Sr. Director, Marketing Strategy
Senior Director, Marketing Strategy
Location: Austin, TX preferred or remote
Job Summary:
Saatva launched in 2011 and we are still growing rapidly - to the tune of triple digits - year over year. We’re looking for a passionate, data-driven Senior Director of Marketing Strategy to oversee our Marketing strategy & planning, consumer research and product marketing functions. You will use research, analytics and a keen sense of the consumer to define, size and prioritize our highest impact marketing initiatives. You will also work cross-functionally to drive strategies to completion. You will report to our Senior Vice President of Marketing.
Who We Are
Saatva is the Direct-to-consumer luxury mattress and home furnishings brand that aspires to help every consumer get a great night’s sleep. At Saatva, we do more than sell mattresses to consumers. We are a brand that believes in consciousness and goodness — from what we put in our products, to how we treat our customers and each other. We believe our greatest potential is reached when we empower each other, and we believe in having a good time in the process. This commitment extends to a diverse and friendly environment that nurtures personal as well as professional growth.
About You
You have deep and broad experience identifying and driving high-impact marketing strategies for both the short and long-term through qualitative and quantitative analysis, centered around customers. You’re passionate and intellectually curious, you stay up to date on latest industry and marketing trends, allowing you to craft creative and impactful marketing strategies. You communicate well and know how to influence others across the organization to drive the outcomes you need. Finally, you’re pragmatic and can balance short and long-term efforts as well as deciding when to ‘test and invest’ vs. going ‘all in.’
Responsibilities/Duties
- Build the Strategic Planning and Product Marketing functions to support corporate goals in the short and long-term
- Own Strategic Planning functions such as Marketing OKRs, Annual Marketing Plan and Forecasts, Sales Calendar, etc.
- Own product positioning and go-to-market strategies for new and existing products across portfolio
- Identify, size and prioritize highest-impact opportunities to increase market share, top-line and/or bottom-line impacts based on quantitative and qualitative data, examining both internal capabilities and external competitive landscape
- Drive communication and support for key initiatives across all parts of the organization, including senior executives
- Develop scalable playbooks and processes for execution across multiple departments, including Marketing, Digital Product, Hard Goods and Customer Service
- Work effectively cross-functionally with Analytics, Product & Engineering, Creative, Acquisition and other departments
Qualifications
- 10-15 years of experience in a strategic function such as management consulting, with a strong track record of driving results
- P&L responsibility in a prior role
- 5+ years of experience building and leading high-performing teams
- Strong analytical skills and fanatical obsession with achieving set goals and ROI
- Excellent communication skills and executive presence
- Advanced proficiency in tools such as Excel, Powerpoint or equivalent
- Strong knowledge in product positioning and go-to-market strategies and processes
- Understanding of mechanics and application of consumer research techniques such as implicit association testing, conjoint analysis, FACS
- Spirit for innovation and problem-solving: excited by tackling new challenges
- Excellent program management and communication skills and a great track record of working across teams
- Detail-oriented self-starter with a bias toward action and the ability to thrive in a fast-paced, startup environment
Affirmative Action/Diversity Inclusion at Saatva:
We are committed to a culture of diversity and inclusiveness, as demonstrated through our recruitment, retention and employee development programs. As an equal opportunity employer, we empower our people no matter their race, color, religion, sex, gender identity, sexual orientation, national origin, disability, veteran status to confidently drive change.