant scrabble, board games, and video games. We also have a quiet reading room.
Stocked Kitchen
We offer in-office snacks and drinks, along with kitchen space and fridges for employees to bring their own snacks and food.
Some Meals Provided
Previously, we've had catered Friday lunches and Taco Tuesdays! As we move to a dynamic work environment, we will be assessing our lunch program again.
Happy Hours
In the new office, our recreational space will be set up for teams to host happy hours without having to go off-site.
Parking
Fitness Subsidies
We offer health & wellness benefits for local & remote employees through Twic, which provides a quarterly stipend & a marketplace with discounted partnership rates, featuring gyms, equipment, & more.
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Continuing Education stipend
We offer a continued education program for specific Master's degrees in data science and computer science.
Online course subscriptions available

Additional Perks + Benefits

At SparkCognition, we continue to focus on adding and improving perks and benefits. Some of these include offering prorated PTO throughout the year, 401k matching, a technology subsidy for all employees, parental leave (up to 12 weeks), and a choice between Mac or PC work laptops. Additionally, as we look to return to the office, we are offering all employees a dynamic work model, and we are actively hiring remote employees nationwide.

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