Who you are:

The Director of Demand Creation will lead a team of demand marketers focused on helping to achieve Invicti’s growth strategy through account-based marketing, traditional demand nurture, customer marketing, and segment-specific marketing. This is an incredible professional growth opportunity for a skilled leader in a company that is scaling significantly. 

The right candidate is ready to support a growing demand function and work effectively with colleagues and direct reports who are distributed geographically in North America and Europe. They will thrive in ambiguity, enthusiastically embrace the opportunity to build new and meaningful programs, and solve problems creatively. They bring the unique mix of strong process orientation, a bias for making decisions based on data, and a creative mindset that enables them to identify breakthrough approaches to creating demand.  

The Director of Demand Creation will partner closely with our outbound, enterprise sales, and channel organizations to ensure that marketing programs are fully integrated across the buyer journey and that marketing outcomes deliver on our pipeline and revenue goals. 

They will also work closely with product marketing to ensure that messaging and core value stories are communicated effectively and cohesively across integrated marketing programs, and to leverage buyer, market, and competitive insights to further improve demand creation performance. The Demand Creation team collaborates extensively with counterparts in web, design, paid media, content, and PR/communications. 

What you’ll be doing:

• Lead and mentor a team of demand marketers, helping them to expand their skills and increase their effectiveness, while also helping them achieve their own professional development goals
• With the team, design and orchestrate a wide range of integrated marketing programs to address buyers at every stage of the journey, from assembling a consideration set to renewal and advocacy
• With the team, design strategy and ensure effective execution of our ABM-centric demand creation programs, in close partnership with sales and outbound
• Design and own the demand creation budget, allocating programs based on outcomes, managing and reporting spend and ROI. 
• Work cross-functionally with marketing operations, web, design, content, and communications colleagues to ensure cohesion and integration of key storylines across the funnel
• Recommend demand creation KPIs, track and report performance metrics to the business 

What you’ll need:

• 5-10 years in marketing, demand generation, or product marketing roles 
• 3+ years of people management experience and a demonstrated track record of effectively leading and growing high-performing teams
• Experience in B2B enterprise technology marketing to a developer, IT, security, or other technical audience 
• A deep understanding of how marketing tactics and channels should work together to move leads into a sales-ready state, including web, paid media, in-product messaging, email, webinars, content, etc.
• Ability to deeply understand buyer personas and journeys and develop knowledge of the cybersecurity industry
• Conversant with marketing technology tools including email marketing, ABM platforms, web chat, and CRM; able to specify the business requirements for how they should be orchestrated
• Demonstrated success in collaborating deeply with sales and customer success colleagues to drive and deliver on a cohesive GTM vision

Why Invicti?

• Invicti has been identified as one of the Top Workplaces of 2020 by the Austin American-Statesman and one of 2021 Best Places to Work in Austin by Built In!
• Gartner Magic Quadrant Recipient 2021 (Application Security Testing)
• No. 16 on Inc. Magazine’s List of the Fastest-Growing Private Companies in Texas
• Competitive compensation
• 100% employer-paid health benefits on core plans & 401k match
• A culture that emphasizes personal and professional growth
• Adult-life balance is deeply important to us - we have a discretionary time off policy & flex-remote work approach
• We’re a social bunch - from office ping-pong tournaments to virtual concerts (aka the “new normal”)
• Office space that cultivates creativity through an open and collaborative workspace
• We are quite eclectic, including artists & musicians, former pro athletes, entrepreneurs, brew masters & distillers, gamers, and many questionable golfers. Come see FORE yourself!

Invicti is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.