Forcepoint is transforming cybersecurity by focusing on what matters most: understanding people’s intent as they interact with critical data and intellectual property wherever it resides. Our uncompromising systems enable companies to empower employees with unobstructed access to confidential data while protecting intellectual property and simplifying compliance. Based in Austin, Texas, Forcepoint supports more than 20,000 organizations worldwide. For more about Forcepoint, visit www.Forcepoint.com and follow us on Twitter at @ForcepointSec.

Forcepoint seeks to understand the world’s cyber behaviors to stop the bad and free the good.  We are reinventing cybersecurity with a transformative, behavior-centric approach that provides visibility to human interaction with data, understands the intent behind that interaction, and can dynamically adapt security countermeasures in response.  By integrating our best-in-class products into the Human Point System, we will enable customers to deploy and operate a modern cybersecurity architecture that meets the challenges of today’s digital world.

The Senior Director, Cloud Security Product Marketing will lead a team responsible for the marketing strategy and messaging for the Forcepoint Converged Security Cloud platform. He or she will lead the development of messaging, positioning, and assets for Forcepoint Cloud Platform as well as individual cloud solutions and products; drive the development of demand generation campaign strategy and narratives; develop and deliver sales training; produce sales tools, collateral, and competitive profiles; and promote the cloud platform and products to achieve business success and profitable growth.  

This critical leadership role will ideally be based in Austin, TX; remote placement, with a willingness to travel, will be considered.

Essential Functions

• Direct the marketing strategy, messaging, and positioning for Forcepoint Converged Security Cloud
• Direct the marketing strategy, messaging, and positioning for the individual Forcepoint cloud solutions and products, including Web and Email Security, CASB, and AMD.
• Serve as the subject matter expert on Cloud Security markets, customers, competition, messaging and positioning for sales, sales engineering, partnership development, product management and global training teams
• Drive go-to-market planning and execution in support of awareness, demand generation, and sales enablement
• Develop and implement high-impact and differentiated stories that convey the positioning and messaging of the company’s security solutions in vertical and horizontal market segments
• Provide ongoing market insights to product management for consideration in roadmap planning.
• Develop high-impact sales and marketing assets such as web content, blog entries, eBooks, videos, white papers, presentations, case studies, business cases, TCO/ROI analysis, competitive profiles and sales playbooks
• Evangelize the company’s vision, architecture, and overall product strategy
• Work across a virtual team of communications professionals, field marketers, and sale enablement professions to build and execute integrated marketing plans

Education, Experience, and Skills

• Bachelor’s degree or equivalent experience related to cloud-based information technology
• MBA or equivalent experience growing businesses
• 10+ years’ experience in product marketing or heavily-outbound product management for sophisticated technologies
• Strong domain expertise in security, with experience in Cloud Security strongly preferred
• Experience in transforming a software business from an on-premises portfolio to a SaaS portfolio
• Ability to create compelling story arcs that convey the value of complex technologies in concise business terms
• Ability to translate complex data sets and research into actionable insights and campaigns
• Proactive communicator with strong analytical skills
• Strong business acumen and decision-making ability
• Exceptional interpersonal, leadership, and communication skills
• Passion for writing, creating presentations and developing other materials
• Proven ability to work closely with senior leadership, sales, and product management to enable their respective successes
• Proven project management skills and the ability to deliver sales tools and required content
• Demonstrated ability to influence across organizational boundaries and execute through teams