Open the door to your dream job and join #TeamMainStreet. With more than 22,000 homes in 30 markets, Main Street Renewal is one of the largest providers of single-family rental homes across the country. We understand that our employees are the invaluable drivers of our success. That's why we hire the most talented, passionate individuals who enjoy contributing to a growing, winning team. Here, you'll be a part of a fast-growing company dedicated to providing a best in class leasing and customer service experience to our residents.

Amherst is seeking a resourceful, analytical, results-oriented Sr. Brand Manager to drive strategy and execution across B2C marketing initiatives in order to support staggering growth. Our ideal candidate will drive marketing innovation that moves our industry and brings our product, sales and marketing teams into alignment.

This role will serve as a strategic partner to the B2C business leads and will own the brand development, campaigns, new product development and customer lifecycle that aligns to business goals.

Responsibilities:

• Develop and execute strategies that engage decision makers across the marketing funnel for acquisitions, rental, homes sales, mortgage, and other retail services
• Author strategic decks to align with leaders and move work forward
• Develop creative briefs and manage third-party agencies on behalf of the retail segment to elevate the brands
• Partner with social media to maintain a content calendar that aligns with marketing campaigns
• Devise and track KPIs and analyze performance against marketing goals to help inform and optimize strategy
• Develop go to market strategies for product segments including campaign development, customer journey, user personas, competitive analysis, media buying and KPIs
• Create plan and roadmap for content marketing
• Develop and manage a marketing roadmap for the year and set weekly targets, dashboards, and provide updates to key stakeholders on a consistent basis so everyone is aligned around the plan (re-prioritize as necessary)
• Partner closely with creative, sales, social, PR/communications, automation, digital media, product, tech/dev teams, to ensure cohesiveness and coordinated efforts across all touch points.
• Ongoing management of customer surveys
• Develop postmortems as necessary
• Project manage campaigns with the ability to drive projects to completion on time and within budget

Desired Skills and Experience:

• Energetic self-starter with exceptional organizational, marketing, presentation, and leadership skills with a strong understanding of marketing and brand building
• 6-8+ years marketing experience.
• Bachelor’s in marketing or a related field required. MBA preferred
• Experience managing a team
• Experience building and executing go-to-market plans with successful outcomes
• Excellent writing, communication, and presentation skills with an ability to simplify messaging and tell a compelling and engaging story
• Comfortable communicating with sales, tech/development, and engineering teams
• Comfortable leading through ambiguity
• A testing mindset - always learning, iterating, and improving
• Previous experience with media planning/buying, SEO, inbound marketing concepts, buyer personas, content journey maps, campaign development, and website development
• Strong organizational skills and the ability to manage multiple projects at once in a fast-paced, environment
• An ability to influence and drive others to hit the desired goals
• Comprehend and interpret complex concepts along with solid decision-making skills in the face of imperfect data
• Experience in B2C, preferably in technology, advertising agency, real estate
• Hard Working. You aren’t afraid of a tough deadline
• Meticulous. You take pride in your work
• Experience with tools like Slack, JIRA, Microsoft 365, Asana, Salesforce, Marketing Cloud, etc.

​Main Street Renewal is proud to be an Equal Opportunity Employer and committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, color, religion, national origin, gender, pregnancy, sexual orientation, gender identity, age, physical or mental disability, genetic information or veteran status, and encourage all applicants to apply.