Vertical Solution Marketing Manager- Higher Education

| Austin

The Vertical Solution Marketing Manager for Higher Education is primarily responsible for developing and executing the Go-To-Market strategy for the Blackbaud Education Management solution set. Areas of responsibility include creating the market definition, value proposition, buyer profiles, packaging and offer creation, as well as sales enablement tools that ensure increased market share and customer retention. This individual will play a key role in partnering with the Blackbaud Product Management team, Blackbaud Customer Operations team and will be working across the business in a matrixed environment to drive business results.

Develop and Drive the “Go to Market” strategy for Blackbaud Education Management solutions in Higher Education:

  • Create, monitor and maintain packaging and pricing decisions for Higher Education related to the Education Management portfolio of solutions- Enrollment Management, Learning Management System (LMS), Student Information System (SIS), etc.
  • Translate the positioning framework into actionable plans with measurable results, and quickly acquire a thorough understanding of Higher Education buyers and operational challenges.
  • Size and define market segments, understand the competitive dynamics of targeting, positioning, pricing, packaging and differentiation.
  • Leverage deep understanding of key market segments strategies and the needs of our customers to establish a winning position for Higher Education within the competitive landscape.
  • Design and create consistent sales toolkits for Higher Education to increase win rate.
  • Oversee content management of sales collateral – and ensure effectiveness and consistency in messaging, and assessing the types of effective collateral.
  • Partner with Product Marketing, Sales Enablement and Customer Success for front-line sales and customer communications
  • Partner across sales, solutions engineers, product management, and marketing in ensuring effective communications that drive results.
  • Leverage value proposition in developing content for vertical differentiation presentations, competitor information, needs analysis, case studies, web content, and ROI benefits.

Empower internal stakeholders; influence external institutional decision makers, partners, and thought leaders:

  • Effectively engage Marketing, Sales, Product Management, Product Marketing, Partners, and Customer Success; liaise across various organizational levels to ensure the overall success of assigned portfolio/product/solution in the market.
  • Ensure that the organization is effectively equipped and collaboratively educated on strategy to enable full achievement of revenue goals.
  • Leverage your reputation as a ‘market expert’ to partner with senior leadership and guide the short and long-term agenda for assigned portfolio/product/solution.
  • Engage with outside analysts, thought leaders and media relations to represent the value prop of the Higher Education solution set.

Effectively manage your business by:

  • Arming internal and external stakeholders with: value/differentiation presentations, pitch decks, demonstrations, call scripts, case studies, web content, white papers, ROI modeling.
  • Collaborating with Demand Generation, Product Marketing, and Digital Marketing teams to design and deliver lead generation initiatives across multiple vehicles: SEM, content marketing, tradeshows, seminars, webinars, calling campaigns, marketing automation programs, etc.
  • Developing a keen understanding of the competition, buyer needs, industry influencers and decision makers while possessing the ability to effectively communicate and publicly represent the company and our products at industry events

Experience and Skills:

  • 7-10+ years of software Product Marketing experience and/or specific Higher Education vertical expertise
  • Experience and a track record of driving adoption, growth and results
  • BS/BA required, MBA advantageous
  • Strong problem solving, analytical and mental acuity
  • Business savvy with proven ability to develop, promote, and execute a business development plan
  • Exceptional ability to write and create product content; able to write quickly and concisely for non-technical audiences; writing samples required
  • Proven influencing skills with top executives, working cross-functionally and with clients/prospects
  • Self starter, creative thinker, excellent listener and communicator
  • Strong affinity for sales team success, prior sales experience a plus
  • Proven marketplace relationship building skills with industry influencers, pivotal clients
  • Proven record of thriving in fast-paced and matrixed environment

Preferred:

  • Experienced with salesforce.com or similar CRM, web conferencing tools, expert-level proficiency with MS Word, PowerPoint, and Excel
  • Prior experience working with higher education software or services providers
  • Experience working for or volunteering with a nonprofit or nonprofit board experience

Read Full Job Description

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • .NETLanguages
    • C#Languages
    • C++Languages
    • JavaLanguages
    • JavascriptLanguages
    • PerlLanguages
    • PHPLanguages
    • PythonLanguages
    • RubyLanguages
    • ScalaLanguages
    • GroovyLanguages
    • jQueryLibraries
    • ReactLibraries
    • Twitter BootstrapLibraries
    • AngularJSFrameworks
    • Backbone.jsFrameworks
    • ExpressFrameworks
    • FlexFrameworks
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • SpringFrameworks
    • ApacheFrameworks
    • KafkaFrameworks
    • Event HubsFrameworks
    • ElasticSearchFrameworks
    • AnsibleFrameworks
    • MyBatis/JPAFrameworks
    • CassandraDatabases
    • HiveDatabases
    • Microsoft SQL ServerDatabases
    • MySQLDatabases
    • PostgreSQLDatabases
    • RedisDatabases
    • AxureDesign
    • BalsamiqDesign
    • InVisionDesign
    • Aha!Management
    • JIRAManagement
    • Microsoft ProjectManagement
    • SalesforceCRM

Location

Located in the Domain area, just steps from the Metro station and access to all that Austin has to offer!

