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Vertical Content Marketing Manager

| Austin

The Vertical Content Marketing Manager will define and implement the marketing content programs for the assigned verticals. He/she is responsible for extending the vertical segment position via creation of compelling, consumable content, sharing content within vertical consumption channels and leveraging KPIs to measure the results of all content marketing activities.
 
Responsibilities include:
• Help develop and maintain overall marketing plan for the assigned vertical market market; includes interlocking segment marketing plans, solution marketing plans and content marketing plans. 
• Have and disseminate a thorough understanding of assigned vertical market, be responsible for developing the content marketing plan inclusive of:
o The overall market segmentation model and priorities within it. o Highlights the market positioning and Blackbaud’s unique value proposition within the market segment
o Prioritizes all content marketing programs, routes to market, and channel enablement requirements to meet vertical and Blackbaud revenue and profit goals 
• Accountable for all content marketing initiatives to drive traffic, engagement, leads, that deliver sales and customer retention. 
• Collaborates across Blackbaud to deliver an effective content marketing strategy and editorial plan to meet the business objectives at the lowest possible cost 
• Requires a brand publisher mindset: the create the content our audience is looking for and then to optimize the path to conversion 
• Editorial requirements include basic SEO understanding, content categorization and structure, content development, distribution and measurement. Development of editorial governance so content is consistent with Blackbaud brand voice, style and tone. 
• Editorial calendar and organization workflows must be developed and managed. 
• Channel management of digital content hubs and all supporting social channels.
• Must understand the basic best practices of the main social media channels, which content and approaches work on each and why 
• Measurement and optimization of the program will be required on a regular and ongoing basis 
• Integration of content programs with brand campaigns to drive brand to demand. 
• Executive presentations on the program approaches and results will be required. 
 
 
CANDIDATE QUALIFICATIONS:
• At least 5-7 yrs. of experience in marketing of vertical products and/or services; candidates with enterprise software and SaaS strongly preferred 
• Experience leading teams in a direct and matrixed report structure
• Strong vertical segment management or product marketing management experience 
• Demonstrated leadership and ability to work with a practical, "roll-up your sleeves" style 
• Proven experience in building innovative, proactive, high impact marketing campaigns utilizing all relevant channels and media; and aligning strategy with business goal 
• Experience creating content for the web and growing a social audience 
• Editorial mindset that seeks to understand what audiences consume and ho to create it 
• Ability to analyze and present content and social performance 
• Experience with wordpress, Google analytics, Slideshare, and the top social channels 
• Project management skills and understanding how to manage the priorities of multiple stakeholders in a complex environment and focus on the delivery of results in the form of engagement, leads and sales 
• Exceptional negotiation and written and verbal communication/presentation skills 
• A strong bias toward execution and steadfastly pushes self and others for results; ability to think end-to-end in reaching results by considering perspectives and alternatives
 

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • .NETLanguages
    • C#Languages
    • C++Languages
    • JavaLanguages
    • JavascriptLanguages
    • PerlLanguages
    • PHPLanguages
    • PythonLanguages
    • RubyLanguages
    • ScalaLanguages
    • GroovyLanguages
    • jQueryLibraries
    • ReactLibraries
    • Twitter BootstrapLibraries
    • AngularJSFrameworks
    • Backbone.jsFrameworks
    • ExpressFrameworks
    • FlexFrameworks
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • SpringFrameworks
    • ApacheFrameworks
    • KafkaFrameworks
    • Event HubsFrameworks
    • ElasticSearchFrameworks
    • AnsibleFrameworks
    • MyBatis/JPAFrameworks
    • CassandraDatabases
    • HiveDatabases
    • Microsoft SQL ServerDatabases
    • MySQLDatabases
    • PostgreSQLDatabases
    • RedisDatabases
    • AxureDesign
    • BalsamiqDesign
    • InVisionDesign
    • Aha!Management
    • JIRAManagement
    • Microsoft ProjectManagement
    • SalesforceCRM

Location

Located in the Domain area, just steps from the Metro station and access to all that Austin has to offer!

An Insider's view of Blackbaud

What are some social events your company does?

We try to do at least one event per month that caters to all interest areas, whether that’s our Pinewood Derby, our May the 4th Be With You Movie Marathon or Progressive Potlucks, where employees tour the office to pick up different parts of the meal. We also championed having a float in the Austin Pride Parade this year for the first time ever.

Stefanie Greene

HR Manager

What kinds of technical challenges do you and your team face?

The biggest technical challenge has been around consolidating data across all of our various legacy applications. This has been as much about changing the culture and tearing down historical silos as it has been about the tech. We have made huge strides in changing the organization’s culture and moving it forward.

Steve Merritt

Senior Distinguished Engineer

How does the company support your career growth?

We have a very employee-focused environment. Our managers and team leads will often discuss career development strategies with us and offer opportunities to connect with people who can give us firsthand information about a role or experience. To help us be as successful as possible, they suit our strengths and the company's needs.

Kristin Nelson

Team Lead, Sales

How do your team's ideas influence the company's direction?

We have changed our fundamental offering from a software solution to a series of capabilities and analytics that have an immediate and measurable impact on customer outcomes. This allows our sales team to be highly consultative with clients, introduce them to a broader community and have confidence that the outcomes we promise will be delivered.

Brandon Phipps

VP of Sales and Market Development

What are some things you learned at the company?

It’s amazing how Blackbaud listens to each individual customer to cater to their needs and help them reach their goal. I have also always admired Blackbaud’s devotion to giving back to the social good and local communities. From employer-sponsored volunteer days to community grants, Blackbaud allows its employees to give back to our clients!

Andrei Rogers

Cybersecurity Engineer

What are Blackbaud Perks + Benefits

Blackbaud Benefits Overview

At Blackbaud, we know how important it is to have good, affordable health and group benefits
and a retirement program that helps you save for your future. That’s why we offer competitive benefits that
can provide protection, peace of mind, and savings. Whether it’s health care, income protection, retirement savings, or other benefits, we’ve got you covered!

Culture
Volunteer in local community
Helping good take over is fundamental to Blackbaud. It can be as simple and personal as contributing to low waste in the office or leading a food/toy drive or championing a volunteer activity.
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
The B-Healthy Incentive rewards our employees for participating in important wellness activities.
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Match charitable contributions
Child Care & Parental Leave Benefits
Flexible Work Schedule
Vacation & Time Off Benefits
Generous PTO
We recognize the need to balance work and life priorities. Starting off, we offer 4 weeks of paid time off, with up to 6 weeks for tenured employees.
Paid Volunteer Time
Paid Holidays
Perks & Discounts
Casual Dress
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
Relocation Assistance
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Blackbaud recognizes that an educated workforce is a strong workforce. We offer ​a $3000 per year tuition reimbursement to assist with the costs incurred from continuing education.
Diversity Program
We are committed to creating a diverse and inclusive workplace (Recognized by Forbes in 2019) through cultural awareness and competency training programs, as well as Affinity group representation.
Lunch and learns
Promote from within
Mentorship program

Additional Perks + Benefits

Volunteer for vacation time earning an additional 3 days per year PTO.
Endless volunteer & community involvement opportunities.
Matching gifts for donations.
9 paid holidays
Inclusive work environment as recognized by Anitab.org as Top Company for Women Technologists.

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