We're seeking a Sr Lifecycle Marketer to join us in delivering on our mission of building a simpler, customer-centric home buying and selling experience in partnership with real estate agents.

Our offering 

We give homeowners the freedom to buy the home they want before selling their current one. Customers tell us about their home and financial situation, then we provide them with funds to confidently secure their next home with a competitive all-cash offer. This saves them stress from having to list their house without knowing where they're going next, and makes the process of buying and selling a home as predictable and easy as it should be. 

About us 

Homeward was started in 2018 by Tim Heyl, a 10-year industry veteran and owner of one of the fastest growing agent teams in the U.S. We're passionate about our mission to empower customers and their agent partners to buy before they sell while making the entire experience more convenient and certain. We've attracted a strong customer base in Texas, Colorado, and Georgia, and are growing our team to help us deliver our unique solution, and continue evolving our business. 

Homeward is backed by top-tier venture investors like Adams Street, Javelin, and LiveOak. We’ve raised over $25 million in equity and secured over $100 million in debt to buy homes for our customers. Our leadership team includes experts from the real estate, mortgage, and technology spaces.

 Values

Golden Rule

“Treat others how you want to be treated.” We’re building our company culture and customer experience with this as the guiding principle. It’s a simple rule, but emphasizes that we don’t prioritize money or growth over people. 

Calm Focus

We don’t chase every opportunity and rush from urgent task to urgent task. We relax, stay calm, and focus on our company-wide objectives. If something is out of scope, we say “no”. If something feels rushed we slow down and think it through so we can avoid unnecessary rework later. We don’t bombard each other with notifications expecting instant response times. We block off time for deep work so we can get into the flow and create solutions our customers love. Multi-tasking isn’t effective or enjoyable.

Cross Functional Collaboration

We look at our customers’ experience wholistically and recognize that improving it requires support from multiple functions. Given this, we’re excellent collaborators. No function is more important than another and we’re eager to work as a team to solve our customers’ toughest problems. We value strong internal alignment, and take pride in understanding and considering our teammates' perspectives before expressing our own.

In this role, you will:

• Create compelling campaigns that engage our agent partners and customers throughout their Homeward experience - from awareness to closing a new home.
• Own the end to end execution of marketing campaigns from concept to analysis to continuous iteration.
• Partner closely with brand messaging, visual design, and product teams to deliver a consistent messaging with clear calls-to-action that augment product experiences.
• Work with sales to ensure automated touchpoints compliment and drive clear signals for our sales’ teams outreach.
• Be self-sufficient in the development of copy, configuring email templates in HubSpot, creating landing pages when appropriate, and launching campaigns
• Test constantly, regularly leveraging a/b testing for incremental lifts, while making big swings by introducing new campaigns and channels where appropriate.

What you’ll bring:

• 4+ years of lifecycle marketing experience, with particular focus on developing and deploying new campaigns in a rapidly scaling organization.
• You’re an expert at identifying leakages in funnels and designing high ROI campaigns to improve retention and conversion.
• A deeply collaborative attitude, capable of working cross-functionally to understand and execute nuanced conversion tactics.
• Ability to write compelling copy for a variety of communication channels - email, text, and sales enablement.
• You’re able to make decisions based on data and set quantitative goals.
• You’re interested in improving the complex, emotional process of buying and selling a home and making it the exciting milestone in people’s lives that it deserves to be.