Sr. Marketing Manager - B2B Solutions at Vrbo
We are looking for a driven marketing professional to join our Escapia software and Multi-Family Marketing team. This Sr. Manager role offers the opportunity for you to have an immediate impact by managing the B2B acquisition efforts of Escapia software and at the same time developing the new multi-family acquisition efforts. You’ll be at the forefront of driving the new customer acquisition strategy, coordinating events and driving marketing efforts for the team moving forward.
This is a unique opportunity to work with a small yet dynamic team in driving real business growth for Escapia - the market leading property management software. Working closely with the sales organization and Product Marketing partners, you will help achieve new sales growth targets and develop a multi-channel acquisition strategy for the brand.
This role will also work with the new multi-family market segment in developing similar acquisition efforts to drive business growth for the long term urban multi-family division.
What you’ll do
Push the limits of Escapia by thinking on how to reach the targeted audience and efficiently track all marketing acquisition efforts
Set budget and acquisition goals together with Sales and Product Marketing organization
Ensure that the acquisition budget and efforts meets the ROI goals of our campaigns
Test and learn into optimizing the lead generation funnel for the sales teams
Lead work with several cross-departmental teams, including but not limited to Product Marketing, Customer Service, Finance, Business Analytics, Retail, Sales, Product and development teams to collaborate on ideas, implement testing and evaluate results
Work within the Global Integrated Property Management organization and Escapia team to develop a best in class acquisition program
Build and present reports on channel performance and lead communication with leaders on business expectations
Who you are
You’ll fit this role if you have
Experience managing people and working with cross-functional teams in a larger organization
Proven ability to succeed in a B2B or B2C acquisition environment; SEM and lead generation experience needed
Strong quantitative, analytical and problem-solving skills; must be very comfortable with data analysis and able to use data to drive marketing decisions
Autonomy, self-motivation, hands-on attitude, attention to details characterize your style of action
Experience in driving leads via events, webinars, online marketing, social media and other channels
You are excited and motivated by a dynamic environment, working with a small and nimble team
You are humble, able to develop strong working relationships with internal peers and external partners, and able to get agreement in a non-authority relationship
Phenomenal communication, presentation, and social skills. Be comfortable delivering presentations to senior level executives
Proficient MS Excel; pivot tables and basic excel functions
Knowledge, passion and/or experience of travel industry, property management a plus
Why join us:
Expedia Group recognizes our success is dependent on the success of our people. We are the world's travel platform, made up of the most knowledgeable, passionate, and creative people in our business. Our brands recognize the power of travel to break down barriers and make people's lives better – that responsibility inspires us to be the place where exceptional people want to do their best work, and to provide them to tools to do so.
Whether you're applying to work in engineering or customer support, marketing or lodging supply, at Expedia Group we act as one team, working towards a common goal; to bring the world within reach. We relentlessly strive for better, but not at the cost of the customer. We act with humility and optimism, respecting ideas big and small. We value diversity and voices of all volumes. We are a global organization but keep our feet on the ground so we can act fast and stay simple. Our teams also have the chance to give back on a local level and make a difference through our corporate social responsibility program, Expedia Cares.
Our family of travel brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Egencia®, trivago®, HomeAway®, Orbitz®, Travelocity®, Wotif®, lastminute.com.au®, ebookers®, CheapTickets®, Hotwire®, Classic Vacations®, Expedia® Media Solutions, CarRentals.com™, Expedia Local Expert®, Expedia® CruiseShipCenters®, SilverRail Technologies, Inc., ALICE and Traveldoo®.About Vrbo
In 1995, Vrbo introduced a new way for people to travel together, pairing homeowners with families and friends looking for places to stay. We were grounded in one purpose: To give people the space they need to drop the distractions of everyday life and simply be together. Since then, we've grown into a global community of homeowners and travelers, with unique properties in 190 countries around the world. Vrbo makes it easy and fun to book cabins, condos, beach houses and every kind of space in between.
Vrbo is part of HomeAway and the Expedia Group family of brands and offers homeowners and property managers exposure to over 750 million visits to Expedia Group sites each month. To learn more, visit www.vrbo.com.
Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.