US - Head of Marketing Content Strategy

| Austin
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LumApps is seeking a Head of Marketing Content Strategy in Austin, TX to set and drive our content strategy for our marketing campaigns across all channels. We are reinventing our marketing strategy to build differentiated, engaging, and customer-centric content in the US, Europe and Asia-Pacific. 


You will handle the content themes, messaging, calendar, and narrative to ensure we have the right content for each target audience. You will collaborate with teams across our organization to build relevant and creative content for print and digital media. We are just starting this journey, so you will have the opportunity to truly define this from the ground up and create something that is unique.


This role involves working with various contacts at Lumapps: marketing, product, sales and managing a team of three. The Head of Marketing Content Strategy will operate with a great deal of autonomy and be expected to take initiative with minimal direction, while also serving as a mentor to the existing team.


Responsibilities: 

  • Develop a content strategy based on the company's business objectives and customers’ needs.
  • Define & produce content assets with the team (success stories, business use cases...)
  • Collaborate with internal resources and agencies to build content to drive brand affinity, engagement, conversion, thought leadership, and action within target segments.
  • Lead all aspects of content requirements and build content strategy. This can include conducting content audits (qualitative analyses of all the content on a network of sites and social media accounts) as well as gap analyses.
  • Collaborate with different areas of the marketing team to activate content across different channels (events, digital, partners..)
  • Measure the impact and effectiveness of the means deployed: lead generation &  awareness KPIs
  • Manage a team of up to 3 people including mission and skills development 


Experience: 

  • 5-8+ years of content marketing experience
  • Prior SaaS experience a must
  • Knowledge of Salesforce and Pardot a plus
  • Ability to work in project mode inter-departmentally with international teams US, EMEA, JAPAC
  • Mastery of marketing tools and channels: digital, events, PR, communication, social networks
  • Excellent verbal and written communication skills
  • Demonstrated prior leadership
  • Strategic and creative
  • Customer-oriented and customer service oriented (internal and external)
  • Well organized and structured; able to manage multiple tasks simultaneously
  • Self learner, team player, enjoys sharing ideas and knowledge
  • Self-motivated, flexible, and shows initiative
  • English as a native language


What you’ll enjoy:

  • A program designed with your success in mind. We're looking for an intelligent, hard-working, and ethical individual who will appreciate a well-coached path to a rewarding career;
  • A competitive base salary 
  • The ability to work in a company that was recently recognized by BuiltInAustin as one of the “Best Places to Work”, as well as the #1 “Best Paying” employer in Austin;
  • 100% employer-paid benefits for employees, starting day one;
  • Awesome coworkers and culture;
  • 401(k) with employer match;
  • So much more!


About Us:

LumApps helps organizations transform the way they communicate, collaborate, and engage with their customers, partners, and most importantly, their employees. Leading companies rely on our solutions — LumApps Social Collaborative Intranet and LumApps Employee Social Advocacy — to make their teams more productive. Our solutions contribute to smarter, more efficient, and better-connected workforces around the world. Because ultimately, our mission is to make people feel that they belong and have a purpose.


From humble beginnings in 2012, LumApps has grown to seven global offices in New York, Austin, San Francisco, Paris, Lyon, London, and Tokyo, serving more than 4 million users worldwide. To date, we’ve raised $100M from top venture capital firms to support companies like Veepee, Colgate-Palmolive, Japan Airlines, Airbus...


If our core values of: “Be bold, do amazing things”, “Say what you mean, Do what you say”, “One team, Same mission”, and “Always be evolving,” speak to you, apply to join our team today!


It is the policy of LumApps to provide Equal Employment Opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, LumApps will provide reasonable accommodations for qualified individuals with disabilities.


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Location

Our office is located just outside downtown Austin on the corner of South 1st and Riverside. We're in a great location, within walking distance to a ton of great fitness clubs, restaurants and bars!

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