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Sr. Digital Marketing Manager

| Austin
Sr. Digital Marketing Manager

Primary Objective(s):
Are you a digital marketing professional with experience promoting SaaS software platforms and (or) legal technology (eDiscovery) and looking for your next challenge? Do you have a successful track record planning and executing digital marketing campaigns? If so we need to talk.
This position is responsible for planning digital marketing campaigns (including web, SEO/SEM, email, social media, and display advertising), maintaining DISCO’s social media presence across all digital channels, executing integrated marketing campaigns using Pardot, and measuring and reporting on performance against KPIs.
The ideal candidate is a Pardot and Salesforce.com power user and has experience scheduling, executing and optimizing digital marketing campaigns. This person will be responsible for the strategic operation of Pardot including list building and segmentation, email communications, nurturing, A/B testing, and integration with Salesforce. You must also have a passion for setting goals, tracking metrics and campaign effectiveness, communicating results and optimizing campaigns for better performance.
Key Responsibilities:
  • Pardot: Day-to-day management of Pardot including email campaigns automation, drip campaigns, targeted prospecting emails, reporting, CRM integration, monitoring, and reporting.
  • Data Analysis and Reporting: Build Pardot and Salesforce reports and dashboards to provide visibility into results to measure effectiveness and provide alternate strategies. Leverage relevant data to plan marketing initiatives and regularly track, evaluate, and report on campaign metrics/ROI against KPIs and adjust campaigns as needed in response to metrics and other key data. Knowledge of website analytics tools as well as marketing dashboards (e.g., Google Analytics, Hubspot Analytics, Adobe Analytics, Cyfe, GoodData, Grow). Build Pardot and Salesforce reports and dashboards to provide visibility into results to measure effectiveness and provide alternate strategies
  • Digital Marketing: Develop end-to-end customer experience across multiple channels and customer touch points. Plan and execute digital marketing initiatives (including SEO/SEM, marketing database, email, social media, and display advertising campaigns). Proven track record working in Pardot, Salesforce, and ad serving tools (e.g., Google Ad Manager).
  • Social media: Design, build and maintain DISCO’s social media presence. Experience in managing a social advocacy program. Working knowledge of social media publishing platforms (e.g., Hubspot, Oktopost, GaggleAmp, Sprout Social, etc.).
  • Demand Generation: Own, develop and execute integrated marketing campaigns designed to engage and produce marketing qualified leads (MQLs). Deliver B2B marketing content through multiple conversion points and optimize user funnels.
  • Collaboration: Work cross-functionally with sales in support of strategic marketing initiatives.
Knowledge and Skills:
  • Pardot Certification Preferred
  • Experience with Pardot and Saleforce.com a must
  • Strong grasp of current digital marketing tools and strategies
  • Proven social media expertise
  • Experience in creating and executing integrated marketing campaigns
  • Demonstrates outside the box thinking
  • Ability to multi-task and adapt to changes quickly
  • Product launch experience
  • Proven project management experience
  • Experience working independently
  • Self-motivated and the ability to learn about new markets and products easily
  • Problem solver
Education and Experience:
  • Four-year college degree; MBA a plus.
  • 6+ years of digital marketing experience required.
  • Experience in marketing for SaaS software platform for legal technology industries a plus.
DISCO is the leading provider of ediscovery solutions for law firms, corporations, and government agencies. With technology and services that automate and simplify complex and error-prone tasks that distract from practicing law, DISCO empowers lawyers and their teams to effectively manage discovery processes. DISCO is the ediscovery choice of leading U.S. law firms including litigation boutiques and AmLaw, Fortune 500 companies, as well as government agencies around the world.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
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3700 N. Capital of Texas Hwy., Austin, TX 78746

What are DISCO Perks + Benefits

DISCO Benefits Overview

DISCO knows its employees and their embrace of the inventor's spirit is the secret of our success. Our focus is keeping DISCO a great place to work, which includes providing benefits and perks that help our employees live up to their potential.

Volunteer in local community
DISCO Cares was born out of Hurricane Harvey rescue and rebuild efforts. It's driven by our employees and supported by our leadership. We donate time, money, and technology to local charities.
Partners with Nonprofits
DISCO Cares works with Explore Austin on mentors and needed equipment. We also partner with the Capital Area Food Bank, the Salvation Army, and others in our local communities.
Friends outside of work
Eat lunch together
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Dedicated Diversity/Inclusion Staff
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
DISCO employees who have elected to have an FSA can contribute up to $2650 annually.
Disability Insurance
Dental Benefits
Our dental plan has a $0 premium for the employee, with a reasonable monthly premium up for additional family members.
Vision Benefits
Our vision plan has a $10 copay for annual well vision exams and an $180 allowance for glasses and $150 allowance for contact lenses.
Health Insurance Benefits
DISCO offers a variety of health insurance plans. Our high deductible plans cover 100% of the employee's premium with an HSA and we also provide PPO/FSA plans.
Life Insurance
Life insurance is equal to 1 times an employee's annual salary.
Onsite Gym
Retirement & Stock Options Benefits
Performance Bonus
Child Care & Parental Leave Benefits
Child Care Benefits
DISCO offers a dependent care FSA where employees can contribute up to $5000 tax-free dollars towards child or elder care.
Flexible Work Schedule
DISCO provides employees with a work schedule that includes flexible start and end times.
Remote Work Program
Our remote work program includes full-time work from home for positions like our Regional Sales Executives and work remotely on occasion as needed.
Family Medical Leave
Employees who have been with the company for 12 months are eligible for 12 weeks of family medical leave.
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
DISCO offers pre-tax commuter benefits for employees where transit and parking are relevant costs.
Free Daily Meals
Austin employees get free lunch on Monday-Friday.
Stocked Kitchen
DISCO has a well-stocked kitchen including healthy snacks, sodas, coffee, cold brew, and Topo Chico.
Some Meals Provided
Austin employees get free lunch on Monday-Friday.
We offer employees free on-site garage parking.
Professional Development Benefits
Cross functional training encouraged
Promote from within
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