starpower Senior Account Executive, Influencer Marketing Analytics

| Austin | Remote
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It's not every day we have a chance to make the world a healthier place—but here, it’s our way of life. Idealistic? Maybe. Deeply pragmatic? Always. Real Chemistry is a global health innovation company that has carved out its space at the intersection between healthcare, marketing and communications, tech, and the people at the heart of it all. It’s with a great sense of purpose that we work together with brave health and wellness companies to create and inspire healthier, happier, and longer lives. It’s our passion. And if you’re still reading, we’re guessing it might be yours too. We are looking to add to our alchemic mix of more than 2,000 talented professionals. At Real Chemistry, we don’t just wish the world was healthier. We leverage tech, data and creativity to make it so. You in?

Job Summary

starpower is an entertainment marketing and pop culture strategy agency that counsels and connects brands with entertainment, sport, music, fashion and beauty Talent, Influencers and Content. In 2007, we launched starpower, flipping the agency model on its head by creating a new way of working with brands. By establishing brand objectives, identifying the correct strategy, and leveraging our unique network, we execute tactics that ensure our clients place in the cultural conversation. With offices in New York, Los Angeles, and London, starpower conducts business globally, and has earned the honor of trusted advisor to our expanding circle of influence. 

In 2020, starpower was acquired by Real Chemistry. To learn more about starpower and the partnership with Real Chemistry (formerly W2O Group), please see here: www.starpowerllc.com, W2O Group & starpower

starpower is looking for a Senior Account Executive, Influencer Marketing Analytics, a thought-leader and trusted advisor, you will lead Influencer marketing data & analytics, providing guidance across the team on measurement & analysis on behalf of starpower clients in the beauty, aesthetics, health & wellness categories.

Open to all US locaitons

Responsibilities

  • Participate in Influencer marketing measurement & analysis reporting including paid, owned, and earned media analyses, performance benchmarks and cost benchmarks, to deliver comprehensive results and applicable learnings across multiple portfolios
  • Focus on analytics to help understand audiences, shape narrative, optimize execution and content, and measure results
  • Extract multiple types of data from multiple sources to draw inferences, conclusions, insights
  • Partner with account teams to develop actionable recommendations
  • Support with strategic recommendations for campaign pivots and optimizations on an ongoing basis
  • Present reports to clients that bring a story to life
  • Analyze annual Talent utilization across fiscal years including: number of Talent contracted, if Brand overlap, breakdown of Talent by demographics, location and category, as well as an analysis of how brand metrics compare against the marketplace
  • Bridge previous experiences with 3rd party analytics platforms and the application of Real Chemistry-proprietary platforms, methods and approaches
  • Manage and mentor junior team members, ensuring quality work and timely client deliverables

Business of the Business

  • Support team in tracking hours and analyzing % allocations against projects based on agency fee to determine profitability, analyzing trends in hours overages, determining solutions to ensure team is using time effectively
  • Participate in client Quarterly Business Review (QBR) meetings, as applicable, including development of Quarterly reporting, statistics, and learnings & insights.

General/Client Service

  • Attend in-person meetings with clients and agency partners
  • Participate in planning sessions to support with strategy development and defining KPIs
  • Participate in business pitches, presentations to clients and prospective clients
  • Assist in the overall growth of the agency

    Required Skills & Experience

    • Minimum 3-5 years of experience in a role with experience driving influencer marketing through data & analytics
    • You are able to think critically (conceptualizing, analyzing, applying, evaluating) to guide accurate, clear and sound recommendations & actions
    • You are able to initially prepare well-crafted decks that tell a story, have a clear POV
    • A strategic mindset and deep knowledge in the influencer marketing space
    • You are proactive & hungry, bringing fresh ideas and improvement processes to the table without being asked
    • The ability to effectively collaborate with multidisciplinary teams a must
    • You are naturally curious and a critical thinker
    • You spot patterns
    • You like to blend science and art
    • You need to explain why something happened not just that it did happen; and you like to explain what could or should happen going forward
    • You have a passion for telling stories fueled by data and insights

    Real Chemistry is currently operating with a flexible, hybrid approach and giving our teams the ability to operate in the way that works best for them – at home, in office or a mix. * We trust our people to decide what works best for them, working together with their teams and leaders to support our customers and make the world a healthier place. This policy will continue to be evaluated and may change in the future as we seek to ensure our people stay inspired, engaged, and motivated to do their best work.

      

    *All employees who work in a Real Chemistry office, travel for business, or attend a Real Chemistry sponsored event must be fully vaccinated against COVID-19. Employees who qualify for a religious or medical exemption to receiving a COVID-19 vaccine are advised to work with our People team for accommodation. 

      

    Real Chemistry offers a comprehensive benefit program and perks, including flexible PTO, expanded paid leave for new parents including Your 4th Trimester ® , a program that helps new parents transition back to work, and a five-week sabbatical program. Other perks include Income Protection, Retirement plans/401(k) match, and cell phone savings plans. Learn more about our great benefits and perks at: https://www.realchemistry.com/

     

    Real Chemistry is committed to being an Equal Opportunity employer. As such, we seek motivated and qualified applicants without regard to race, color, religion, sex (including pregnancy), sexual orientation, gender identity/expression, ethnic or national origin, age, physical or mental disability, genetic information, marital information, or any other characteristic protected by federal, state, or local employment discrimination laws where Real Chemistry operates. We strive to employ, motivate, advance and reasonably accommodate any qualified employees and applicants. We believe diversity of persons and ideas forms the most comprehensive, forward-looking company.

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    We are currently operating with a flexible, hybrid approach and giving our teams the ability to operate in the way that works best for them!

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