Vice President of Marketing at LeanDNA
LeanDNA VP Marketing
Our LeanDNA VP Marketing’s primary objectives are to drive brand awareness, demand, pipeline generation, bookings growth, and revenues. Reporting directly to the CRO, our VP of Marketing is responsible for customer and prospect marketing and communications. The ideal candidate can “helicopter up and down” having the ability to be highly strategic in developing go-to-market plans, campaigns & programs, as well as being very hands-on for successful execution. Our VP of Marketing is a strong leader that thrives on collaborating and partnering with our sales and product teams, enjoying a high degree of interaction with our customers.
Our VP Marketing has built and scaled an enterprise marketing organization and hired and led a team of “A” players to win in highly competitive markets. Our VP of Marketing will think like a Supply Chain leader, understanding LeanDNA’s corporate targets and segments, the personas within those targets, how they acquire information, and how and why they evaluate and select technology.
What you will do:
Oversee all aspects of marketing to both prospects and existing customers -- from targeting and segmentation to awareness, messaging, and demand generation.
Build a strong team and manage a modern marketing technology stack.
Lead first and foremost in demand generation including ABM, and product marketing, with the ability to pull strong talent into the organization.
Metrics-driven approach to managing his/her function and a successful track record as a marketing thought leader.
Drive revenue in early-mid stage, high growth B2B SaaS organizations.
Creative, innovative, and a thought leader
Ability to understand business/sales objectives, becoming an expert in your knowledge and understanding of the market, customer, competitive landscape - and from this, develop powerful and results-oriented GTM and marketing strategies, campaigns and programs
Awareness of and adaptability to changing market conditions within target segments/accounts
Strong demand generation practitioner - deep skills, knowledge, experience, and success in driving sustained pipeline creation and revenue production
Strong experience and knowledge around multi-channel demand gen, including building brand awareness, modern marketing strategies & tools, content marketing strategies & programs, digital/media
Expertise with account-based marketing strategies, campaigns, tactics, tiering, personalization, integration & alignment with outbound sales
Strong working knowledge of digital marketing strategies & tactics, paid search & organic strategies (SEO, content creation, website optimization, A/B testing, etc.) including high-quality lead generation via paid channels with pay-per-performance strategies
Modern Marketer - knowledge of latest best practice strategies, techniques, and technologies including measuring/integrating intent data with traditional lead scoring, profiling/scoring accounts according to the Ideal Customer Profile. Ability to quickly adapt to new technologies & techniques, and know-how to best/quickly apply within our Marketing programs & processes.
Ability to develop and implement content marketing strategy & programs based on understanding and mapping of buyer journey for all key personas across three phases (engage, nurture, convert) including watering holes, content preferences, personalization of content, identifying high-intent signals and when to surface to Sales
Performance and data-driven
Develop, maintain and track results against a marketing demand gen, pipeline creation and revenue sourced model/targets that tie to our company bookings goals
Know what marketing activities, awareness, brand, messaging & positioning, campaigns, channels & tactics ultimately drive our KPIs/goals, and focusing our efforts down on those - includes being able to track attribution, conversion by channel/program/campaign/asset, leverage intent data, measure performance, test & learn
Product Marketing skills
Ongoing knowledge and understanding of the market, trends, customers, prospects, personas to:
Provide insights to Company and Sales/Marketing leaders
Develop/refine our marketing strategies
Develop/refine campaigns & content
Strong messaging & positioning expertise
Being close to the sales team, the deal, the sales call, the presentation, the demo, objections, discovery, day in the life
Competitive analysis & strategies
An avid storyteller gifted in developing brand strategy and awareness, messaging and positioning. Able to provide and set a clear direction to the executive team around brand and GTM strategy
Understanding, definition, and tracking of KPIs related to brand awareness & perception, and driving top of funnel engagement
AR/PR ownership, strategy, effectiveness, KPIs
Effective internal and external communicator, with strong written and verbal communications skill, customer communications, industry/analyst communications
Strong individual contribution
Ability to roll up sleeves, helicopter up and down
Effective and efficient at getting work done, producing quality work product
Strong leadership, ability to inspire and lead top-performing teams
Strong decision-making skills - the ability to make hard decisions quickly
Robust project/program management, oversight, execution
Contribution and insight in LeanDNA leadership discussions
Recruit and retain top talent
Strong developer of people - training, mentoring, empowerment, professional development, career planning & pathing
Operates and creates an environment that fosters urgency, excellence, risk-taking, personal accountability, collaboration, and teamwork
Resilient, determined, driven
Cultural fit, alignment with values, collaborative team player
- 10+ years B2B enterprise SaaS marketing experience, including 5+ years leading demand generation function/teams, and 3+ years as overall Marketing leader
Experience scaling enterprise SaaS marketing & demand gen for early-mid stage growth company, e.g. driving growth from $5M to $50M+ in ARR
Demonstrated success in owning and building a marketing strategy, plan and annual budgets/P&L
Bachelor degree, preferable in Marketing, Communications or similar
Strong written and verbal communication skills