An Insider's view of Blackbaud

What are some social events your company does?

We try to do at least one event per month that caters to all interest areas, whether that’s our Pinewood Derby, our May the 4th Be With You Movie Marathon or Progressive Potlucks, where employees tour the office to pick up different parts of the meal. We also championed having a float in the Austin Pride Parade this year for the first time ever.

Stefanie Greene

HR Manager

What kinds of technical challenges do you and your team face?

The biggest technical challenge has been around consolidating data across all of our various legacy applications. This has been as much about changing the culture and tearing down historical silos as it has been about the tech. We have made huge strides in changing the organization’s culture and moving it forward.

Steve Merritt

Senior Distinguished Engineer

How does the company support your career growth?

We have a very employee-focused environment. Our managers and team leads will often discuss career development strategies with us and offer opportunities to connect with people who can give us firsthand information about a role or experience. To help us be as successful as possible, they suit our strengths and the company's needs.

Kristin Nelson

Team Lead, Sales

How do your team's ideas influence the company's direction?

We have changed our fundamental offering from a software solution to a series of capabilities and analytics that have an immediate and measurable impact on customer outcomes. This allows our sales team to be highly consultative with clients, introduce them to a broader community and have confidence that the outcomes we promise will be delivered.

Brandon Phipps

VP of Sales and Market Development

What are some things you learned at the company?

It’s amazing how Blackbaud listens to each individual customer to cater to their needs and help them reach their goal. I have also always admired Blackbaud’s devotion to giving back to the social good and local communities. From employer-sponsored volunteer days to community grants, Blackbaud allows its employees to give back to our clients!

Andrei Rogers

Cybersecurity Engineer

What are Blackbaud Perks + Benefits

Blackbaud Benefits Overview

At Blackbaud, we know how important it is to have good, affordable health and group benefits
and a retirement program that helps you save for your future. That’s why we offer competitive benefits that
can provide protection, peace of mind, and savings. Whether it’s health care, income protection, retirement savings, or other benefits, we’ve got you covered!

Culture
Volunteer in local community
Helping good take over is fundamental to Blackbaud. It can be as simple and personal as contributing to low waste in the office or leading a food/toy drive or championing a volunteer activity.
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
The B-Healthy Incentive rewards our employees for participating in important wellness activities.
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Match charitable contributions
Child Care & Parental Leave Benefits
Flexible Work Schedule
Vacation & Time Off Benefits
Generous PTO
We recognize the need to balance work and life priorities. Starting off, we offer 4 weeks of paid time off, with up to 6 weeks for tenured employees.
Paid Volunteer Time
Paid Holidays
Perks & Discounts
Casual Dress
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
Relocation Assistance
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Blackbaud recognizes that an educated workforce is a strong workforce. We offer ​a $3000 per year tuition reimbursement to assist with the costs incurred from continuing education.
Diversity Program
We are committed to creating a diverse and inclusive workplace (Recognized by Forbes in 2019) through cultural awareness and competency training programs, as well as Affinity group representation.
Lunch and learns
Promote from within
Mentorship program

Additional Perks + Benefits

Volunteer for vacation time earning an additional 3 days per year PTO.
Endless volunteer & community involvement opportunities.
Matching gifts for donations.
9 paid holidays
Inclusive work environment as recognized by Anitab.org as Top Company for Women Technologists.

More Jobs at Blackbaud34 open jobs
All Jobs
Finance
Data + Analytics
Dev + Engineer
Marketing
Operations
Product
Sales
Developer
new
Austin
Developer
new
Austin
Developer
new
Austin
Data + Analytics
new
Austin
Developer
new
Austin
Operations
new
Austin
Operations
new
Austin
Operations
new
Austin
Developer
new
Austin
Operations
new
Austin
Operations
new
Austin
Data + Analytics
new
Austin
Operations
new
Austin
Sales
new
Austin
Developer
new
Austin
Sales
new
Austin