Sr. SEO & Growth Optimization Strategist

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We’re looking for a Sr. Growth Optimization Strategist to join Procore’s Web Center of Excellence. In this role, you’ll focus on optimizing conversion rates across our marketing channels. You’ll centralize our marketing optimization efforts by working cross-functionally to implement and execute strategies, advocate for our audiences, and drive the overall growth of our channels. Successful candidates have strong technical experience and understanding of the tools and technologies required to test, track, and measure growth-focused initiatives.

Procore’s marketing team is the driving force behind our global brand. They are responsible for creating demand, driving growth, and establishing Procore as the construction platform of choice through lasting relationships with customers, prospects, and partners. Procore marketing is the globally trusted voice to educate prospects and inspire clients, collaborators, and our ecosystem to champion meaningful change for the construction industry.

This position will report to our Senior Manager, Web Development and has the opportunity to be based remotely or in our Carpinteria, CA, or Austin, TX, office. We’re looking for someone to join us immediately.

What you’ll do:

  • Drive the development of conversion rate testing and strategy
  • Own the conversion and tracking strategy across the entire website; this includes new lead acquisition and optimizing against our existing database
  • Manage and execute Procore’s search optimization strategy including technical and non-technical aspects, reporting, and performance
  • Identify and help prioritize high impact areas for conversion rate testing through funnel analysis, analytics, heat maps, etc. and work cross-functionally to execute strategies
  • Implement processes for A/B testing to deliver actionable data-driven results
  • Utilize a variety of tools to drive conversions (Drift, ABM, web, RTP, etc.) and measure performance
  • Manage website and landing page conversion rate optimization including CTA testing and optimization (call, chat, trial, forms, demos, etc.)
  • Strategize cross-functionally with marketing, sales, and ops to identify and prioritize conversion opportunities and work cross-functionally to lead execution of optimization efforts

Who you are:

  • 5+ years experience in B2B SaaS in web/data/optimization roles
  • Experience using and measuring marketing tools throughout the funnel from acquisition to conversion
  • High level of comfort with data and reporting, expertise at reporting in SFDC/Looker/ Adobe Analytics, etc.
  • Knowledgeable of the B2B sales process and ways to optimize and advance leads/opps through the funnel
  • Strong user experience and web knowledge; understanding how the web serves as a critical conversion tool
  • Creative thinker that is solution and action-orientated
  • Excellent presentation and reporting skills

About Us

Procore Technologies is building the software that builds the world. We provide cloud-based construction management software that helps clients more efficiently build skyscrapers, hospitals, retail centers, airports, housing complexes and more. At Procore, we have worked hard to create and maintain a culture where you can own your work and are encouraged and given resources to try new ideas. Check us out on Glassdoor to see what others are saying about working at Procore. 

We are an equal opportunity employer and welcome builders of all backgrounds. We thrive in a diverse, dynamic and inclusive environment. We do not tolerate discrimination against employees on the basis of age, color, disability, gender, gender identity or expression, marital status, national origin, political affiliation, race, religion, sexual orientation, veteran status, or any other classification protected by law.

Perks & Benefits

You are a person with dreams, goals, and ambitions—both personally and professionally. That's why we believe in providing benefits that not only match our Procore values (Openness, Optimism, and Ownership) but enhance the lives of our team members. Here are just a few of our benefit offerings: competitive health care plans, unlimited paid vacation, stock options, employee enrichment and development programs, and friends & family events.

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Technology we use

  • Engineering
  • Sales & Marketing
    • .NETLanguages
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RubyLanguages
    • ASP.NETFrameworks
    • Ruby on RailsFrameworks
    • SalesforceCRM

Location

Procore Austin is the second largest of our offices, occupying six floors in the Chase Tower at the center of downtown Austin.

What are Procore Technologies Perks + Benefits

Procore Technologies Benefits Overview

You are a person with dreams, goals, and ambitions—both personally and professionally. That's why we invest in our people through Learning & Development opportunities, Enrichment Programs, and providing the encouragement and resources to own your role.

Our offices are largely wall-and-door-free, and the company culture reinforces and celebrates creativity, autonomy, and ingenuity. We aim to create a work environment where our employees can say this is the best job they’ve ever had.

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Someone's primary function is managing the company’s diversity and inclusion initiatives
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Onsite Gym
Team workouts
Acme Co.'s team fitness initiatives include In-office fitness classes.
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Company sponsored family events
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
Relocation Assistance
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
Diversity Program
Cross functional training encouraged
Promote from within
Mentorship program
Our mentorship program includes Cross-department program.
Time allotted for learning
Online course subscriptions available
Customized development tracks
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